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All Journal Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan EduPsyCouns: Journal of Education, Psychology and Counseling Maspul Journal of Community Empowerment Literatify : Trends in Library Development LibTech : Library and Information Science Journal MITZAL (Demokrasi, Komunikasi dan Budaya) : Jurnal Ilmu Pemerintahan dan Ilmu Komunikasi Inkunabula: Journal of Library Science and Islamic Information Lestari: Jurnal Pengabdian Kepada Masyarakat
Allo, Karmila Pare
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : Literatify : Trends in Library Development

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Dampak Konten Viral di Platform Instagram: Tantangan dan Konsekuensi Allo, Karmila Pare; Widiawati, Wilda; Danindra, Fuad; Haliq, Muh. Idham; Harianto
Literatify: Trends in Library Developments Vol 6 No 1 (2025): MARCH
Publisher : UPT Perpustakaan UIN Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/literatify.v6i1.55463

Abstract

The phenomenon of brainrot, or intellectual decline due to excessive information consumption, has become a serious issue in the digital era. Brainrot affects information literacy, knowledge management, and decision-making. This study employs a qualitative method with non-participatory observation to avoid bias. Data is obtained from social media through observations and screenshots of behaviors, expressions, and interaction patterns in reels, photos, and comments. The instruments used include internet networks, devices, and social media accounts. The research findings indicate that brainrot is triggered by an information tsunami, social media algorithms that prioritize viral content, and low information filtering capabilities. Its impacts include decreased focus, critical thinking, and knowledge management effectiveness at both individual and institutional levels. To address this issue, more adaptive information literacy, better digital time management, and the utilization of artificial intelligence-based technology to filter relevant information are necessary. This study aims to provide a deeper understanding of the process and effects of brainrot, as well as strategies to overcome it. Structured social media literacy improvement is an essential step in facing digital era challenges and enhancing productivity.
Peran Perpustakaan sebagai Katalisator Berbasis Literasi Media Berkelanjutan pada Media Sosial untuk Mengatasi Digital Overstimulation Allo, Karmila Pare; Azhari, Burnama; Nasrul, Muhammad; Syahdan, Syahdan; Ridwan, Madinatul Munawwarah
Literatify: Trends in Library Developments Vol 7 No 1 (2026): MARCH
Publisher : UPT Perpustakaan UIN Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/literatify.v7i1.61543

Abstract

The rapid growth of digital technology has shifted the information paradigm and created new challenges. Various social media platforms such as Instagram, Twitter, TikTok, and Facebook allow users to access information continuously. This study used a qualitative approach with a content analysis method consisting of three main stages: description, reduction, and selection. Data were collected through observation, interviews, and focus group discussions (FGDs) when necessary. The results show that social media literacy is a crucial need amidst the high intensity of social media use. Lack of media literacy skills contributes to digital overstimulation among digital information users. Media literacy in this study includes the ability to identify, find, evaluate, use, and acknowledge information sources. Strengthening social media literacy is seen as a relevant strategy to respond to shifts in reading behavior and reduce the negative impacts of digital overstimulation, while strengthening the role of libraries in the digital literacy ecosystem.
Co-Authors Almi Andi Ahmad Chabir Galib Aulia Aulia Aulia Ayu Trysnawati Azhari, Burnama Danindra, Fuad ELIHAMI, ELIHAMI Fatliani, Nurul fatliani, nurul fatliani G. Gunawan Haliq, Muh. Idham Harianto Hasriani Hasriani Hasriani, Hasriani Hidayatullah, Fauzan Hijrana, Hijrana Ismaya Ismaya La Ode Ismail Ahmad Lisda M. Yunus Sudirman Majidah Majidah Nasrullah Nasrullah Rahman, Rosnani Abd Ramadhani, Haulia Putri Ridwan, Madinatul Munawwarah Rina Rina Rina Sitti Murniati Muhtar, Sitti Murniati Suherdiansyah, Suherdiansyah Syahdan Syahdan, Syahdan Widiawati, Wilda Zamri, Zamri