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All Journal IQTISHADIA Laa Maisyir Jurnal Ekonomi Islam Al-Mashrafiyah : Jurnal Ekonomi, Keuangan, dan Perbankan Syariah Shirkah: Journal of Economics and Business Iqtishoduna: Jurnal Ekonomi Islam International Journal of Zakat (IJAZ) Jurnal Ilmu Perbankan dan Keuangan Syariah Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Jurnal Ar-Ribh Journal of Management and Digital Business The International Journal of Financial Systems An-Nisbah: Jurnal Ekonomi Syariah Study of Scientific and Behavioral Management (SSBM)
Rusanti, Ega
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Effect of Materialism and Hedonic Shopping Toward Impulse Buying of Muslim Consumer: A Moderating Role of Religiosity Rusanti, Ega; Yuningsih M., A. Alfira; Kamil, Muhammad Ahsan
IQTISHADIA Vol 17, No 1 (2024): IQTISHADIA
Publisher : Ekonomi Syariah IAIN Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/iqtishadia.v17i1.25197

Abstract

This paper aims to explore the extent to which matrealism and hedonic shopping behavior encourage Muslim consumers to make impulse purchases with the role of religiosity as a moderating variable. Convenience sampling was used to collect primary data from 150 general public and structural partial least squares modeling (PLS-SEM) was used to analyze the data. The study find that materialism has a positive and significant effect on impulse buying of Muslim consumers, hedonic has a positive and significant effect on impulse buying of Muslim consumers, religiosity has a negative and insignificant effect on impulse buying of Muslim consumers, while religiosity does not moderate the relationship between materialism and hedonic behavior on impulse buying in Muslim consumers. This research is limited to random respondents with a very small sample. Hence, further research is expected to be able to select a more purposive sample and use other variables that have not been explored more deeply in this study. This paper provides to the renewal of literature on aspects that encourage impulsive buying behavior, namely hedonic shopping and materialism and religiosity which also plays a role in moderating consumers in suppressing impulsive buying decisions of Muslim consumers in Indonesia.
Women, Global Reporting Initiative Standards (GRI), and Carbon Emission Disclosure: Are Women Eco-Friendly? Evidence from Banking in Indonesia Anwar, Saiful; Rusanti, Ega; Maulidiyah, Dewi Rahmawati
The International Journal of Financial Systems Vol. 3 No. 1 (2025)
Publisher : Otoritas Jasa Keuangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61459/ijfs.v3i1.40

Abstract

This study aims to examine whether the adoption of the Global Reporting Initiative (GRI) Standards enhances carbon emission disclosure among banks in Indonesia. Furthermore, it provides empirical evidence that the presence of women on boards moderates the relationship between GRI adoption and carbon emission disclosure. The study was conducted on 40 conventional and Islamic banks listed on the Indonesia Stock Exchange (IDX) during the period 2015–2021. The analysis employs Ordinary Least Squares (OLS) regression, with robustness tests conducted using alternative measurement variables to ensure the consistency of the results. The findings consistently demonstrate that the adoption of GRI Standards positively influences carbon emission disclosure in Indonesian banks. The presence of women on boards promotes banks’ engagement in global climate change agendas, aligning with the implementation of Sustainable Development Goals (SDGs) 5, 8, and 13. This study reinforces stakeholder theory and Critical Mass Theory, indicating that a minimum threshold of female board members is necessary to influence strategic decisions, particularly in encouraging voluntary disclosures such as carbon emission reporting. Notably, the study also finds that carbon emission disclosure is valued by banking stakeholders in Indonesia. Therefore, policymakers are encouraged to establish regulations that mandate GRI adoption and ensure a minimum representation of women in strategic decision-making positions within the banking sector.
Strategi Periklanan “Celebrity and Influencer Endorses” Dalam Mendorong Gaya Hidup Konsumtif Rusanti, Ega; Sofyan, A Syathir
Study of Scientific and Behavioral Management Vol 2 No 3 (2021)
Publisher : Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/ssbm.v2i3.23209

