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All Journal Jurnal Masyarakat Merdeka (JMM) Journal of Digital Marketing and Halal Industry Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) AL-ARBAH: Journal of Islamic Finance and Banking Jurnal Pengabdian Masyarakat (ABDIRA) Golden Ratio of Data in Summary Jurnal Ilmiah Bisnis, Manajemen, dan Akuntansi Jurnal Bakti Humaniora
Isnawati, Setya Indah
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Aerospace Engineering Humanities Chemistry Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Nursing Social Sciences Other

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TEKNIK COPYWRITING HARGA UNTUK MARKETING ONLINE BAGI PELAKU UMKM KERAJINAN DAN SOUVENIR DI DESA PUCANG, KABUPATEN MAGELANG Jayatanti, Fitri Dwi; Isnawati, Setya Indah; Widagdo, Teguh Harso
Jurnal Bakti Humaniora Vol. 2 No. 2 (2022): DESEMBER 2022
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v2i2.2043

Abstract

Copywriting adalah salah satu unsur pemasaran yang paling sedikit peminatnya, namun paling banyak mendapatkan perhatian. Copywriting bahkan memiliki peranan yang penting di dalam bidang content writing. Dilansir dari laman Demand Metric, dengan menggunakan content marketing, maka dapat memangkas biaya pemasaran sebanyak 62% dan mampu menghasilkan leads yang lebih banyak (accurate.id, 2022). Dalam bisnis, pengertian copywriting yakni kegiatan menulis teks pemasaran (iklan) dengan tujuan memersuasi atau membujuk konsumen untuk melakukan tindakan sesuai dengan tujuan penjual yang ingin dicapai. Penulisan harga pada suatu produk juga mempunyai strategi khusus terutama bagi produk yang jenisnya banyak dengan sistem borongan/paket. Salah satunya yaitu pada UMKM kerajinan dan souvenir di Toko Bintang Arafah, Desa Pucang, Kabupaten Magelang. UMKM tersebut sudah berdiri sejak 18 tahun lalu, namun baru dikelola secara online mulai September 2021 sehingga dalam memasarkan produknya melalui online baik media sosial maupun marketplace masih belum maksimal hingga saat ini. Produknya pun banyak jenisnya antara lain: cangkir, mug, termos, centong, sisir, pisau, gantungan kunci dan sebagainya di mana dijual dalam bentuk grosir/borongan/paket untuk souvenir. Untuk itulah kegiatan PKM ini dilaksanakan guna meningkatkan penjualan melalui pemasaran online melalui media sosial dan marketplace terkait penulisan harga jual yang efektif.
PEMASARAN DIGITAL PRODUK KESENIAN DI KELURAHAN LANGENSARI (PEMBUATAN PRODUK KESENIAN HANTARAN PERNIKAHAN) Aziz, Abdul; Fauzi, Irsal; Siswati, Ari; Isnawati, Setya Indah; Bangsa, Jaya Ramadaey
Jurnal Bakti Humaniora Vol. 3 No. 1 (2023): JUNI 2023
Publisher : Universitas Ngudi Waluyo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35473/jbh.v3i1.2428

