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IMPLEMENTASI PEMASARAN DIGITAL PADA UMKM SWK TAMAN BUNGKUL: Implementation Of Digital Marketing In Msmes SWK Taman Bungkul Setia Iswara, Ulfah; Suwitho; Palupi, Dian; Setyabudi, Teguh Gunawan
JAMAS : Jurnal Abdi Masyarakat Vol. 1 No. 3 (2023)
Publisher : Forind Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62085/jms.v1i3.61

Abstract

Potensi ekonomi masyarakat Kecamatan Wonokromo Kota Surabaya khususnya di bidang kuliner harus terus digali untuk mencapai pertumbuhan ekonomi yang optimal. Upaya peningkatan perekomian masyarakat dilakukan dengan fokus pada usaha-usaha ekonomi kreatif yang terus berkembang. Tujuan dari program ini adalah untuk memberikan pendampingan implementasi pemasaran digital baik melalui aplikasi e-commerce terkini untuk memperkenalkan produk kepada konsumen sekaligus meningkatkan omzet penjualan. Mitra usaha yakni para pelaku UMKM yang terdiri dari pengusaha makanan di Sentra Wisata Kuliner Taman Bungkul yang terus berinovasi dalam memasarkan produk secara digital. SWK Taman Bungkul berlokasi di area Taman Bungkul yang terkenal sebagai ikon Kota Surabaya. Kegiatan implementasi pemasaran digital dilakukan melalui tahapan survey mitra, pelatihan dan pendampingan, serta monitoring dan evaluasi bagi UMKM di SWK Taman Bungkul Kecamatan Wonokromo Kota Surabaya. Tahapan yang dilalui atas implementasi pemasaran digital pada UMKM berguna untuk memperluas cakupan penjualan dan keberlangsungan usaha di tengah tantangan persaingan dan lesunya perekonomian saat ini.
PENINGKATAN PENGETAHUAN BISNIS BAGI PELAKU UMKM KECAMATAN GENTENG KOTA SURABAYA Iswara, Ulfah Setia; Suwitho, Suwitho; Palupi, Dian; Setyabudi, Teguh Gunawan
ABDI MAKARTI Vol 3, No 1 (2024): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52353/abdimakarti.v3i1.581

Abstract

Genteng District, as an icon of the city of Surabaya, has a lot of economic potential for the community, especially in the culinary and handucraft sectors, which must continue to be explored to achieve optimal economic growth. Efforts to improve the community's economy are carried out by focusing on creative economic businesses that continue to develop. The aim of this service program is to provide digital marketing training and assistance in business ethics and bookkeeping which aims to support business development. Business partners, namely MSMEs in Genteng District who operate in the culinary and handicraft sectors, continue to innovate in marketing products digitally. MSME participants have generally been involved in their business for a long time, but some have not kept financial records. This activity was carried out through partner survey stages, digital marketing training and mentoring, business ethics and bookkeeping for MSMEs in Genteng District, and evaluation of digital marketing implementation to expand sales coverage and business continuity amidst the challenges of increasingly competitive competition. MSME players are aware of the importance of online marketing applications, business ethics and business financial records.
The Hidden Forces Behind Employee Citizenship Behavior: Kekuatan Tersembunyi di Balik Perilaku Kewarganegaraan Karyawan Palupi, Dian; Setyabudi, Teguh Gunawan; Tegowati
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 2 (2024): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i2.1918

Abstract

This study aims to investigate the direct and indirect effects of perceived organizational support on work engagement and organizational citizenship behavior (OCB). A sample of 60 employees from a clinical laboratory in East Java was examined using a quantitative approach with probability sampling. Data was collected through online questionnaires and analyzed using SmartPLS 3.0 software. The findings reveal that 1) perceived organizational support significantly influences work engagement, 2) work engagement has a significant positive impact on OCB, and 3) perceived organizational support directly affects OCB. Additionally, work engagement mediates the relationship between perceived organizational support and OCB. These results highlight the importance of fostering organizational support to enhance work engagement and citizenship behavior, providing practical insights for improving employee commitment and performance.
THE INFLUENCE OF PROFITABILITY AND LEVERAGE ON CORPORATE SOCIAL RESPONSIBILITY Iswara, Ulfah Setia; Widyawati, Dini; Setyabudi, Teguh Gunawan; ., Susanti
Journal of Accounting and Financial Issue (JAFIS) Vol 4 No 2 (2023): Journal of Accounting and Financial Issue (JAFIS)
Publisher : Program Studi Akuntansi Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/jafis.v4i2.2965

