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All Journal Laa Maisyir Jurnal Ekonomi Islam Jurnal Minds: Manajemen Ide dan Inspirasi Jurnal Ekonomi dan Bisnis Islam Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah International Journal of Zakat (IJAZ) Jurnal Ilmu Perbankan dan Keuangan Syariah Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Ilmu Ekonomi dan Bisnis Islam Jurnal Ar-Ribh Journal of Management and Digital Business The International Journal of Financial Systems An-Nisbah: Jurnal Ekonomi Syariah INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Study of Scientific and Behavioral Management (SSBM) Al-Infaq : Jurnal Ekonomi Islam
Rusanti, Ega
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences

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Strategi Periklanan “Celebrity and Influencer Endorses” Dalam Mendorong Gaya Hidup Konsumtif Rusanti, Ega; Sofyan, A Syathir
Study of Scientific and Behavioral Management Vol 2 No 3 (2021)
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v2i3.23209

Abstract

Penelitian ini  bertujuan untuk mengetahui penerapan strategi Celebrity and Influencer Endorsers dalam mendorong masyarakat modern untuk berperilaku konsumtif.  Tulisan ini menggunakan penelitian kualitatif pada tiga endorser Indonesia. Analisis yang digunakan adalah analysis content dengan menganalisis akun instagram masing-masing influencer. Hasil penelitian menunjukkan kalangan endorser mendorong kebiasan konsumsi masyarakat terutama kalangan anak muda yang aktif di media sosial. Hal ini disebabkan karena pada endorser memiliki keterikatan yang lebih dengan para penggemarnya, memiliki daya tarik, interaktif dan mampu memberikan ulasan uang dianggap tidak manipulatif dan dapat dipercaya sehingga mampu mendikte dan mempengaruhi seseorang untuk menggunakan produk yang sama. Kata Kunci: Iklan, Celebrity and influencer endorser,Gaya Hidup, Konsumtif ABSTRACTThis study aims to determine the implementation of the Celebrity and Influencer Endors strategy in encouraging modern society to behave consumptively. This paper uses qualitative research on three Indonesian endorsers. The analysis used is content analysis by analyzing the Instagram account of each influencer. The results of the study show support from those who encourage people's consumption habits, especially among young people who are active on social media. This is because endorsers have more attachment to their fans, are attractive, interactive and able to provide money reviews which are considered not manipulative and trustworthy so that they are able to dictate and influence someone to use the same product. Keywords: Advertising, Celebrity and influencer endorser,  lifestyle, consumer
PENGELOLAAN DAN PENYIMPANAN UANG KAS MASJID: ANALISIS KUALITATIF PEMILIHAN JASA PERBANKAN SYARIAH DAN KONVENSIONAL Mursidah, Rifqah; Islamiyah, Nurul; Rusanti, Ega; Sofyan, A Syathir
Jurnal Ar-Ribh Vol. 4 No. 2 (2021): Oktober 2021
Publisher : Universitas Muhammadiyah Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26618/jei.v4i2.6154

Abstract

The purpose of this study is to determine the perception of mosque takmir in terms of financial management and storage of mosque funds, both in conventional banking and Islamic banking. Research carried out is a qualitative study with field research (field studies) in the deepening of the reference as a source of primary and secondary data. The results showed that the lack of socialization from sharia banking and the lack of knowledge of mosque takmir about sharia banking resulted in mosque takmir still managing and storing mosque funds in conventional banking.Keywords: Takmir Masjid, Mosque Finance, Islamic Banking.
Shariah Compliance, Customer Relationship Marketing, and Loyalty in Islamic Banking: The Role of Customer Satisfaction Nuriatullah; Ahmed, Ishfaq; Rusanti, Ega
Jurnal Ilmu Ekonomi dan Bisnis Islam Vol 6 No 1 (2024)
Publisher : Program Studi Ekonomi Syariah, FEBI UIN Datokarama Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/jiebi.v6i1.281.54-72

Abstract

This research examines and determines the Influence of Shariah Compliance and Customer Relationship Marketing on Customer Loyalty in Islamic Banks, with Customer Satisfaction as a Moderating Variable. The research population consists of BSI Palu customers. Using a quantitative approach. Research data was collected through questionnaires and analyzed using SmartPLS Version 4. The sampling method was purposive sampling, with 100 selected respondents. The research findings indicate that Shariah Compliance has a significant positive relationship with Customer Loyalty, Customer Relationship Marketing has a significant positive relationship with Customer Loyalty, and Customer Satisfaction has a significant positive relationship with Customer Loyalty. However, Customer Satisfaction does not moderate the relationship between Shariah Compliance and customer loyalty, and Customer Satisfaction significantly weakens the relationship between Customer Relationship Marketing and customer loyalty.
Peran pemimpin Islami terhadap performa karyawan melalui etos kerja Islami dan motivasi kerja intrinsik Rusanti, Ega; Sofyan, A. Syathir; Sofyan, Syarifuddin
INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen Vol. 19 No. 4 (2023): November
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/jinv.v19i4.2637