Abstract

Memulai sebuah bisnis tidak cukup hanya mengandalkan keberuntungan dan diam diri saja menunggu konsumen datang untuk membeli namun, perlunya usaha dalam mengenalkan produk kita agar lebih dikenal masyarakat luas. Melalui pemasaran digital produk dari bisnis bisa di kenal oleh masyarakat luas dan bahkan sampai manca negara. selain itu, dengan adanya pemasaran juga sangat membantu para konsumen untuk menemukan produk yang sedang di butuhkan. Organisasi PKK Desa Langensari merupakan organisasi yang memiliki keinginan membangun perkenomian Desa Langensari. Cukup banyak anggota PKK yang memiliki keinginan dan kemampuan untuk menciptakan suatu produk yang dapat dikembangankan sebagai bisnis. Untuk itu Program Studi Desain Fashion dan Bisnis Digital Universitas Ngudi Waluyo berinisiatif memberikan pelatihan Pengelolaan Keuangan Sederhana pada Skala Industri Rumah Tangga di Desa Langensari dengan Membuat Produk kesenian hantaran pernikahan bagi Ibu-ibu PKK Desa Langensari. Evaluasi dari pelatihan ini berdasarkan atas pemahaman peserta pelatihan pada sesi yang diberikan. Selain itu juga diberikan kuesioner yang diisi peserta untuk menilai kualitas pelatihan di akhir sesi. Dari pelatihan yang diberikan antusias serta pemahaman dari peserta sangat baik hal ini dibuktikan dari kuesioner yang diberikan di akhir sesi pelatihan rata-rata pemahaman peserta pada skala 4 yang termasuk dalam kategori baik. Sehingga hasil dari pelatihan ini kedepannya harus selalu ditingkatkan agar pemahaman bagi masyarakat desa dalam mengelola keuangan dan manajemen usaha semakin baik lagi. Kata Kunci: pemasaran digital, produk kesenian, hantaran pernikahan
Pelatihan Penulisan Jurnal Ilmiah Nasional Terakreditasi Bagi Dosen Ekonomi Politeknik Bhakti Semesta Salatiga Fauzi, Irsal; Aziz, Abdul; Bangsa, Jaya Ramadaey; Siswati, Ari; Isnawati, Setya Indah
JMM - Jurnal Masyarakat Merdeka Vol 6, No 1 (2023): MEI
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/jmm.v6i1.131

Abstract

Kegiatan riset ilmiah termasuk ke dalam pembangunan sumber daya manusia SDM, terutama bagi Dosen ekonomi saat ini, yang salah satu tugasnya diharapkan dap at menghasilkan ouput berupa artikel maupun jurnal ilmiah sesuai dengan kompetensinya.Tujuan dari Pengabdian kepada masyarakat ini, yaituuntuk memberikan pelatihan menulis jurnal ilmiah yang siap publish pada jurnal ilmiah nasional terakreditasi, yang nantinya akan dapat bermanfaat pada peningkatan penilaian kinerja Dosen, yang berada di bawah naungan Politeknik Bhakti Semesta Kota Salatiga.Bentuk kegiatan ini adalah ceramah, diskusi dan pelatihan. Materi kegiatan ini meliputi, antara lain: 1). Pembekalan materi pembuatan artikel, dan karya tulis ilmiah, 2) Pelatihan sitasi menggunakan Mendeley, 3) publikasi hasil penelitian di jurnal nasional terakreditasi.Pelaksanaan pengabdian dilaksanakan pada 2-3 Februari 2023, yang diikuti sebanyak 15 peserta yang terdiri atas Dosen dan Tenaga Kependidikan. Kesimpulannya,proses pelatihan maupun bimbingan terhadap Dosen Ekonomi di lingkup Prodi S1 Bisnis Digital Politeknik Bhakti Semesta Salatiga dinilai telah berhasil, dengan terwujudnya peningkatan skill SDM dalam membuat jurnal ilmiah dan sudah terbit di jurnal nasional terakreditasi SINTA, serta skill-skill lainnya dalam menunjang kemampuan membuat jurnal ilmiah, serta peningkatan nilai tambah bagi para Dosen.
Business Performance and Organizational Sustainability in the Muslim Fashion Industry through Religious-Centric Product Strategies Ramadhani, Noor Laila; Nurcahyo, Satria Avianda; Isnawati, Setya Indah; Ilyasa Bin Muhammad Faiq
Journal of Digital Marketing and Halal Industry Vol. 7 No. 1 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2025.7.1.23764

