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Analysis of Strategy Positioning, Segmenting, Institutional Image and Service Quality on Services Purchasing Decisions Yekti Winarsih; Wiwiek Harwiki
Journal of Accounting and Strategic Finance Vol 1 No 1 (2018): JASF (Journal of Accounting and Strategic Finance)
Publisher : UNIVERSITAS PEMBANGUNAN NASIONAL VETERAN JAWA TIMUR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v1i01.36

This study aims to identify the influence of positioning, segmenting, institutional image and service quality strategies on service purchase decisions. The population in this study were all the guardians of Muhammadiyah 18 Surabaya elementary school students, consists of 537 student’s guardians. The sampling technique is cluster random sampling, then obtained 100 guardians of students to be asked to fill out the research questionnaire. The analytical method used to answer the hypothesis in this study is multiple regression analysis. The results of this study indicate that positioning, segmenting, and institution image do not affect service purchasing decisions, while the quality of service influences the purchasing decisions of education services at SD Muhammadiyah 18 Surabaya. The ineffectiveness of positioning, segmenting, and agency image strategies may be due to the inability of the school to determine and implement the strategy. Another possibility is that the influence of the strategy is mediated by the interest of students attending Muhammadiyah Elementary School. Future studies are expected to be able to use intervening variables or other measurements to identify the direct and indirect effects of positioning, segmenting, institutional image, service quality and student interest in service purchasing decisions.

KARAKTERISTIK CELEBRITY ENDORSER UNTUK MENINGKATKAN MINAT BELI KOSMETIK ”W” DI SURABAYA WIWIEK HARWIKI; ANGGHA WAHYU HIDAYAT
JURNAL DIMENSI Vol 10, No 3 (2021): JURNAL DIMENSI (NOVEMBER 2021)
Publisher : Universitas Riau Kepulauan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33373/dms.v10i3.3554

Penelitian ini bertujuan untuk mengalisis pengaruh simultan daya tarik, keterpercayaan, dan keahlian celebrity endorser terhadap minat beli dan pengaruh parsial daya tarik terhadap minat beli, keterpercayaan terhadap minta beli, serta keahlian terhadap minat beli produk kosmetik ” W” di Surabaya. Metode yang digunakan dalam penelitian ini merupakan penelitian kuantitatif dengan teknik pengambilan sampel secara random. Hasil kuesioner yang bisa diolah berjumlah 180. Metode penelitian digunakan untuk menjelaskan peristiwa sosial dan alam secara spesifik. Analisis data bersifat statistik untuk menguji hipotesis yang telah ditetapkan, sedangkan pendekatan deskriptif untuk mendeskripsikan objek penelitian dan hasil penelitian. Penelitian ini berhasil membuktikan bahwa daya tarik, keterpercayaan, dan keahlian secara bersama-sama berpengaruh signifikan terhadap minat beli, sedangkan secara parsial daya tarik berpengaruh tidak signifikan terhadap minat beli; tetapi keterpercayaan berpengaruh signifikan terhadap minat beli, demikian pula pengaruh keahlian terhadap minat beli. Penelitian lanjutan perlu dilakukan pada sektor jasa karena masih memberikan peluang yang cukup besar bagi peneliti lain.

Mediating Role of Creativity in Determining Innovation towards Competitive Advantage in Batik Creative Industry Indonesia Wiwiek Harwiki; Mujiarto Mujiarto; Sri Hartini
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

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This study purposed to analyse the effects of (1) innovation on competitive advantage; (2) innovation on creativity, (3) creativity on competitive advantage The analysis used quantitative analysis, and as a descriptive analysis as well as an inferential statistics (SEM-PLS= Structural Equation Modelling-Partial Least Square). 55 respondents has been taken from the population of Batik Craft in East Java. This study proved the interesting findings that the diversity in samples appropriate with the diversity in population if eliminated: (1) product and process indicators of innovation; (2) novelty and elaboration indicators of creativity; and (3) competitive price, rarely found and not easy to be replaced indicators of competitive advantage. Therefore the rest of indicator is organizational innovation for innovation variable; resolution indocator for creativity variable; and 2 indicators for competitive advantage variable are: uniqueness and difficult to imitate. The result of probability value (Tstatistic) through bootstrapping of SmartPLS characteristic demonstrated the significance influence of (1) innovation on competitive advantage; (2) innovation on creativity, (3) creativity on competitive advantage. The result also found that the influence of mediation category of the relationship innovation to competitive advantage through creativity as mediator in complementary partial innovation on competitive advantage.

