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All Journal JURNAL LENTERA : Kajian Keagamaan, Keilmuan dan Teknologi JOURNAL OF SCIENCE AND SOCIAL RESEARCH Journal of Humanities and Social Studies Journal Of Management Science (JMAS) Jurnal Mantik International Journal of Economics Development Research (IJEDR) Enrichment : Journal of Management Jurnal Manajemen Bisnis Eka Prasetya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal IPTEK Bagi Masyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Minfo Polgan (JMP) Journal of Social Studies, Arts and Humanities (JSSAH) Jurnal Pengabdian Masyarakat Inovasi Journal of Management Analytical and Solution Outline Journal of Management and Accounting Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Eastasouth Journal of Effective Community Services Jurnal Pengabdian Pada Masyarakat METHABDI Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Ilmiah Ekonomi dan Manajemen Jurnal Ilmiah Research Student Jurnal Sains Student Research Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Gudang Jurnal Pengabdian Masyarakat Jurnal Manajemen dan Pendidikan Agama Islam Economic: Journal Economic and Business Journal Of Management Analytical and Solution (JoMAS) JURNAL AKADEMIK EKONOMI DAN MANAJEMEN PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Manajemen Bisnis Digital Terkini Menulis: Jurnal Penelitian Nusantara Ekopedia: Jurnal Ilmiah Ekonomi Economics and Digital Business Journal Brilliant International Journal of Management and Tourism
Pesta Gultom
Sekolah Tinggi Ilmu Ekonomi Eka Prasetya
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Implementation of Digital Marketing as a Business Recovery Strategy for Micro, Small and Medium Enterprises in Medan Area Nainggolan, Elisabeth; Pesta Gultom; Desma Erica Maryati Manik
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 1 (2022): 2023 Global Economy and Business Recovery Strategy
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v1i1.53

Abstract

The dynamics of global economic development is currently undergoing a paradigm shift where the resource-based economy becomes a knowledge and creativity-based economy or known as the creative economy. The creative economy is growing rapidly, supported by advances in information technology that produces information media such as the internet. The internet has become a means to meet the needs of the community in running their business, one of which is used for marketing or what is known as digital marketing. The right digital marketing strategy can be used to reach the targeted market segment so that it can increase profits for businesses and increase income for business actors. This study aims to analyze the influence of Digital Marketing and Business Capital on the Income of MSME actors in the Medan Area District. This type of research is quantitative research. The population in this study were all MSME actors in the District of Medan Area with an undetermined or uncertain number. By using the Hair formula, the maximum number of samples is 100 respondents. In this study, the number of samples was 96 respondents. The data used in this study is primary data obtained through the distribution of questionnaires to MSME actors in the Medan Area District. The data analysis technique applied in this study is multiple linear regression analysis using SPSS version 23 as a data processing tool
Analysis of the Implementation of Total Productive Maintenance (TPM) at Madam Souvenir Purba, Angel Theresia; Utami, Mulia; Lubis, Rahma Safitri; Gultom, Pesta
Economic: Journal Economic and Business Vol. 4 No. 1 (2025): ECONOMIC: Journal Economic and Business
Publisher : Lembaga Riset Mutiara Akbar (LARISMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56495/ejeb.v4i1.871

Abstract

This research aims to analyze the implementation of Total Productive Maintenance (TPM) at the Madam Souvenir Bakery in order to increase the effectiveness of production machines. The method used is Overall Equipment Effectiveness (OEE) measurement to assess machine performance based on three factors: availability, performance and quality. The OEE calculation results show a value of 72.2%, which is below the ideal standard of 85%. In-depth analysis identified "speed losses" as the main factor influencing the decline in machine effectiveness. To overcome this problem, several recommendations were implemented, including independent maintenance by the operator and a regular maintenance schedule (planned maintenance). The implementation of TPM has proven to be effective in minimizing losses due to downtime and improving product quality. It is hoped that the results of this research can help Madam Souvenir Bakery achieve production targets more efficiently.
Studi Literatur: Pengembangan Talenta Digital untuk Transformasi Digital di Sektor Jasa Keuangan Afrizal; Gultom, Pesta; Januarty, Widalicin; Claudie Tiofanny
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.584

