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Rukmini
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THE EFFECT OF PERCEIVED QUALITY, PERCEIVED SACRIFICE, AND PERCEIVED VALUE ON SATISFACTION WINZA FASHION BOUTIQUE CUSTOMERS (CASE STUDY OF WINZA FASHION BOUTIQUE CUSTOMERS IN DELITUA DISTRICT) Amelia; Arief Hardian; Rukmini; Melisa Zuriani Hasibuan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1254

Abstract

This study aims to examine the impact of perceived quality, perceived sacrifice, and perceived value on customer satisfaction at Winza Fashion Boutique in Delitua. Using a quantitative approach with an associative approach, 96 respondents were selected using the Lemeshow formula . The research instrument has been determined to be reliable and valid based on Cronbach's Alpha (>0.6 ) and validity checks. The results of multiple regression analysis indicate that the independent variables have a positive and significant impact on customer satisfaction, both directly and indirectly. The t-test shows that each variable is significant with a sig <0.05 , while the F-test produces an F-count of 4.317 which is greater than the F-table of 2.704 with a significance of 0.013. The coefficient of determination (R²) of 0.826 indicates that 82.6% of the variation in participant performance can be explained by the independent variables, while the remaining 17.4% is caused by factors outside the study.
Co-Authors Agus Subekti Ahmad Taufik Lubis Alistraja Dison Silalahi Amalia, RA. Hoetari Tirta Amelia Anggia Sari Lubis, Anggia Sari Anggraeni, Sindy Maullina Annisa Agustiningsih Arief Hardian Arifin, Dinar Azizah BUDIYONO Cahyaningsih, Nita Cita Ayni Putri Silalahi Della Hartanti Dewi Kartika Dwi Yuniar Ramadhani Fadila Zikri Fahri Ihsan Fany Nur Zabrina Farlikhatun, Lili Fatiqin, Awalul Fauzan Ananda H Fauziyyah, Ulfah Hadi Samanto, Hadi Harahap , Nur Ain Hasibuan, Melisa Zuriani Helma Aprilisa Hidayat, Toni I Made Alet Intan Elisya Karmilasari, Novia Khirunnisa Fanjava Krisnawaty, Vera Larasati, Diva Sukma Lestari, Aneke LMS Kristiyanti, LMS LMS. Kristiyanti Lubis, Imam Khairum Miza Lutvi Noviyanti M Ramadhani Syah Chandra Ma'ruf, M. Hasan Marpaung, Rosa Nurulita Masfupah Merliana Dewi Astuti Miran Mohd. Idris Dalimunthe Muhammad Dani Habra Muhammad Dimas Alfahri Muhammad Hilman Fikri Muhammad Rafi Lubis Munawaroh Musyayada, Afina Zahida Nanda Setiarini Nasirudin Nenny Nur Hazizah Umar Oma Nuryanto Pasaribu, Aria Masdiana Perdanawati , Sri Laksmi Putri Afriana Yulia Ningsih Rahmat, Muhammad Ramadani, Putri Ramadhan Cik, Muhammad Rizky Ramadhanu , Fickry Rina Asnita Damanik Riska Aulia Saragi Rosmawati Br Sipayung Rosyidah, Fitri Ummu Safina, Wan Dian Sarinah Br Hasibuan Seftaliana Sembiring, Zamaluddin Shafrina Nurhasanah Siregar, Horia Sri Gustina Sri Laksmi Pardanawati Sri Lestari Yuli Prastyatini Suci, Hastidar Puspa Lenia Suhaila Husna Samosir Suhesti Ningsih, Suhesti Sunarti, Riri Novita Suprihati Syamsu Taufik Gusnaldi Toni Hidayat Trismawati Tumanggor, Mutawaqil Bilah Uci Adinda Utomo, Indra Vidia, Indri Wibowo, M. Rizaldy Yudi Satria Yulia Wulan Dari Yusmalinda Zamaluddin Sembiring