Strengthening Disaster Awareness Through The Village Command Center System (Sycordes) And Empowering Village Tourism Actors In Selok Awar Awar Kec. Pasirian Kab. Lumajang Ridho'i, Mohammad; Fauzi, Moch; Likasari, Gati Ayu; Harwiki, Wiwiek; Augustinah, Fedianty; Hartati, Fadjar Kurnia
TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Vol 4, No 3 (2024): Desember
Publisher : UNIVERSITAS MUHAMMADIYAH MATARAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/transformasi.v4i3.27827

Selok Awar-Awar Village is located in the southern part of Pasirian Sub-district, Lumajang Regency, East Java, and is directly adjacent to the Indian Ocean to the south. This location provides great potential for the development of beach tourism, especially Watu Pecak Beach which offers natural beauty and culinary tourism, but the lack of security and safety facilities for tourists and MSME actors is a big problem for this tourism, considering that this tourism has great potential for natural disasters such as tsunamis and floods. The purpose of this service is to increase disaster awareness capacity and also improve the security, safety and comfort of tourists and tourism actors through the Village Command Center System (SYCORDES). The methods used are socialization, education and training on disaster mitigation, proposed zoning of tourist attractions, application of hygiene, production and marketing of products. To measure the success rate of the activity implementation, pre-test and post-test were conducted. Socialization conducted with activity partners and target partners resulted in collaborative support by BPBD and BMKG Lumajang District for the implementation of the kosabangsa activities. The results of education and training show that more than 44% of target partners have understood and practiced disaster mitigation with sycordes technology, zoning views of tourist attractions, application of hygiene, production and marketing. The activities carried out by the kosabangsa service team have succeeded in increasing the level of knowledge and skills of activity partners in increasing disaster awareness capacity and also increasing the security, safety and comfort of tourists and tourism actors.

PENDAMPINGAN PENERAPAN TEKNOLOGI PENGOLAHAN IKAN SEBAGAI UPAYA PENINGKATAN EKONOMI DI SELOK AWAR-AWAR Mohammad Ridho"i; Moch Fauzi; Gati Ayu Likasari; Wiwiek Harwiki; Fedianty Augustinah; Fadjar Kurnia Hartati
Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024 Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5
Publisher : Konferensi Nasional Pengabdian Masyarakat (KOPEMAS) #5 2024

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Pendampingan penerapan teknologi pengolahan ikan di Desa Selok Awar-Awar dilatarbelakangi oleh tingginya potensi sumber daya perikanan yang belum dimanfaatkan secara optimal, sehingga nilai ekonomi produk ikan rendah. Masyarakat setempat umumnya masih menerapkan metode pengolahan tradisional yaitu ikan bakar yang kurang efisien dan menghasilkan produk dengan daya saing rendah. Program pengabdian ini bertujuan untuk meningkatkan keterampilan dan pengetahuan masyarakat dalam teknologi pengolahan ikan, agar mampu menghasilkan produk bernilai jual tinggi dan mendukung pertumbuhan ekonomi lokal. Metode pelaksanaan kegiatan meliputi pelatihan langsung mengenai teknik pengolahan ikan yaitu kerupuk ikan, serta pemahaman tentang pengemasan dan pemasaran yang menarik. Selain itu, pendampingan juga diberikan dalam aspek manajemen usaha, agar masyarakat dapat mengelola kegiatan ekonomi secara berkelanjutan. Setiap sesi pelatihan dilengkapi dengan praktik langsung, diskusi, dan evaluasi untuk memastikan pemahaman yang mendalam. Untuk mengukur tingkat keberhasilan kegiatan, dilakukan pengujian awal (pre-test) dan akhir (post-test). Hasil kegiatan menunjukkan peningkatan keterampilan masyarakat dalam pengolahan ikan sebanyak 39% dan pemahaman yang lebih baik tentang manajemen usaha. Produk olahan yang dihasilkan memiliki nilai jual yang lebih tinggi, sehingga berpotensi meningkatkan pendapatan dan membuka peluang usaha baru. Program ini diharapkan dapat memperkuat kemandirian ekonomi Desa Selok Awar-Awar dengan memanfaatkan potensi perikanan lokal secara optimal

Pendidikan Kewirausahaan, Disrupsi Inovasi, dan Peluang Kewirausahaan pada Mahasiswa Universitas DR. Soetomo Surabaya Harwiki, Wiwiek
PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia Vol 2 No 1 (2019): PERWIRA - Jurnal Pendidikan Kewirausahaan Indonesia
Publisher : Perkumpulan Pendidik Kewirausahaan Indonesia (Perwira Indonesia)

Penelitian ini bertujuan untuk mengidentifikasi karakteristik pendidikan kewirausahaan, disrupsi inovasi dan peluang kewirausahaan, serta menghasilkan model. Pendekatan kualitatif digunakan dalam penelitian ini, dengan teknik analisis deskriptif eksploratif untuk mengidentifikasi bagaimana pendidikan kewirausahaan, disrupsi inovasi bisa mendorong peluang kewirausahaan. Informan terdiri atas 8 mahasiswa semester 6, telah lulus menempuh mata kuliah Kewirausahaan dan Koperasi dari 8 Fakultas berbeda (Teknik, Sastra, Ilmu Administrasi, Hukum, Kependidikan, Ilmu Komunikasi, Pertanian dan Ekonomi&Bisnis), Universitas DR. Soetomo Surabaya. Hasil penelitian membuktikan bahwa karakteristik pendidikan kewirausahaan dicerminkan oleh adanya tujuan pendidikan, sarana dan prasarana, materi pengajaran dan metode pengajaran. Karakteristik disrupsi inovasi bisa diawali dengan usaha kecil, pada posisi rendah dan pasar baru. Sedangkan karakteristik peluang kewirausahaan meliputi situasi, keyakinan dan perilaku. Model yang dihasilkan membuktikan bahwa (1) pendidikan kewirausahaan dan (2) disrupsi inovasi mendorong ke arah peluang kewirausahaan yang lebih baik.

