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CUSTOMER RELATIONSHIP MANAGEMENT, INNOVATION STRATEGY, AND MARKET ORIENTATION ON BUSINESS GROWTH Abas, Sofyan; Sumantyo, Franciscus Dwikotjo Sri; Adiguna, Patria; Purwoko, Bambang
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 3 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i3.3378

Abstract

This study investigates the effects of Customer Relationship Management (CRM), Innovation Strategy, and Market Orientation on Business Growth, including the moderating roles of Innovation Strategy and Market Orientation in strengthening these relationships. Utilizing a quantitative approach, data were collected from mid-sized and large firms across various industries. Structural Equation Modeling (SEM) analysis reveals that CRM, Innovation Strategy, and Market Orientation each have significant positive impacts on business growth. Furthermore, Innovation Strategy and Market Orientation significantly moderate the relationship between CRM and business growth, as well as between Innovation Strategy and business growth, indicating synergistic effects among these variables. The findings suggest that businesses adopting an integrated strategic framework combining CRM, innovation, and market orientation are more likely to achieve sustainable growth. This research provides both theoretical insights and practical implications for managers aiming to enhance firm performance in competitive markets.
Peran Pendidikan Humanis dalam Membangun Harmoni Antara Agama dan Budaya di Sekolah Mansir, Firman; Abas, Sofyan
EDUKATIF : JURNAL ILMU PENDIDIKAN Vol 7, No 5 (2025): Oktober
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/edukatif.v7i5.8590

Abstract

Pendidikan humanis memiliki peran penting dalam membangun harmoni antara agama dan budaya di lingkungan sekolah yang memiliki keanekaragaman budaya dan keyakinan. Penelitian ini bertujuan untuk menganalisis peran pendidikan humanis dalam menciptakan keselarasan nilai-nilai keagamaan dan kebudayaan, serta pendekatan humanistik dapat diterapkan dalam proses pembelajaran di sekolah. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan metode literatur review, dengan cara mengumpulkan data dan informasi yang sesuai dengan judul penelitian ini baik melalui jurnal nasional dan internasional serta buku hasil penelitian, kemudian dianalisis dengan analisis konten, melalui suatu bacaan yang melahirkan kesimpulan. Hasil penelitian menunjukkan bahwa pendidikan humanis mampu menumbuhkan sikap saling menghargai dan toleransi di kalangan peserta didik melalui pembelajaran yang menekankan nilai-nilai kemanusiaan dan kebersamaan. Karena itu, perinsip humanisme dalam pendidikan dapat melakukan integrasi nilai-nilai agama dan budaya tanpa menimbulkan gejolak, dengan begitu tercipta suasana sekolah yang damai, sejahtera dan inklusi
The Influence of Airline Ticket Price Reduction Policy and Tourist Consumption Behavior on Year-End Holiday Destination Choices in Indonesia Abas, Sofyan; Priyana, Yana; Arini, Rani Eka
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1635

Abstract

This study examines the impact of airline ticket price reduction policies and tourist consumption behavior on the choice of year-end holiday destinations in Indonesia. A quantitative approach was employed, involving 60 respondents selected through purposive sampling. Data were collected via a structured questionnaire using a Likert scale (1-5) and analyzed with SPSS version 25. The findings reveal that both airline ticket price reduction policies and tourist consumption behavior significantly influence destination choices, with price reduction policies having a stronger effect. The regression model explains 63% of the variance in destination choices, highlighting the importance of affordability and spending preferences in shaping travel decisions. These results provide valuable insights for policymakers and tourism stakeholders to design strategies that enhance destination competitiveness, particularly during peak travel seasons.
The Influence of Airline Ticket Price Reduction Policy and Tourist Consumption Behavior on Year-End Holiday Destination Choices in Indonesia Abas, Sofyan; Priyana, Yana; Arini, Rani Eka
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1635

Abstract

This study examines the impact of airline ticket price reduction policies and tourist consumption behavior on the choice of year-end holiday destinations in Indonesia. A quantitative approach was employed, involving 60 respondents selected through purposive sampling. Data were collected via a structured questionnaire using a Likert scale (1-5) and analyzed with SPSS version 25. The findings reveal that both airline ticket price reduction policies and tourist consumption behavior significantly influence destination choices, with price reduction policies having a stronger effect. The regression model explains 63% of the variance in destination choices, highlighting the importance of affordability and spending preferences in shaping travel decisions. These results provide valuable insights for policymakers and tourism stakeholders to design strategies that enhance destination competitiveness, particularly during peak travel seasons.
Penguatan Keuangan Mikro Melalui Pelatihan Manajemen Risiko dan Investasi Untuk Pedagang Kecil Abas, Sofyan; Amalo, Fitriningsih; Mere, Klemens; Siddiqa, Heidi
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.10290

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk memperkuat kapasitas keuangan mikro bagi para pedagang kecil melalui pelatihan manajemen risiko dan investasi. Pedagang kecil kerap menghadapi berbagai tantangan, seperti pendapatan yang tidak stabil, keterbatasan akses terhadap kredit, serta kerentanan terhadap fluktuasi pasar. Selain itu, sebagian besar pedagang masih kurang memiliki pemahaman tentang strategi investasi yang tepat untuk meningkatkan keberlanjutan usaha. Metode yang digunakan adalah pendekatan pengabdian kepada masyarakat secara partisipatif, melalui kegiatan lokakarya, pendampingan, dan diskusi interaktif bersama pedagang setempat. Materi pelatihan mencakup identifikasi risiko dasar, perencanaan keuangan, diversifikasi investasi, serta simulasi kasus praktis. Evaluasi dilakukan melalui pre-test dan post-test, serta observasi langsung terhadap kemampuan peserta dalam menerapkan teknik manajemen keuangan pada usahanya. Hasil kegiatan menunjukkan adanya peningkatan kesadaran dan pemahaman mengenai manajemen risiko, serta keterampilan yang lebih baik dalam menyusun rencana investasi sederhana. Program ini menegaskan pentingnya peningkatan literasi keuangan guna memperkuat ketahanan dan pertumbuhan pedagang kecil dalam menghadapi tantangan ekonomi.