Abstract

This research aims to empirically test and analyze the influence of profitability and leverage on corporate social responsibility. This research includes quantitative research. The research sample was 97 mining companies listed on the Indonesia Stock Exchange in the period 2018 to 2022. The sampling technique used purposive sampling. Profitability is measured using Return on Assets (ROA), leverage is measured using the Debt to Equity Ratio (DER), and corporate social responsibility is measured using the corporate social responsibility disclosure index (CSRDI). The data used is company annual financial report data. The data analysis technique was carried out using multiple linear regression analysis and data processing via SPSS. The research results show that profitability has a significant positive effect on the company's corporate social responsibility. Leverage has also been proven to influence a company's corporate social responsibility. Companies that are able to generate profits (profits) and manage debt well will have an impact on the corporate social responsibility of mining companies listed on the Indonesia Stock Exchange.
Pelatihan Foto Produk dan Penyusunan Laporan Keuangan bagi UMKM Kecamatan Genteng Kota Surabaya Palupi, Dian; Suwitho, Suwitho; Teguh Gunawan Setyabudi; Ulfah Setia Iswara
PEKAT: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2024): Oktober
Publisher : Puslitbang Sinergis Asa Professional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37148/pekat.v3i2.55

Abstract

Kecamatan Genteng sebagai ikon kota Surabaya memiliki banyak sekali potensi ekonomi masyarakat khusunya di bidang kuliner dan handycraft yang harus terus digali untuk mencapai pertumbuhan ekonomi yang optimal. Tujuan dari program pengabdian ini adalah untuk memberikan pelatihan dan pendampingan pemasaran digital dan penyusunan laporan keuangan berdasarkan Standar Akuntansi Keuangan Entitas Mikro Kecil Mennegah (SAK EMKM) untuk mendukung pengembangan usaha. Sasaran mitra usaha yakni para pelaku UMKM di Kecamatan Genteng yang bergerak dibidang kuliner dan handicraft terus berinovasi dalam memasarkan produk secara digital. Peserta UMKM pada umumnya telah lama berkecimpung dalam usahanya namun sebagian ada yang belum melakukan pelaporan keuangan. Kegiatan ini dilakukan melalui tahapan survey mitra, pelatihan dan pendampingan foto produk untuk meningkatkan penjualan dan pelaporan keuangan berdasarkan SAK EMKM bagi UMKM di Kecamatan Genteng, dan evaluasi atas implementasi pemasaran digital untuk memperluas cakupan penjualan dan keberlangsungan usaha di tengah tantangan persaingan yang semakin kompetitif. Hasil dari kegiatan ini, peserta UMKM memiliki kemampuan untuk melakukan foto produk dan melakukan pembukuan keuangan. Para pelaku UMKM menyadari pentingnya aplikasi pemasaran melalui online, serta serta pencatatan keuangan usaha.  
PENGARUH CORPORATE GOVERNANCE TERHADAP MANAJEMEN LABA PADA PERUSAHAAN PERTAMBANGAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Gunawan Setyabudi, Teguh
Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan Vol. 1 No. 3 (2024): Maret
Publisher : Yayasan Nuraini Ibrahim Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59407/jakpt.v1i3.371

Abstract

This research aims to examine the influence of managerial ownership, institutional ownership, composition of the independent board of commissioners, audit committee and audit quality on earnings management of mining companies listed on the Indonesian Stock Exchange in 2017-2021. Type of quantitative research. The data source is in the form of company financial reports obtained from the website. The data analysis technique uses multiple linear regression analysis. The research results show that institutional ownership and audit committees have no effect on earnings management, while managerial ownership, independent board of commissioners and audit quality have no effect on company earnings management.
TRAINING ON PREPARATION FINANCIAL STATEMENTS BASED ON SAK EMKM FOR MSMEs IN GENTENG DISTRICT SURABAYA: PELATIHAN PENYUSUNAN LAPORAN KEUANGAN BERBASIS SAK EMKM PADA UMKM KECAMATAN GENTENG SURABAYA Setyabudi, Teguh Gunawan; Suwitho, Suwitho; Palupi, Dian; Iswara, Ulfah Setia
Darmabakti Cendekia: Journal of Community Service and Engagements Vol. 7 No. 1 (2025): JUNE 2025
Publisher : Faculty of Vocational Studies, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/dc.V7.I1.2025.37-41