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh gaya kepemimpinan secara Islami terhadap kinerja karyawan baik secara langsung maupun tidak langsung dengan menggunakan etos kerja Islami dan motivasi kerja intrinsik sebagai variabel mediasi. Metode kuantitatif digunakan dalam penelitian ini dengan menggunakan data primer yang didapatkan melalui penyebaran kuesioner kepada 80 orang karyawan tetap secara acak. Dengan menggunakan Structure Equation Model (SEM) dan bantuan alat SMART PLS-3, peneliti menemukan bahwa keseluruhan variabel memiliki hubungan yang positif dan signifikan. Kepemimpinan Islami dapat menjadi stimulus akan kinerja karyawan secara langsung. Begitupula antara etos kerja Islami dan motivasi kerja intrinsik secara simultan berpengaruh positif dan signifikan secara langsung terhadap kinerja karyawan. Kedua variabel ini juga mampu memediasi pengaruh kepemimpinan Islami terhadap kinerja karyawan. Penelitian ini diharapkan mampu memberikan implikasi dalam pengembangan literatur manajemen bisnis Islami serta sebagai pedoman bagi perusahaan dalam mendorong peningkatan performa karyawannya
ZAKAT EMPOWERMENT MODEL TROUGH ISLAMIC CORPORATE SOCIAL RESPONSIBILITY OF BANK SYARIAH INDONESIA Rusanti, Ega; Herianingrum, Sri; Syarifuddin, Syarifuddin; Sofyan, Andi Syathir
Al-Infaq: Jurnal Ekonomi Islam Vol. 14 No. 1 (2023)
Publisher : Fakultas Agama Islam, Universitas Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the potential and collaborative scheme between BSI and IMIs in utilizing ICSR zakat more productively. The research method used is qualitative research with a grounded approach which begins with analyzing empirical data and literature leading to the conceptual-theoretical level. The author conducted content analysis on secondary data in the form of BSI 2021 journals and sustainability reports. The results of the research show that there is potential for collaboration between BSI and IMIs in terms of utilizing zakat to improve the living standards of the poor and encourage micro-enterprises through the qadhrul hasan financing scheme where the beneficiary will only be charged return on initial capital then profits can be given to the manager. This collaboration will not only provide social benefits to both parties but will also increase the commercial function where people will feel the direct impact of the benefits of Islamic financing so that they can be more educated and will ultimately increase Islamic financial inclusion in Indonesia.
ACCELERATION AND STRENGTHENING OF SHARIA FINANCIAL INCLUSION THROUGH MERGING SHARIA BANKING IN INDONESIA Syarifuddin, Syarifuddin; Rusanti, Ega; Octaviany, Mega; Mansyur, Abdurrahman
Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) Vol. 7 No. 1 (2021): JANUARY-JUNE 2021
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jebis.v7i1.24998

Abstract

Islamic banking in Indonesia is slowly experiencing significant developments both in terms of number of assets and its financial performance. On the other hand, the market share was only able to grow by 6.18 percent with grow rate less than 5 percent. Therefore, one of the strategies to increase and accelerate the growth of Islamic banking is through a merger. The purpose of this study is to provide an overview of the potential development of Islamic banking after the merger as an effort to strengthen the inclusion and acceleration of Islamic finance in Indonesia. The method used is in the form of a systematic analysis review by collecting various secondary data and then conducting a quality assessment to obtain in-depth research objectives. The results found through content analysis indicate that the merger strategy provided added value to the banking industry through greater market expansion, increased cost efficiency, financial performance, and lowering prices, to meet the public need for sharia-based financial services. Through a merger strategy, Islamic banking is able to become a new pillar of national economic strength and encourage Indonesia to become the center of the world on Islamic finance.
Consumer Choice Behavior in Partnership Systems (Teseng): Qualitative Analysis of Theory of Planned Behavior Kara, Muslimin; Rusanti, Ega; Sofyan, A. Syathir
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 1 (2023): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i1.36014

Abstract

The increase in research on local economic practices is not accompanied by theoretical analysis. This study explores people's behaviour in choosing partnership systems (Teseng) by analyzing the theory of planned behaviour. Therefore, this research implies that it is an instrument for measuring local economic practices from the perspective of the theory of planned behaviour. The methodology used was phenomenology with data from the Batukaropa village community, Bulukumba Regency, Indonesia. The results show that attitude toward a behaviour is indicated by a perspective of helping and strengthening kinship. Meanwhile, subjective norms consist of the perception that teseng is part of the social culture of society, and the practice of teseng reflects social status. Perceived behaviour control based on the practice of teseng is more flexible and effective than the procedures for applying venture capital in Islamic banking.
Co-Authors A. Syatir Sofyan Abdul jalil Abdurrahman Mansyur Ahmed, Ishfaq Anindya, Annisa Sasri Atiya, Nikmatul Faridatunnisa , Faridatunnisa Hasbullah, Nornajihah Nadia Iftitah, Iftitah Kamil, Muhammad Ahsan Maulidiyah, Dewi Rahmawati Muhammad Ridwan Mursidah, Rifqah Muslimin Kara Nurfitriani Nurfitriani, Nurfitriani Nuriatullah Nuriatullah Nuriatullah Nurul Islamiyah Octaviany, Mega Rusgianto, Sulstiya Saiful Anwar Sekar Sari, Novi Sofyan, Syaakir Sofyan, Syarifuddin Sri Herianingrum Syarifuddin Syarifuddin Tika Widiastuti Yuningsih M., A. Alfira