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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Riset Bisnis dan Manajemen Jurnal Bisnis dan Kewirausahaan Dharma: Jurnal Pengabdian Masyarakat Escalate : Economics and Business Journal
Suryathi, Wayan
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Evaluasi Penerapan Reward dan Punishment Bagi Nasabah Kredit Pada LPD Kesiman Anindyanari, Ni Luh Putu Ayu; Suryathi, Wayan; Sukarta, I Wayan
Jurnal Bisnis dan Kewirausahaan Vol. 19 No. 3 (2023): JBK-Jurnal Bisnis dan Kewirausahaan
Publisher : Unit Publikasi Ilmiah, P3M, Politeknik Negeri Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31940/jbk.v19i3.196-205

Abstract

The growing LPD Kesiman faces various problems, especially the risk of non-performing loans. Efforts made to improve the smoothness of credit payments are by providing rewards and punishments for credit customers. This research was conducted to determine the application of reward and punishment for credit customers and the implications for LPD Kesiman. This research is a descriptive research with a qualitative approach, collecting data by observation, interviews, and documentation. The informants in this study were LPD Kesiman credit employees. The results showed that the implementation of reward and punishment for credit customers at the LPD Kesiman had gone well, rewards were given in the form of ease in managing credit, priority was given to credit, service and faster credit disbursement. Provision of punishment in the form of warning letters up to three times, summons to the LPD Kesiman office regarding bad credit constraints, as well as withdrawing credit collateral to be sold/auctioned to cover the amount of bad customer debt. The application of reward and punishment provides two types of implications for the Kesiman LPD, namely: the impact on credit development and the impact on the level of discipline of customers/debtors at the LPD Kesiman.
Revitalizing Marketing Strategies Through the Use of Artificial Intelligence: Analysis of the Effect of Personalization, Market Data Analysis, and Campaign Automation on Sales Conversions Suryathi, Wayan; Wayan Rena Mariani, Ni
Escalate : Economics and Business Journal Vol. 1 No. 02: Driving Change and Innovation in the Digital Age
Publisher : Takaza Innovatix Labs Ltd.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61536/escalate.v1i02.25

Abstract

This article examines how artificial intelligence (AI) is used in marketing at PT. Tirta Investama. It uses multiple linear regression analyses to study the impact of three key strategies on sales conversion. These strategies are: "Marketing Personalization with AI Technology (X1)," "AI-Based Market Data Analysis (X2)," and "Marketing Campaign Automation (X3)." The results indicate positive effects from each strategy on sales conversion. The strong F-square value (78.21) demonstrates the statistical significance of the model, highlighting the combined impact of these strategies. Additionally, the high R-square value (0.68) suggests that these strategies explain 68% of the variability in sales conversion. Overall, the study underscores the importance of AI-based marketing strategies at PT. Tirta Investama, providing valuable insights for decision-making and enhancing understanding of modern marketing dynamics.
THE MARKETING EFFECTIVENESS IN START-UP BUSINESS: A SYSTEMATIC LITERATURE REVIEW FROM 1973-2023 Hodijah, Cucu; Hendrayani, Eka; Tarigan , Miska; Suprianto, Ghalib; Suryathi, Wayan
Jurnal Riset Bisnis dan Manajemen Vol. 17 No. 2 (2024): August Edition
Publisher : Faculty of Economic and Business, University of Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jrbm.v17i2.13865

Abstract

In today's rapidly evolving business environment, understanding dynamic marketing effectiveness is essential for startups. This study explores how flexible marketing strategies can adapt to technological advancements, shifting consumer behaviors, and global market changes. A systematic literature review of 740 scholarly articles identified 35 relevant studies. These articles address various facets of marketing effectiveness, including technology integration, strategic learning, social media use, and internationalization. The findings provide startups with practical guidance on enhancing marketing effectiveness by adopting innovative technologies and aligning with market trends. This study serves as a valuable resource for entrepreneurs and marketers, offering actionable insights into successful marketing strategies in a dynamic business landscape.
Fostering Work Readiness in Gen Z through Quintuple Helix, 4P's Creativity Daud, Ilzar; Rahmayani, Melia Wida; Nugraha, Syahrul; Suryathi, Wayan; Hidayat, Danny
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.17

Abstract

This study aims to explore gender differences in creativity exploration and work readiness among Generation Z employees in the workplace. It integrates the Quintuple Helix model with the 4P's creativity model to comprehensively understand how gender dynamics influence individuals' creative potential and readiness to thrive professionally. The study employed a quantitative approach, distributing questionnaires to 501 students with entrepreneurial experience. Path analysis with Partial Least Square (PLS) was used to analyze the data, including factors like factor loading, construct reliability, Average Variance Extracted (AVE), and discriminant validity. Structural equation modelling assessed direct, indirect, and overall effects. The results indicate that integrating the Quintuple Helix and 4P's creativity models positively impacts creativity exploration and work readiness. Gender dynamics influence individuals' self-perceptions, participation in creative processes, creative outcomes, and access to opportunities. Addressing gender biases and promoting inclusivity in skill development, collaborative processes, product design, leadership, and supportive policies can enhance work readiness for individuals of all genders. The study suggests that organizations and policymakers should proactively challenge gender stereotypes and biases, foster an inclusive culture, provide equal skill development opportunities, promote collaboration, challenge product biases, encourage gender diversity in leadership, and implement supportive policies. These actions can create a more equitable and innovative work environment that harnesses the full creative potential of the workforce and enhances overall work readiness.
PEMBERDAYAAN BUMDES DAN PELATIHAN KETRAMPILAN USAHA DIDESA SIDAKARYA DENPASAR BALI Suryathi, Wayan; Suamba, IB. Putu; Adiningrat, Gede Pradiva
Dharma: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2020): November
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v1i2.4056

Abstract

BUMDes of Sidakarya Village has a srtrategic role to help public society, however it enquare an empowerment because it the effort of management new years old, as well the community need intensif of training. The aim of community dedication are getting empowerment of BUMDes and give the effort skill training for people in Sidakarya Village. The acitivity of community dedication areTraditional cooking training, Business Ethic and digital communication. Partner targeting of this program are BUMDes, Karang Taruna and PKK of Sidakarya Vallage. The methode of this activity are training, focus group discussion, deept interview and questionare. The result and external target from the dedication are the empowerment of BUMDes has been reached and the skill of effort training has been action. And obtained the value evaluation s very good
Co-Authors Anindyanari, Ni Luh Putu Ayu Cucu Hodijah Daud, Ilzar Gede Pradiva Adiningrat, Gede Pradiva Hendrayani, Eka Hidayat, Danny I Wayan Sukarta Melia Wida Rahmayani Nugraha, Syahrul Suamba, IB. Putu Suprianto, Ghalib Tarigan, Miska Irani Wayan Rena Mariani, Ni