Abstract

Background: Genteng District, located in the center of Surabaya, is home to many micro, small, and medium enterprises (MSMEs) that hold significant potential for community-based economic growth. However, many of these MSMEs lack formal financial reports, which are essential for evaluating business performance. To support their development, financial literacy-particularly in the preparation of financial statements-is critically needed. Objective: This community service initiative aimed to provide training on financial report preparation for MSMEs in Genteng District. Method: The program consisted of several stages: identifying the needs of the MSME partners, conducting socialization and training sessions, and carrying out monitoring and evaluation activities. The program involved 35 MSMEs operating in the culinary and handicraft sectors. Results: The training involved practical guidance, including examples of financial reports and transaction identification for each business. Participants learned how to post transactions into journals and ledgers, leading to the preparation of financial statements in accordance with Financial Accounting Standards (SAK). The training significantly enhanced participants' skills in preparing financial reports. Conclusion: MSMEs have become more aware of the importance of financial report preparation as a tool for evaluating business performance.
PENGARUH PROFITABILITAS DAN LEVERAGE TERHADAP NILAI PERUSAHAAN Teguh Gunawan Setyabudi; Susanti; Dini Widyawati; Ulfah Setia Iswara
Jurnal Akuntansi Dan Manajemen Vol 36 No 2 (2025): JAM Vol 36 No 2 Agustus 2025
Publisher : LPPM STIE YKPN Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53916/jam.v36i2.159

Abstract

This study aims to empirically test the effect of profitability and leverage on company value. This study is a quantitative study. The study was conducted on manufacturing companies listed on the Indonesia Stock Exchange in 2020-2023. The sample companies were 55 companies. Profitability variables are measured using return on equity (ROE), leverage variables are measured using debt to asset ratio (DAR), and company value variables are measured using price to book value (PBV). Data analysis was carried out using multiple linear regression analysis. The results of the study show that profitability has no effect on company value, while leverage has a negative effect on company value. Companies with high debt will cause the company value to decrease.
PELATIHAN ETIKA BISNIS, MANAJEMEN PEMASARAN DAN PEMBUKUAN SEDERHANA BAGI UMKM DI SWK TAMAN BUNGKUL Suwitho, Suwitho; Dian Palupi, Dian Palupi; Iswara, Ulfah Setia; Setyabudi, Teguh Gunawan
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 3 No 1 (2023): Januari
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24034/kreanova.v3i1.5419

Abstract

Kecamatan Wonokromo memiliki banyak sekali potensi ekonomi masyarakat khusunya dibidang kuliner yang harus terus digali untuk mencapai pertumbuhan ekonomi yang optimal. Upaya peningkatan perekomian masyarakat dilakukan dengan fokus pada usaha-usaha ekonomi kreatif yang terus berkembang. Pelaksanaan program pengabdian ini memiliki tujuan adalah untuk memberikan pelatihan serta pendampingan etika bisnis, manajemen pemasaran digital dan pembukuan sederhana untuk mendukung pelaporan keuangan usaha. Objek kegiatan pengabdian adalah para pelaku UMKM yang terdiri dari pengusaha makanan di Sentra Wisata Kuliner Taman Bungkul yang terus berinovasi dalam memasarkan produk baik secara konvensional maupun secara digital. Pemasaran digital melalui e-commerce (gojek, grab, dan shopee). Beberapa tahapan kegiatan implementasi pemasaran yakni survei lokasi Sentra Wisata Kuliner Taman Bungkul di Kecamatan Wonokromo, pelatihan dan pendampingan bagi UMKM di SWK Taman Bungkul Kecamatan Wonokromo, dan monitoring evaluasi atas implementasi manajemen pemasaran guna memperluas cakupan penjualan dan adanya jaminan keberlangsungan usaha di tengah tantangan persaingan dan semakin menggeliatnya perekonomian saat ini.
PENGARUH PROFITABILITAS, LEVERAGE, DAN KEPEMILIKAN INSTITUSIONAL TERHADAP NILAI PERUSAHAAN DENGAN KEBIJAKAN DIVIDEN SEBAGAI VARIABEL INTERVENING Setyabudi, Teguh Gunawan
Jurnal Ilmiah Akuntansi dan Keuangan (JIAKu) Vol 1 No 1 (2022): April
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (389.415 KB) | DOI: 10.24034/jiaku.v1i1.4949

Abstract

The existence of competition requires companies to make various efforts to maintain the existence of the company and increase company value. The company value is indicated by the company's stock price. The purpose of this research is to prove empirically the effect of profitability, leverage and institutional ownership on firm value with dividend policy as an intervening variable. The research data is secondary data in the form of financial statement data and annual reports of companies belonging to the manufacturing industry listed on the Indonesia Stock Exchange for the period 2016 to 2018, totaling 138 companies. Data analysis used path analysis. The results showed that profitability, leverage and institutional ownership had a significant effect on dividend policy. The variables of profitability, leverage and dividend policy are proven to have a significant effect on firm value, while institutional ownership has no effect on firm value. The dividend policy variable is able to moderate the effect of profitability on firm value, but it is not able to moderate the effect of leverage and institutional ownership on firm value.