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All Journal Jurnal Manajemen dan Bisnis (Performa) JAM : Jurnal Aplikasi Manajemen Ensiklopedia of Journal Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Manajemen Stratejik dan Simulasi Bisnis Andalasian International Journal of Social and Entrepreneurial Development
Hidayat, Danny
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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RETRACTED: PENGARUH PERCEIVED USEFULNESS TERHADAP PURCHASE INTENTION PADA SHOPEE DENGAN CUSTOMER ATTITUDE SEBAGAI VARIABEL MEDIASI Hidayat, Danny
Jurnal Manajemen Bisnis Performa Vol 20, No 1 (2023)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v20i1.11506

Abstract

This study aims to analyze the effect of perceived usefulness on purchase intention at shopee with customer attitude as a mediating variable. The type of research used in this research is explanatory research, with the research method being an explanatory survey that emphasizes quantitative methods. The sample is 170 consumers who shop online at Shopee in the city of Padang. The sampling technique was purposive sampling. The data analysis method uses Structural Equation Modeling - Partial Least Square (SEM-PLS). The results of the study show that Perceived usefulness has no significant effect on purchase intention. Perceived usefulness has a significant effect on customer attitude. Customer attitude has a significant effect on purchase intention. Perceived usefulness has a significant effect on purchase intention which is mediated by customer attitude. This research has implications for the online shop Shopee, namely that Shopee is expected to pay more attention to perceived usefulness because it affects customer attitude and purchase intention of consumers who shop online at Shopee. Researchers hope that this research can be developed so that the purchase intention of consumers who shop online at Shopee is increasing by increasing consumer convenience in shopping online using the Shopee application itself so that it can still be accepted as a technological innovation in shopping that helps make it easier for customers to shop for the desired product without have to come to the store in person. 
PENINGKATAN DAYA SAING PRODUK LOKAL MELALUI STRATEGI PEMASARAN DAN PENGELOLAAN PELAPORAN KEUANGAN BERBASIS DIGITAL Silmi, Silmi; Luthan, Elvira; Rahmadoni, Jefril; Oktavia, Fitriyeni; Hidayat, Danny
Ensiklopedia of Journal Vol 7, No 1 (2024): Vol. 7 No. 1 Edisi 2 Oktober 2024
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v7i1.2696

Abstract

The purpose of activity is 1). To Organize MBKM.  It Meant give the right students to learning outside the campus. So that students can feel the real conditions in the field which is expected to increase student competitiveness 2),Increase IKU UNAND 2. 3). To answer partner problems related to marketing and management aspects in recording financial reports. The training was carried out in the BumNag hall at pakandangan Emas Pariaman. The training event was attended by employees from Bumnag Padangangan as well as regional officials. Training on implementation methods with a material presentation system followed by questions and answers and bringing in products needed by Bumnag Pakandangan, including galo-galo colonies. As a result of this training, BUMNAG employees learned about the importance of marketing strategies and the existence of applications that can be used easily and safely. The hope is that Bumnag Pakandangan can manage its business lines better and more standardized.Keywords: Marketing Strategy, Local Products, Competitiveness, Digital-Based Financial Reporting
Fostering Work Readiness in Gen Z through Quintuple Helix, 4P's Creativity Daud, Ilzar; Rahmayani, Melia Wida; Nugraha, Syahrul; Suryathi, Wayan; Hidayat, Danny
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.17

Abstract

This study aims to explore gender differences in creativity exploration and work readiness among Generation Z employees in the workplace. It integrates the Quintuple Helix model with the 4P's creativity model to comprehensively understand how gender dynamics influence individuals' creative potential and readiness to thrive professionally. The study employed a quantitative approach, distributing questionnaires to 501 students with entrepreneurial experience. Path analysis with Partial Least Square (PLS) was used to analyze the data, including factors like factor loading, construct reliability, Average Variance Extracted (AVE), and discriminant validity. Structural equation modelling assessed direct, indirect, and overall effects. The results indicate that integrating the Quintuple Helix and 4P's creativity models positively impacts creativity exploration and work readiness. Gender dynamics influence individuals' self-perceptions, participation in creative processes, creative outcomes, and access to opportunities. Addressing gender biases and promoting inclusivity in skill development, collaborative processes, product design, leadership, and supportive policies can enhance work readiness for individuals of all genders. The study suggests that organizations and policymakers should proactively challenge gender stereotypes and biases, foster an inclusive culture, provide equal skill development opportunities, promote collaboration, challenge product biases, encourage gender diversity in leadership, and implement supportive policies. These actions can create a more equitable and innovative work environment that harnesses the full creative potential of the workforce and enhances overall work readiness.
Community Service to Develop Businesses in the 'Tuah Negri' Enterprise to Enhance National Competitiveness in Collaboration with the Ministry of Cooperatives and SMEs Hidayat, Danny
Andalasian International Journal of Social and Entrepreneurial Development Vol. 3 No. 01 (2023): Andalasian International Journal of Social and Entrepreneurial Development
Publisher : Institute of Research And Community Service, Andalas University / LPPM Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/aijsed.3.01.21-25.2023