Abstract

This research aims to  explores the impact of religious-centric product strategy, operational sustainability, and product quality on business performance in the Muslim fashion industry in Central Java. Using a quantitative approach with SEM PLS analysis, data was collected from 285 Muslim fashion outlets. The study aimed to test four hypotheses and two mediation tests to understand the relationships among the constructs. The results indicate that religious-centric product strategy positively influences operational sustainability and product quality, which in turn significantly affects business performance. Furthermore, operational sustainability and product quality were found to have significant mediation effects on the relationship between religious-centric product strategy and business performance. However, one hypothesis—regarding the direct relationship between religious-centric product strategy and business performance—was found to be non-significant. This suggests that while religious-centric strategies are crucial for enhancing operational sustainability and product quality, their direct effect on business performance is less pronounced. Overall, the findings highlight the importance of integrating religious values into business strategies for improving sustainability and quality, which, in turn, drive business performance in the Muslim fashion sector. This study contributes to the understanding of how religious-based strategies can influence business outcomes and provides practical implications for businesses aiming to enhance their competitiveness in the market. Keywords: Business Performance, Religious Centric Product Strategies, Organizational Sustainability, Maqashid Syariah
Pelatihan Penataan Produk Secara Visual untuk Meningkatkan Minat Beli Konsumen Toko Al-Amin Weleri Isnawati, Setya Indah; Ali, Ahmad; Jayanti, Fitri Dwi; Prihantini, Isra
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 5, No 3 (2025): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v5i3.795

Abstract

Visually appealing product arrangement plays a crucial role in influencing consumer purchase interest. Visual merchandising is a marketing strategy that focuses on arranging products in stores aesthetically and strategically to attract customer attention, create an enjoyable shopping experience, and encourage impulsive buying. This study aims to enhance the attractiveness of Al-Amin Weleri store through training on visual product arrangement. The training involves demonstrations, hands-on practice, and evaluations to help store managers understand the fundamental principles of visual merchandising, such as product grouping, color usage, lighting, and effective layout arrangement. The results of the activity indicate an improvement in the managers’ understanding and skills in arranging products, which positively impacts consumer purchase interest. By implementing better visual arrangements, Al-Amin Weleri store is expected to enhance its competitiveness and attract more customers.
Utilization of Digital Literacy in Increasing the Number of Customers Using Digital Saving Paradiesta, Alifia Diva; Isnawati, Setya Indah
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.567

Abstract

This study aims to explore the use of digital literacy in increasing the number of customers using digital saving services at PT Bank Rakyat Indonesia Parakan Branch Office. The focus of the research includes how digital literacy can increase the number of customers, the obstacles faced in the application of digital saving services, and the efforts made to optimize the application of these services. This type of research is descriptive qualitative research. The sampling technique used purposive sampling with a total of 10 informants consisting of BRI KC Parakan employees and several customers. Research instruments include in-depth interviews, observation, and documentation. The collected data were analyzed using thematic analysis method to identify the main themes that emerged from the data. The results showed that the implementation of digital literacy through social media, direct socialization, and education by customer service played a significant role in increasing customer understanding and trust in digital saving services. This study concludes that digital literacy plays an important role in increasing the number of customers using digital saving services at BRI KC Parakan. Technical barriers and lack of customer understanding are the main challenges in implementing this service. It is hoped that by implementing the suggestions that have been identified, BRI KC Parakan can further optimize the implementation of digital saving services in the future.
STRATEGI KOMUNIKASI BISNIS MELALUI MEDIA SOSIAL UNTUK MENINGKATKAN POTENSI DESA: (STUDI PADA DESA TAMBAKROTO, PEKALONGAN) Isnawati, Setya Indah; Bangsa, Jaya Ramadaey; Aziz, Abdul
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 3 No. 2 (2022): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v3i2.1723

