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All Journal Journal of Consumer Science Journal of Consumer Sciences Jurnal Dedikasi Pendidikan Media of Law and Sharia Majalah Ilmiah Tabuah: Ta`limat, Budaya, Agama dan Humaniora Kabuyutan: Jurnal Kajian Iilmu Sosial dan Humaniora Berbasis Kearifan Lokal
Dania, Dania
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Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences

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Journal : Journal of Consumer Science

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The Effect of Self-Construals, Information Exposure, and Consumer Rights Awareness Towards Consumerism and Consumer Independence in Y Generation Dania, Dania; Yuliati, Lilik Noor
Journal of Consumer Sciences Vol. 3 No. 2 (2018): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.3.2.43-55

Abstract

The raising of competition between business holders causes various cases oflosses that experienced by consumers. Therefore, the consumer independence andconsumerism should be built up to prevent losses due to the crime of businessholders. This study aims to analyze the factors that influence consumerindependence in Generation Y. This research is using an online survey with 291respondents. More than half of the respondents in this research were in themedium category of consumer independence, and were in the low category ofconsumerism. The results of this research showed that independent self-construalshad a significant positive effect toward consumer independence and consumerrights awareness had a significant positive effect toward consumer independenceand consumerism.
Co-Authors Al Mushof, Mukharom Aqilatunnazia, Aqilatunnazia Hadi, M. Abdul Intan, Angel Sophia Kosasih, Ade Latifah, Wulan Thoifatul Thoifatul Lilik Noor Yuliati M. Arifin Maemunah Ma’mun, Titin Nurhayati Meri, Rita Nani Sumarlina, Elis Suryani Nurjanah, Pipin Riski Maulana, Riski Saputra, Riko Sugeng, Santoso Sukinah, Endang Syai’un, Ahmad Undang Ahmad Darsa, Undang Ahmad Zoningsih, Meta Yupitri