Abstract

Digital transformation has fundamentally changed the financial services sector, demanding the presence of skilled digital talent capable of adapting to and leveraging technologies such as Cybersecurity, Cloud Computing, Big Data Analytics, and Artificial Intelligence. This research aims to explore the role of higher education in developing the digital talent necessary to accelerate digital transformation in this sector. This study employs a qualitative-descriptive research design with a literature review approach. The literature review was conducted by collecting articles from reputable international journals indexed in Scopus that align with the research objectives over the past five years (2019-2024) using the Publish or Perish (PoP) application. Content analysis was then performed to identify the challenges and opportunities in creating a relevant curriculum for developing digital talent in the financial services sector in Indonesia through higher education, as well as how this can support the acceleration of digital transformation. The results indicate that collaboration between higher education and industry, along with government policy support, is crucial for creating a competitive and innovative financial ecosystem. This research recommends the development of educational programs that emphasize digital skills and adaptive capabilities to meet the ever-evolving market needs.
The Influence of Consumer Behavior and Trust on Purchasing Decisions at NewYorkArt Medan Halim, Cheviria; Hommy Dorothy Ellyany Sinaga; Pesta Gultom
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.108

Abstract

The purpose of this research is to analyze the influence of consumer behavior and trust on purchasing decisions at NewYorkArt Medan. The research method in this research is a quantitative research method using a questionnaire as a data collection technique. The population in this research is all consumers who made purchases at New York Art Medan as many as 216 consumers in 2022 and using the Slovin formula obtained 140 respondents. The research results show that consumer behavior have influences on purchasing decisions and trust have influences on purchasing decisions. Simultaneously shows that consumer behavior and trust influence purchasing decisions. Consumer behavior and trust can explain purchasing decisions by 49.7% and the remaining 50.3% is influenced by other factors originating from outside this research model such as service quality and brand image.
WORKSHOP PEMBUATAN SUSU BERAS FORTIFIKASI DALAM UPAYA PERINTISAN USAHA DI DESA PEMATANG JOHAR Elisabeth Nainggolan; Desma Erica Maryati; Pesta Gultom; Joni Joni
Jurnal Pemberdayaan Sosial dan Teknologi Masyarakat Vol 4, No 2 (2024): Desember 2024
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jpstm.v4i2.2497

Abstract

Abstract: Community service is one of the Tri Dharma of Higher Education which is carried out as a form of contribution from academics, namely lecturers and students, to community development, which can be done through providing training in creative economic practices to improve people's skills which can be used as a basis for becoming MSMEs. The contribution of MSMEs to Indonesia's Gross Domestic Product (GDP) is quite large, therefore it is very important to have creativity and skills that can be used as capital in starting a business. Utilizing the local wisdom of an area into creative products with economic value is very necessary to create new businesses. Fortified Rice Milk is a creative product that can be made using rice as raw material. Pematang Johar Village is one of the villages in the city of Medan that produces rice. This workshop on making fortified rice milk aims to provide training that can improve the skills of housewives in Pematang Johar village as capital in starting a business.Keyword: fortified milk; rice; creative economy, MSMEs Abstrak: Pengabdian kepada masyarakat adalah salah satu dari Tri Dharma Perguruan Tinggi yang dilakukan sebagai bentuk kontribusi akademisi yaitu dosen dan mahasiswa untuk pengembangan masyarakat yang bisa dilakukan lewat pemberian pelatihan praktik ekonomi kreatif untuk meningkatkan keterampilan masyarakat yang bisa dijadikan dasar untuk menjadi pelaku UMKM. Kontribusi UMKM terhadap Produk Domestik Bruto (PDB) Indonesia cukup besar karena itu penting sekali untuk memiliki kreatifitas dan keterampilan yang dapat dijadikan sebagai modal dalam merintis usaha. Pemanfaatan kearifan lokal suatu daerah menjadi produk kreatif yang bernilai ekonomis sangat diperlukan untuk mewujudkan usaha baru. Susu Beras Fortifikasi merupakan salah satu produk kreatif yang dapat dibuat menggunakan bahan baku beras. Desa Pematang Johar adalah salah satu desa di kota Medan yang menghasilkan beras. Workshop pembuatan susu beras fortifikasi ini bertujuan untuk memberikan pelatihan yang dapat meningkatkan keterampilan ibu rumah tangga di desa Pematang Johar sebagai modal dalam merintis usaha.Kata kunci: susu fortifikasi; beras; ekonomi kreatif, UMKM
Penerapan Persediaan Economic Order Quantity (EOQ) untuk Meningkatkan Efisiensi Pengendalian Persediaan Bahan Baku Makmur Jaya Pesta Gultom; Michael Lee Manurung; Ekin Geronimo
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.600

