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Journal : journal of comprehensive science

Tourism Communication In The Development Of Jagara Eco Park Tourism Destination Based On Community Empowerment Ramdani, Fadli; Imawan, Khaerudin; Andriany , Dian
Journal of Comprehensive Science Vol. 4 No. 7 (2025): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v4i7.3447

Abstract

This study discusses tourism communication strategies in the development of Jagara Eco Park destinations based on community empowerment using the Public Relations (PR) theory approach. The main focus of the study is on traffic congestion that arises due to increased tourist visits. With a descriptive qualitative approach and in-depth interviews, this study shows that effective PR communication can build synergy between managers, the community, and other stakeholders in overcoming negative impacts such as traffic jams. The importance of the role of PR in building a positive image, managing public opinion, and establishing long-term relationships with various parties for the sake of tourist destinations is emphasized.
Participatory Communication and the Promotion of Sundanese Culture Through the Pakuwon Bantaragung Earth Market Event Ridwan Firdaus; Dian Andriany
Journal of Comprehensive Science Vol. 5 No. 3 (2026): Journal of Comprehensive Science
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v5i3.4087

Abstract

The strengthening of globalization and the dominance of modern popular culture have contributed to the gradual fading of local cultural values, especially in rural areas that are rich in traditions. To respond to these challenges, community-based cultural events are used as an important strategy for cultural promotion and the development of sustainable tourism. This research aims to analyze the role of participatory communication in increasing tourism attraction and encouraging the advancement of Sundanese culture through the Pakuwon Earth Market event in Bantaragung Village, Majalengka Regency, focusing on its communication mechanisms, impacts, and strategies. This study uses a qualitative method, specifically a case study approach, in which data were collected through semi-structured interviews with three informants, participatory observation, and documentation studies, and analyzed using thematic analysis. The results indicate that dialogical, open, and inclusive participatory communication can increase awareness of Sundanese cultural values and strengthen community involvement by presenting meaningful tourism experiences. In addition, participation plays a role in transmitting cultural heritage values orally and strengthening a collective sense of belonging. This research concludes that participatory communication is an effective strategy for linking cultural advancement with the development of community-based cultural tourism and provides both theoretical and practical contributions to the development of sustainable tourism communication.