Territories of panic as rhizomatic narratives of the megathrust threat in CNBC reporting Christantyawati, Nevrettia; Maarif, Syamsul; Priyanto; Harwiki, Wiwiek; Yahya, Ardiansyah Saifuddin
Masyarakat, Kebudayaan dan Politik Vol. 39 No. 1 (2026): Masyarakat, Kebudayaan dan Politik
Publisher : Faculty of Social and Political Science, Universitas Airlangga

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This study critically examines how the discourse of megathrust earthquake threat in Java, Indonesia, is constructed and circulated by CNBC Indonesia’s online news coverage. Given Indonesia is extremely vulnerable to the earthquake, this study explores how fear narratives are constructed and disseminated, revealing a discursive landscape for signaling panic, uncertainty and technocratic authority. Employing Van Dijk’s social cognition framework and Deleuze’s rhizomatic theory, the research reveals how information about the megathrust danger multiplied in fragmented, nonlinear ways that created dispersed nodes of public anxiety. The findings indicate that the media’s use of apocalyptic rhetoric and sensationalist framing transforms scientific caution into a hyperreal spectacle, distorting the actual meanings of official statements from The Meteorology-Climatology, Geophysics Agency and producing public “Panic Territories.” This distortion sustains the dominance of expert-driven discourse whilst marginalizing local community knowledge and active public participation. The study argues for a more reflective and participatory model of disaster journalism that emphasizes public preparedness, psychological resilience, critical literacy, and inclusive communication practices. By shifting disaster narratives away from fear based clickbait toward empowerment and preparedness, media can serve as agents of social learning and collective safety rather than amplifiers of panic.

Spiritual Values and Social Capital Based Individual Empowerment in the Implementation of Disaster-Resilient Schools Priyanto; Christantyawati, Nevrettia; Harwiki, Wiwiek
The Journal of Indonesia Sustainable Development Planning Vol 7 No 1 (2026): April
Publisher : Pusbindiklatren Bappenas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46456/jisdep.v7i1.1008

Schools are highly vulnerable to disaster risks, making the strengthening of the Disaster Safe School Program (SPAB) essential for developing resilient human resources. However, its implementation remains largely emphasized by technical and structural measures, with limited attention to individuals as active subjects of safety. This study examines how individual empowerment is developed through spiritual values and social capital in a pesantren-based school context using a qualitative case study approach, combining focus group discussions and participatory observation. The findings reveal that empowerment emerges progressively through the internalization of spiritual values, active engagement in disaster- related practices, and the reinforcement of social relationships within the school community. Spiritual values foster a sense of security and moral agency, while social capital sustains participation and collective preparedness. This study contributes to policy by proposing the integration of value-based empowerment indicators and participatory learning mechanisms into SPAB frameworks. These findings provide actionable insights for policymakers to shift from compliance-based evaluation toward human-centered disaster education approaches.

Analysis of Strategy Positioning, Segmenting, Institutional Image and Service Quality on Service Purchasing Decisions Winarsih, Yekti; Harwiki, Wiwiek
JASF: Journal of Accounting and Strategic Finance Vol. 1 No. 1 (2018): JASF (Journal of Accounting and Strategic Finance) - June 2018
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v1i01.36

This study aims to identify the influence of positioning, segmenting, institutional image and service quality strategies on service purchase decisions. The population in this study were all the guardians of Muhammadiyah 18 Surabaya elementary school students, consists of 537 student’s guardians. The sampling technique is cluster random sampling, then obtained 100 guardians of students to be asked to fill out the research questionnaire. The analytical method used to answer the hypothesis in this study is multiple regression analysis. The results of this study indicate that positioning, segmenting, and institution image do not affect service purchasing decisions, while the quality of service influences the purchasing decisions of education services at SD Muhammadiyah 18 Surabaya. The ineffectiveness of positioning, segmenting, and agency image strategies may be due to the inability of the school to determine and implement the strategy. Another possibility is that the influence of the strategy is mediated by the interest of students attending Muhammadiyah Elementary School. Future studies are expected to be able to use intervening variables or other measurements to identify the direct and indirect effects of positioning, segmenting, institutional image, service quality and student interest in service purchasing decisions.

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