Abstract

Makmur Jaya is a company engaged in the production of snacks and faces challenges in controlling raw material inventory, such as inaccuracy in the number of orders and high storage costs. This study aims to apply the Economic Order Quantity (EOQ) method to improve efficiency in inventory management. The EOQ method is used to determine the optimal number of orders that can minimize the total cost of inventory, including ordering and storage costs. The results of the analysis show that the implementation of EOQ is able to significantly reduce the total cost of inventory compared to the conventional method that has been used by the company. In addition, EOQ also provides benefits in scheduling raw material orders more efficiently and systematically. Thus, the application of the EOQ method is an effective strategy in improving the efficiency of raw material inventory control in Makmur Jaya.
Linear Programming dengan Metode Primal Simplex Kasus Minimasi (Studi Kasus UMKM Ice Cream Putri) Pesta Gultom; Dewi Sinta Sianipar; Yokhebeb Zega; Prycillia Putri Dwi Vani; Bernadetha Manurung
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 2 (2025): Juni : Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i2.1780

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a significant role in the economy, including MSMEs in the culinary sector such as Putri Ice Cream Business. Decision making related to optimal resource allocation is crucial to increase the efficiency and profitability of MSMEs. This study aims to apply the linear programming method with the primal simplex algorithm to minimize production costs in the case study of Putri Ice Cream MSME. The objective function is to minimize the total production cost, as well as the limitations related to the availability of main raw materials and machine production capacity. Data on main raw materials and machine production capacity were obtained from the Putri Ice Cream MSME which was the case study. The results of the study show that the application of the primal simplex method produces an optimal solution that provides recommendations for product combinations for each type of Putri Ice Cream with minimal production costs. Sensitivity analysis was also conducted to test the stability of the optimal solution to changes in capital. This study provides a practical contribution to Putri Ice Cream MSME in optimizing their resource allocation and increasing cost efficiency through a quantitative approach.
Memaksimalkan Keuntungan Harian pada Industri Rumahan “Eka Jaya” dengan Penerapan Metode Simpleks Pesta Gultom; Lucky Tiur A. Marbun; Adania Telaumbanua; Rasti Purba; Shilvia Maria A. Siagian
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 3 (2025): September: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i3.1883

Abstract

The home industry "Eka Jaya" is a small business engaged in the production of snacks. In an effort to increase efficiency and daily profits, an optimal production planning method is needed. This study aims to maximize daily profits through the application of the simplex method in compiling the right production strategy. The simplex method is used to solve linear programming problems by maximizing the objective function in the form of profit and considering resource constraints such as raw materials, labor, and production time. The results of the study indicate that the application of the simplex method is able to provide an optimal production combination that produces maximum profit compared to the conventional method that has been used so far. Thus, this method can be used as a reference in making production decisions in the home industry "Eka Jaya".
Analisis Metode Economic Order Quantity (EOQ) pada Pengendalian Persediaan Kopi di Coffee Shop “ Suteki ” Medan Pesta Gultom; Sarah Fadhia; Rima Sapira; Alda Claudia Sagala
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 3 (2025): September: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i3.1928

Abstract

Economic Order Quantity (EOQ) is one of the methods in inventory management used to determine the optimal order quantity to minimize total inventory costs, which include ordering costs and storage costs. This study aims to analyze the application of the EOQ model in managing inventory in a company. By using data on raw material usage, ordering costs, and storage costs, the results show that the application of EOQ can optimize the amount of purchases and order frequency more efficiently. The results of the analysis show that the application of the EOQ model contributes to reducing operational costs and increasing the effectiveness of stock management. Therefore, EOQ can be used as an appropriate inventory management strategy to support the efficiency and productivity of the company. Economic Order Quantity (EOQ) in controlling coffee inventory at the Suteki Medan Coffee Shop to minimize total inventory costs. The EOQ method is used to determine the optimal order quantity with the most efficient cost, as well as considering safety stock, reorder point, and total inventory cost.
Tantangan dan Solusi dalam Transfortasi Tak Seimbang Menuju Efisiensi Logistik Pesta Gultom; Fery Wahyudi; Almunawar Almunawar; Firdan Hidayat; Okta Feryanus Tarigan
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 3 (2025): September: Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i3.1961