Abstract

Various business sectors have started to use social media as a means of promotion as well as business development, including in developing the potential that exists in Tambakroto Village, Kajen District, Pekalongan Regency. In this village, the potentials include processing wood waste into handicrafts, containers/places for salted fish (reyeng), batik, dry land, rice fields and nature tourism. This study aims to analyze the business communication strategies carried out to increase the potential of the village. Using the descriptive analysis method, the researcher provides an overview of how business communication strategies through social media can potentially improve villages. The object of research is the community leaders of Tambakroto Village. The results of the research and discussion stated that Tambakroto Village already uses the Whatsapp and Facebook platforms to interact, and uses business communication strategies in the form of organization communication, business correspondence, specific / technical data exchange, and promotional communication. However, more efforts are still needed, namely maximizing existing social media (websites), adding Instagram and Youtube platforms and collaborating with local influencers/celebgrams/content creators.
Utilization of Twitter in Customer Relationship Management at PT Bank Syariah Indonesia (BSI) Isnawati, Setya Indah; Bangsa, Jaya Ramadaey; Nurcahyo, Satria Avianda; Ali, Ahmad
AL-ARBAH: Journal of Islamic Finance and Banking Vol. 4 No. 2 (2022)
Publisher : Universitas Islam Negeri (UIN) Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/al-arbah.2022.4.2.15120

Abstract

The Association of Indonesian Internet Network Operators (APJII) released data, behaviorally, one of the most dominant uses of the internet in Indonesia is to access social media. Twitter is one of the potentials for companies as a means of interacting with consumers, including maintaining good relations and providing education for consumers regarding the products or services owned by the company, including the implementation of Customer Relationship Management. The purpose of this study is to what extent PT Bank Syariah Indonesia (BSI) utilizes Twitter in implementing CRM. The research method uses netnographic studies, where researchers analyze research results based on observations through social media through entree approaches, data collection, data analysis, data interpretation, and member checks. The results of the study show that Twitter plays a very large role in maintaining relationships with customers, especially in the Islamic banking industry. The number of questions, complaints, suggestions and criticisms addressed to BSI as a service industry makes Twitter a forum for filtering customer responses as a CRM implementation.
The Influence of Digital Advertising, Online Reviews, and Influencer Endorsements on Generation Z’s Purchasing Decisions for Skintific Products on TikTok Novalia, Feni; Isnawati, Setya Indah
Golden Ratio of Data in Summary Vol. 6 No. 2 (2026): February - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v6i2.1902

Abstract

This study aims to determine and analyze the influence of digital advertising features, online reviews, and influencer endorsements on purchasing decisions for Skintific products among Generation Z TikTok users in Bandungan District. The population in this study was Generation Z who lived in Bandungan District who had purchased Skintific products, with a sampling technique using the purposive sampling method . Data were collected through distributing questionnaires via Google Form and analyzed using multiple linear regression analysis methods, normality tests, multicollinearity tests, heteroscedasticity tests, f tests, and t tests . The analysis tool in this study used SPSS Windows ver.27. The results of the study indicate that digital advertising variables have a positive and significant effect on purchasing decisions. Online reviews were also found to have a positive and significant effect on purchasing decisions. However, influencer endorsement variables did not show a positive and significant effect on Generation Z purchasing decisions for Skintific products in Bandungan District. These findings indicate that Generation Z consumers in Bandungan District trust direct advertising content and user testimonials more than promotions from public figures.
Co-Authors Abdul Aziz Achmad Rizal Adi Purwanto Ahmad Ali ALKAROMAH, LATIFAH Bangsa, Jaya Ramadaey Eko Budiyanto, Ari Eko Budiyanto Ari Faturahman Efendi Fitri Dwi Jayanti Ilyasa Bin Muhammad Faiq Irsal Fauzi Jayatanti, Fitri Dwi Marseleno, David Mufti Agung Wibowo Noor Laila Ramadhani Novalia, Feni Nur'aini, Eka Paradiesta, Alifia Diva Paramitha, Prajna Pramesti, Septi Dhian Prihantini, Isra Puji Purwatiningsih, Aris Rahmana, MA Irfan Satria Avianda Nurcahyo Siswati, Ari Ulfamiyati Widagdo, Teguh Harso