Article Per Year (5 Year)
p-Index From 2020 - 2025
2.076
P-Index
This Author published in this journals
All Journal JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora LINIMASA: JURNAL ILMU KOMUNIKASI Educational Building: Jurnal Pendidikan Teknik Bangunan dan Sipil INTERNATIONAL JOURNAL OF MECHANICAL COMPUTATIONAL AND MANUFACTURING RESEARCH Journal of Science Technology (JoSTec) All Fields of Science Journal Liaison Academia and Sosiety Journal Liaison Academia and Society Jurnal Diseminasi Kajian Ilmu Komunikasi
Nasution, Ridwan
Unknown Affiliation
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : LINIMASA: JURNAL ILMU KOMUNIKASI

 1 
EFEKTIVITAS CITY BRANDING “NEGERI INDAH KEPINGAN SURGA” TERHADAP KUNJUNGAN WISATAWAN KE KABUPATEN SAMOSIR Nasution, Ridwan; Parhusip, Lasdame
Linimasa : Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2024): Januari 2024
Publisher : Ilmu Komunikasi, FISIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/linimasa.v7i1.10488

Abstract

ABSTRACT The concept of city branding is a strategy studied to introduce a region to the public. The important thing in this branding is to change the mindset and view of a city. The Regional Government of Samosir Regency established a branding that is considered capable of introducing the potential of the region with the tagline " Negeri Indah Kepingan Surga” (Wonderfull Land Piece of Paradise). The city branding developed is prepared for local, domestic and international markets. The purpose of this research is to determine the effectiveness of city branding " Negeri Indah Kepingan Surga " on visitor interest to Samosir Regency. The research approach used is descriptive qualitative. With a descriptive qualitative method with data collection techniques through observation, literature research and interviews or interviews with informants of visitors at three tourist attractions (Holbung Hill, Sibea-Bea Hill and Pusuk Buhit) and the Head of the Promotion Section of the Samosir Regency Tourism and Culture Office. The results of the research on the effectiveness of city branding "Negeri Indah Kepingan Surga" on tourist visits to Samosir Regency have not been maximized on target and still need to be improved, especially in the provision of facilities and infrastructure and changing the target market. The obstacles that occur in the implementation of the effectiveness of city branding include the lack of community participation in improving tourism in Samosir. Keywords: City Branding; Samosir; Tourist; Tourism Communication
Co-Authors Adrian Hartanto, Adrian Alfridayanti, Sri Chairina Chairina, Chairina Chairunisa, Dinda Fadhil Pahlevi Hidayat Gowasa, Peronas Ismayani Ismayani Laia, Rahmat Abadi Lubis, , Muhammad Yusuf Parlagutan Lubis, Yusuf Parlagutan Ndruru, Fajar Kurniawan Parhusip, Lasdame RINI RINI Rivai, Syafriman Sahid, Muhammad Saskia, Indri Audrelia Satrio, Muji Siti Nurhaliza Tulim, Anto Zsazsa, Cut Sah Kha Mei