Abstract

Unbalanced transportation is one of the main challenges in logistics that can affect efficiency and operational costs. The imbalance between supply and demand can cause high transportation costs, delays in delivery, and decreased product quality. Therefore, it is necessary to analyze and develop solutions to overcome the challenges of unbalanced transportation and improve logistics efficiency. This study aims to identify the challenges and solutions of unbalanced transportation towards logistics efficiency. This study is expected to contribute to the development of unbalanced transportation solutions and improve logistics efficiency.
Co-Authors Adania Telaumbanua Afrizal Alda Claudia Sagala Alfian Almerisa Novianti Br Tarigan Almunawar Almunawar Alvin Alvin Angelica O. Tamba Angerago Firman Ndraha Angga, Ivone Anggi Br Tarigan Anita K. Halawa Anna Annisaul Karimah Arelina Br Ginting Artan, Silvia Artan, Silvina Aurelia Bastian S. Surbakti Bena Br. Ginting Bernadetha Manurung Betania Gulo Calvin Andriono Abednego Chairuna Chairuna Chandra, Deddy Chandra, Surya Choumuangpuak, Ronaldo Christy H. Tambunan Claudie Claudie Tiofanny Cynthia Bella Dame Lamtama Panjaitan Darniati br Sitorus Dea Nabila Putri Debora Br. Purba Deby Intan D. Gultom Delamin br Sembiring Desma Erica Maryati Manik Dewi Sinta Sianipar Dovean, Dovean Edison Simamora Ekin Geronimo Eliajar Julius Otniel Perangin-Angin Elisabeth Nainggolan Elisma Putri Br Barus Elizabeth Maretha Marbun Emriahta Br Damanik Ester Sabrina Aruan Felix Fenny Fenny Fernando Fery Wahyudi Firdan Hidayat Fransiska Tamara Br Simbolon Friska Canserina Aritonang Frizkha Hariana Gea, Sanderwan Kristian Grace Lestari Putri Keisha Aritonang halim, cheviria Haubu, TJ. Hek, Tan Kim Hermelina Ekasari br Tarigan Hoki, Fernando Hommy Dorothy Ellyany Sinaga Hommy Dorthy Ellyany Sinaga Honesty Sembiring Jack Karnadi Janes A. Nehe Jennifer Leslie Jesslyn Calista Jeudi A. T. P. Sianturi Joni Joni Jupita Mariana Manullang Kevinli Leonardi, Nicholas Linca Narsi Patresya Tamba Lisa Elianti Nasution Lubis, Rahma Safitri Lucky Tiur A. Marbun Luckyanto, Marvin M. Fahrial Aldi Maria Lumbanbatu Mariani Ginting Marlo Novino Marthalena Melly A. Laia Melyani Melyani Mhd. Ihsan Michael Larry Harianto Michael Lee Manurung Monica, Cencen Muhammad Ali Akbar Nainggolan, Elisabet Netrika Sari Zalukhu Noor, Muhammad Rafif Octoria Hulu, Publius Okta Feryanus Tarigan Panglima Martin Sitepu Petrus Loo Prycillia Putri Dwi Vani Purba, Angel Theresia Putri Jelita Rahmad Dianta Purba Raja Pratama Winfrid Hasibuan Rasti Purba Rebeka Oktavia Purba Rey Timotius Banjarnahor Ribka Callista Simangunsong Ribka Nduru Rima Sapira Sarah Fadhia Sartika Mayang Sari Seeffany Sabatini Br Samosir Selamat Sembiring, Dinaria br Shakilla Putri Nazwa shendy Shilvia Maria A. Siagian Shiny Rose Narit Sianturi, Richardo Aprianto Silfia Paramita Sinaga, Hommy Dorthy Ellyany Sipnarong Kanchawongpaisan Situmorang, Irvan Rolyesh Sri Rezeki Stefany Gloria Br Manullang stephanie stephanie Suhpina Suhpina Susan Grace V Nainggolan Sutantio, Andy Tanaka, Leony Tiara Sopianta Samosir Tri Wulandari Utami, Mulia Vasco Mario Prasetio Vasly, Aurelia Vesuvius, Deric Vio Renawati Viona Anggraini br Ketaren Wany Wany Widalicin Januarty Wilbert Wilbert William Winda Rosianna Tampubolon Windi Felisah Manalu Yesi Septiani Yokhebeb Zega Yulvitriyani Br Sebayang zalogo, zaruwarnas