Abstract

The community service project at "Tuah Negri" aims to enhance national competitiveness through collaboration with the Ministry of Cooperatives and SMEs. It focuses on improving operational efficiency, expanding markets, and adopting technology. The project designs strategies to enhance the well-being of small and medium-sized enterprises at the local level through needs identification, training programs, and coaching. We integrate technology, strengthen operational management, and enhance marketing. The evaluation indicates positive achievements, yet challenges in financial management and optimization of financial structure require further attention. Collaboration with the Ministry of Cooperatives and SMEs brings strategic benefits, and monitoring provides a foundation for continuous adjustment and learning. In conclusion, this project contributes to the development of local businesses and establishes a foundation for sustainable strategy development. These challenges become the focal point for future considerations, with additional efforts in understanding and improving financial management. The project establishes a strong basis for closer partnerships and plans for disseminating results and best practices through seminars and workshops. With these measures, the project is expected to deliver a sustainable positive impact and inspire similar initiatives in various regions
PENDAMPINGAN LEGALITAS USAHA PADA BUMNAG PAKANDANGAN EMAS NAGARI PAKANDANGAN KABUPATEN PADANG PARIAMAN DALAM UPAYA PENINGKATAN JANGKAUAN PEMASARAN PRODUK Refdi, Cesar Welya; Fiana, Risa Meutia; Zulfitri, Amelia; Rasdiana, Felga Zulfia; Rizkyanto, Ridwan; Hidayat, Danny
LOGISTA - Jurnal Ilmiah Pengabdian kepada Masyarakat Vol 8 No 2 (2024)
Publisher : Department of Agricultural Product Technology, Faculty of Agricultural Technology, Universitas Andalas Kampus Limau Manis - Padang, Sumatera Barat Indonesia-25163

