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Journal : Jurnal Manajemen Bisnis

INFLUENCE OF TRUST AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION AT ONLINE SHOP IN THE FACEBOOK Putri, Viajeng Purnama
Manajemen Bisnis Vol 5, No 2 (2015): October
Publisher : Department of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (565.978 KB) | DOI: 10.22219/jmb.v5i2.5376

Abstract

The purpose of study was to examine the influence of trust and customer satisfaction on repurchase intention. The sample in this study 100 respondents (Customer Online Shop). The sampling method was purposive sampling method from populations of customer Online Shop in the Facebook. The analysis method was  path analysis. The results of path analysis show that trust and consumer satisfaction influence positive and significant effect on repurchase intention online shop in the Facebook. The trust effect as mediation between consumer satisfaction and repurchase intention.
INFLUENCE OF TRUST AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION AT ONLINE SHOP IN THE FACEBOOK Viajeng Purnama Putri
Manajemen Bisnis Vol. 5 No. 2 (2015): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jmb.v5i2.5376

Abstract

The purpose of study was to examine the influence of trust and customer satisfaction on repurchase intention. The sample in this study 100 respondents (Customer Online Shop). The sampling method was purposive sampling method from populations of customer Online Shop in the Facebook. The analysis method was  path analysis. The results of path analysis show that trust and consumer satisfaction influence positive and significant effect on repurchase intention online shop in the Facebook. The trust effect as mediation between consumer satisfaction and repurchase intention.
SHOPPING LIFESTYLE AS MEDIATING BETWEEN HEDONIC SHOPPING ON IMPULSE BUYING ONLINE AT MARKETPLACE Viajeng Purnama Putri
Manajemen Bisnis Vol. 10 No. 2 (2020): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/jmb.v10i2.14496

Abstract

This  study  is  to  test  the  effect  of hedonic shopping, shopping lifestyle to impulse buying online. This  research  sample  of  100 respondents,  taken  based  on  Purposive  Sampling .The  data analysis  uses PLSsoftware3.  This  path  analysis  technique  will  be  used  in  testing  the  amount  of contribution  shown  by  the  path  coefficient  on  each  path  diagram  of  the  causal  relationship between variables  Hedonic shopping (HS), Shopping Lifestyle (SL), on Impulse Buying (IB). Hedonic shopping support  have  a  positive  and  significant  effect  on impulse buying. Shopping lifestyle positif effect on impulse buying and shopping lifestyle able to mediate the effect between hedonic shopping on impulse buying. Hedonic shopping and shopping lifestyle had positively and significantly influenced the consumer’ responses to impulse buying.The findings of this study contribute to the theory of impulse buying online, namely hedonic shopping and shopping lifestyle important factors in realizing impulse buying online.
Consumer Panic Buying in the COVID-19 Pandemic Era Dicky Wisnu Riyanto; Viajeng Purnama Putri
Manajemen Bisnis Vol. 11 No. 2 (2021): October
Publisher : Universitas muhammadiyah malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22219/mb.v11i2.19502

Abstract

This study is to examine the effect of the relationship between scarcity promotion, consumer competition, on impulse purchases. Data were collected using a questionnaire, a sample of 100 respondents was taken based on purposive sampling. Data analysis using Partial Least Square (PLS), this path analysis technique will be used in testing the magnitude of the contribution shown by the path coefficients on each path diagram of the causal relationship between SP, KK, and IP variables. The findings reveal that scarcity promotion, consumer competition, affects impulse purchases positively and significantly. Consumer competition mediates the relationship between scarcity promotion and impulse purchase. The better the scarcity promotion, the higher the consumer's impulse purchase.