Abstract

Penelitian ini  bertujuan untuk mengetahui penerapan strategi Celebrity and Influencer Endorsers dalam mendorong masyarakat modern untuk berperilaku konsumtif.  Tulisan ini menggunakan penelitian kualitatif pada tiga endorser Indonesia. Analisis yang digunakan adalah analysis content dengan menganalisis akun instagram masing-masing influencer. Hasil penelitian menunjukkan kalangan endorser mendorong kebiasan konsumsi masyarakat terutama kalangan anak muda yang aktif di media sosial. Hal ini disebabkan karena pada endorser memiliki keterikatan yang lebih dengan para penggemarnya, memiliki daya tarik, interaktif dan mampu memberikan ulasan uang dianggap tidak manipulatif dan dapat dipercaya sehingga mampu mendikte dan mempengaruhi seseorang untuk menggunakan produk yang sama. Kata Kunci: Iklan, Celebrity and influencer endorser,Gaya Hidup, Konsumtif ABSTRACTThis study aims to determine the implementation of the Celebrity and Influencer Endors strategy in encouraging modern society to behave consumptively. This paper uses qualitative research on three Indonesian endorsers. The analysis used is content analysis by analyzing the Instagram account of each influencer. The results of the study show support from those who encourage people's consumption habits, especially among young people who are active on social media. This is because endorsers have more attachment to their fans, are attractive, interactive and able to provide money reviews which are considered not manipulative and trustworthy so that they are able to dictate and influence someone to use the same product. Keywords: Advertising, Celebrity and influencer endorser,  lifestyle, consumer
Unraveling The Influence of Halal Certification Logos on Consumer Choises: A Meta-Analysis in The Indonesian Market Sofyan, Syaakir; Sofyan, A. Syathir; Ahmed, Ishfaq; Rusanti, Ega; Noval, Noval; Syamsu, Nur
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 14 No. 2 (2025): October (On Progress)
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v14i2.2886

Abstract

The aim of this research is to examine the development of research on the influence of halal logos on purchasing decisions for halal products in Indonesia. The method used is meta analysis by reviewing 33 studies published in 2013-2023 with the help of the OpenMEE application. The results of this research show that there is a positive influence of the logo on decisions with a p-value obtained <0.001 and an estimated value of 0.415, which indicates that the strength of the relationship is in the medium category. The influence of the halal cosmetics industry is greater than that of the halal food industry. In terms of sample type, the student sample effect is greater than the general public sample effect. Meanwhile, in the location group, the effect of the provincial capital is greater than the effect of location in the district. Theoretically, this study strengthens the Theory of Planned Behavior (TPB) by confirming the role of halal logos as external cues that influence consumer attitudes and intentions. It also highlights the halal logo as a trust signal that shapes purchasing behavior across different contexts. Study limitations include limited sample size and lack of adequate moderators to explain within-subgroup variation. Therefore, future research needs to consider testing other important aspects, such as participant groups, countries/regions, and other variables.
Co-Authors Abdul jalil Abdurrahman Mansyur Ahmed, Ishfaq Anindya, Annisa Sasri Atiya, Nikmatul Elzaanin, Amina A.A Faridatunnisa , Faridatunnisa Hasbullah, Nornajihah Nadia Iftitah, Iftitah Isman, Ainul Fatha Kamil, Muhammad Ahsan Maulidiyah, Dewi Rahmawati Muhammad Ridwan Mursidah, Rifqah Nashrullah, Nashrullah Noval Noval Nurfitriani Nurfitriani, Nurfitriani Nuriatullah Nuriatullah Nurul Islamiyah Rusgianto, Sulstiya Saiful Anwar Sekar Sari, Novi Sofyan, Syaakir Sofyan, Syathir Solly Aryza Syaakir Sofyan Syamsu, Nur Syarifuddin Syarifuddin Tika Widiastuti Yuningsih M., A. Alfira