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All Journal International Journal of Research in Community Services Operations Research: International Conference Series International Journal of Global Operations Research International Journal of Quantitative Research and Modeling International Journal of Ethno-Sciences and Education Research International Journal of Mathematics, Statistics, and Computing
Halim, Nurfadhlina Abdul
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Transportation Other

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Strategic Transformation at PT Bank Central Asia Tbk: Lessons in Market Adaptation and Leadership Yuningsih, Siti Hadiaty; Saputra, Moch Panji Agung; Halim, Nurfadhlina Abdul
International Journal of Ethno-Sciences and Education Research Vol. 4 No. 3 (2024): International Journal of Ethno-Sciences and Education Research (IJEER)
Publisher : Research Collaboration Community (Rescollacom)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46336/ijeer.v4i3.720

Abstract

This paper provides an in-depth analysis of strategic management practices employed by PT Bank Central Asia Tbk (BCA), one of Indonesia's leading banks. The study investigates BCA's strategic initiatives across multiple dimensions including organizational strategy, competitive positioning, customer service enhancement, digital transformation, and sustainability efforts. Through a strategic management lens, the analysis examines how BCA has navigated challenges and capitalized on opportunities in the dynamic banking landscape of Indonesia. Key strategic decisions, such as market segmentation, product innovation, and technology adoption, are explored to understand their impact on BCA's market leadership and financial performance. Additionally, the paper discusses the role of corporate governance and leadership in driving BCA's strategic objectives forward.
Co-Authors , Kalfin Agung Prabowo Alfaridzi, Sultan Izbik Riska Azis, Chusnul Chatimah Daulay, Syifa Nur Rasikhah Hidayana, Rizki Apriva kalfin Kalfin Maryani, Sri Mugi Lestari, Mugi Nunung Nurhayati Oktaviani, Devani Sidiq, Fahmi Suhaimi, Nurnisaa binti Abdullah Vaidyanatahan, Sundarapandian Yuningsih, Siti Hadiaty Zahra, Nabila