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/logista.8.2.1-9.2024

Abstract

ABSTRAK BUMNag Pakandangan Emas yang memiliki beberapa unit usaha dan kemitraan dengan UMKM, memiliki potensi besar yang dapat meningkatkan perekonomian lokal dan pendapatan asli desa. Potensi tersebut dapat berkembang jika kegiatan usaha dapat dipasarkan dalam lingkup yang lebih besar. Namun yang menjadi kendala ialah BumNag Pakandangan Emas terhambat untuk memasarkan kegiatan usahanya karena belum memiliki legalitas formal seperti izin usaha dan sertifikasi produk yang menjadi syarat untuk dapat menembus pasar nasional maupun internasional. Kegiatan pengabdian ini bertujuan yaitu: perlindungan hukum bagi BumNag Pakandangan Emas, peningkatan jangkauan pemasaran, Peningkatan kepercayaan konsumen, optimalisasi potensi ekonomi lokal. Kegiatan pengabdian dilaksanakan dalam bentuk sosialisasi dan penyuluhan, pendirian tim pendampingan legalitas, pelatihan dan workshop, bantuan pengurusan izin, pembuatan platform digital, dan promosi produk. Hasil dari kegiatan ini adalah telah dihasilkannya Sertifikat Badan Hukum BUMNag melalui portal BUMDesa, terbit Sebanyak 9 Sertifikat Nomor Induk Berusaha (NIB) dan terbit sebanyak 1 buah Sertifikat Produksi Pangan Industri Rumah Tangga (SPP-PIRT) pada UMKM Binaan BUMNag Pakandangan Emas, dan dihasilkan platform digital aplikatif dalam bentuk Online Business CARDS BUMNag Pakandangan Emas. Berdasarkan hasil kegiatan dapat disimpulkan bahwa BumNag Pakandangan Emas dalammenjalankan kegiatan usahanya wajib memiliki legalitas formal seperti izin usaha dan sertifikasi produk pada unit usahanya. Pelaksanaan sosialisasi dan penyuluhan, pendampingan pengurusan legalitas, pelatihan dan workshop pengurusan izin usaha dapat dilakukan untuk mengakselirasi diperolehnya Sertifikar Badan Hukum BUMNag sebagai legalitas usaha utama BUMNag Pakandangan Emas, NIB dan sertifikat izin edar bagi usaha binaan. Selain itu, pembuatan online business card untuk BUMNag dapat menjadi pilihan sebagai platform promosi dan kemudahan dalam pemasaran. ABSTRACT BumNag Pakandangan Emas has several business units and partnerships with MSMEs and has enormous potential to improve the local economy and the village's original income. This potential can develop if business activities can be marketed on a larger scale. However, the obstacle is that BumNag Pakandangan Emas is hampered in marketing its business activities because it does not yet have formal legality, such as business permits and product certifications required to penetrate national and international markets. This community service activity aimed to provide legal protection for BumNag Pakandangan Emas, increase marketing reach and consumer confidence, and optimize local economic potential. Community service activities are carried out through socialization and counseling, establishment of a legal assistance team, training and workshops, assistance in managing permits, creating a digital platform, and product promotion. The results of this activity are the issuance of BUMNag Legal Entity Certificates through the BUMDesa portal, the issuance of 9 Business Identification Number Certificates (NIB), the issuance of Household Industry Food Production Certificate (SPP-PIRT) for BUMNag Pakandangan Emas Fostered MSMEs, and the creation of an application digital platform in the form of Online Business CARDS BUMNag Pakandangan Emas. Based on the activity results, it can be concluded that BumNag Pakandangan Emas, to improve its business activities, is required to have formal legality, such as business licenses and product certifications, in its business units. Implementation of socialization and counseling, assistance in processing legality, training and workshops on processing business permits can be carried out to accelerate the obtaining of BUMNag Legal Entity Certificates as the primary business legality of BUMNag Pakandangan Emas, NIB and distribution permit certificates for fostered businesses. In addition, creating online business cards for BUMNag can be an option as a promotional platform and a convenient marketing tool.
Analysis Of The Influence Of Brand Awareness, Brand Associations, And Lifestyle On Purchase Decision Process iPhone (Consumer Survey in Padang City) Aswin, Ullya Rahmi; Hidayat, Danny; Gustina, Leni
Jurnal Manajemen Stratejik dan Simulasi Bisnis Vol. 4 No. 1 (2023): Jurnal Manajemen Stratejik dan Simulasi Bisnis
Publisher : Fakultas Ekonomi Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/mssb.4.1.33-40.2023

Abstract

This study aims to determine the influence of Brand Awareness, Brand Association, and Lifestyle in the iPhone Purchase Decision Process in Padang City. The data analysis method used is Validity Test, Reliability Test, Multiple Regression Analysis, Hypothesis Test consists of Partial Test (t Statistical Test), Simultaneous Test (F Statistical Test), and Determination Coefficient Test (R2). The work was carried out using SPSS 17. The data used are primary data and secondary data. This study used a sample of 100 research respondents. The results of this study indicate that data analysis using the multiple linear regression analysis method shows that Brand Association and Lifestyle have a positive and significant effect on consumers' decision to buy an iPhone, while Brand Awareness has a positive but not significant effect on the consumer's decision process in buying an iPhone. Based on the t-test that the three most dominant variables influencing the decision process to purchase the hijab are Lifestyle (X3) with a t value of 0.532. Adjusted analysis of the coefficient of determination obtained an R2 value of 39.7%, which means that the dependent variable, namely the purchase decision process, can be explained by the independent variables, namely Brand Awareness, Brand Association and Lifestyle and the remaining 60.3% is not influenced by other variables. included in this research.
Co-Authors Aswin, Ullya Rahmi Cesar Welya Refdi Daud, Ilzar Elvira Luthan Felga Zulfia Rasdiana gustina, leni Melia Wida Rahmayani Nugraha, Syahrul Oktavia, Fitriyeni Rahmadoni, Jefril Risa Meutia Fiana Rizkyanto, Ridwan Silmi Silmi Suryathi, Wayan Zulfitri, Amelia