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All Journal Jurnal Manajemen dan Bisnis Indonesia Jurnal Manajemen & Keuangan Jurnal Penelitian Ekonomi Akuntansi (JENSI) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Global Science Society eCo-Fin Jurnal Mahasiswa Akuntansi Samudra JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Jurnal Kolaborasi Akademika Nawadeepa: Jurnal Pengabdian Masyarakat
Suri Amilia
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences Transportation Other

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Dampak Influencer, Marketing Viral dan Online Costumer Rating Terhadap Keputusan Pembelian Produk secara Online di Kota Langsa Tengku Putri Lindung Bulan, Bulan; Zahratul Ukia; Suri Amilia
eCo-Fin Vol. 7 No. 1 (2025): eCo-Fin
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/ef.v7i1.1958

Abstract

Penelitian ini menganalisis dampak influencer, marketing viral, dan online customer rating terhadap keputusan pembelian produk secara online di Kota Langsa. Dalam penelitian ini, sampel yang digunakan terdiri dari 100 responden. Metode analisis data yang diterapkan adalah analisis regresi linier berganda. Dari pengujian memberikan menghasilkan persamaan regresi Y = 3,144 + 0,032X1 + 0,297X2 + 0,512X3. Secara parsial variabel marketing viral dan online customer rating menunjukkan dampak signifikan terhadap keputusan pembelian produk secara online di Kota Langsa, sedangkan variabel influencer tidak menunjukkan pengaruh signifikan terhadap keputusan pembelian. Selain itu, analisis mengindikasi influencer, viral marketing, dan online customer rating secara bersamaan berdampak signifikan terhadap keputusan pembelian produk secara online di Kota Langsa. Dari uji koefisien determinasi diketahui bahwa pengaruh ketiga variabel tersebut terhadap keputusan pembelian produk secara online di Kota Langsa bernilai 57,1%, sementara 42,9% berasal dari komponen yang berada di luar cakupan penelitian ini.
ArtiInstilling Critical Thinking for Empowering Students Contribution Toward SDGs Realization Ferdi Nazirun Sijabat; Muhammad Ridha Ramli; Suri Amilia; Rahmad Tantawi
JKA Vol. 2 No. 1 (2025): JKA
Publisher : Bansigom Na Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26811/qw9bg586

Abstract

Critical thinking is a fundamental skill necessary for addressing global challenges, including the Sustainable Development Goals (SDGs). This paper explores strategies to instill critical thinking among students, empowering them to actively contribute to SDGs realization. By integrating critical thinking into education, students develop problem-solving abilities, ethical reasoning, and innovative mindsets. This study employs a qualitative approach, analyzing teaching methodologies and their impact on students' engagement with SDGs-related projects. The findings indicate that critical thinking fosters greater awareness and proactive behaviors, enabling students to tackle SDGs challenges effectively. The paper concludes with recommendations for integrating critical thinking into curricula to sustain long-term contributions to SDGs
Strategi Inovasi Packaging dan Branding “Waroeng Mama Aakif” Suri Amilia; Tengku Putri Lindung Bulan; Dewi, Meutia
Nawadeepa: Jurnal Pengabdian Masyarakat Volume 2, No 2 (2023): June
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/nawadeepa.v2i2.177

Abstract

The aim of the Community Service program is to optimize Waroeng Mama Aakif's packaging and branding innovation strategy in order to find a more diverse target market and be able to expand its market reach. The methods to be used in this activity are: observation method, discussion method, lecture method. The stages in implementing this service include the following activities: field surveys, debriefing and association, mentoring, monitoring and evaluation. Activities in the training by providing material regarding innovation strategies for packaging and logos at Waroeng Mama Aakif have a positive impact on developing and marketing their products because they already know the tricks and tips from the speaker's presentation.
Produksi Pemindangan Ikan Tongkol Variasi Konsumsi Olahan untuk Meningkatkan pendapatan Masyarakat Gampong Aceh Kabupaten Aceh Timur Fitriani, Rini; Zulfiani; Suri Amilia
Nawadeepa: Jurnal Pengabdian Masyarakat Volume 2, No 3 (2023): September
Publisher : Pencerah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58835/nawadeepa.v2i3.215

Abstract

The aim of this program is to empower the community to make tuna pindang products, provide motivation to produce tuna pindang to help increase people's income and contribute to the development of tuna tuna business in Gampong Aceh. The methods to be used in Community Service activities are the observation method, practice method and lecture method. Community participation is very important in the success of this PKM program. It is hoped that the community will be able to take part in this activity starting with the desire to empower active and sustainable working groups of housewives, the community taking part in product manufacturing and packaging counseling, the community jointly making pindang cob products which will become their trademark from Gampong Aceh, Kabupaten Aceh Timur, and the community can market their products which extend to other areas. Problems in empowering the Gampong Aceh community to become a productive community in processing the available natural resources into superior products and are the hallmark of Gampong Aceh. The abundance of tuna has not yet been produced by doing pemindangan, by assisting the people of Gampong Aceh to make tuna processing into a savory variation of processed tuna fish, hopefully it will be in great demand by the community. After the cob fish processing is done, it will be packaged in attractive and hygienic packaging so that it becomes an attraction for the market share.
Co-Authors Ahmad Ridha Delwi Rosa Indah Dhian Rosalina, Dhian Erwita, Monica Adjeng Ferdi Nazirun Sijabat Iriyani Lisa, Lisa Dahlia Mardhani, Martahadi Meutia Dewi, Meutia Muhammad Ridha Ramli Muhammad Salman Muliana Sakdiah Muliani Mutia Dewi Rahmad Tantawi Reza Putra Rini Fitriani Riny Chandra Risud Alfrando Sagala Safuridar Syardiansah, Syardiansah Tengku Putri Lindung Bulan Tengku Putri Lindung Bulan, Bulan Zahratul Ukia Zulfiani