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Analysis of Bumrungsuksa office Management Activities in implementing Sharia Business Management in Thailand Aldira Eka Putri Kaemuddin; Syahrul Amsari
International Conference on Islamic Economic (ICIE) Vol. 5 No. 1 (2026): April
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/icie.v5i1.437

Abstract

This study examines the implementation of Sharia business management within the administrative activities of Bumrungsuksa Islamic Boarding School, located in a predominantly non-Muslim region of Thailand. The research is grounded in the need for effective office management that is simultaneously aligned with Islamic values. The primary objective of this study is to analyze how Sharia principles are applied in managerial processes, including planning, organizing, implementing, and supervising administrative operations. A qualitative descriptive approach was employed, with data collected through observation, interviews, and institutional documentation. The findings reveal that the value of amanah is reflected in the financial management of students’ savings, which are deposited in Sharia-compliant financial institutions to avoid interest-based transactions. Decision-making processes are carried out through regular meetings involving teachers, administrators, and management staff, demonstrating the practice of syura (consultation) in organizational governance. The division of tasks is well-structured, although office administration is still predominantly managed manually, with gradual efforts toward digitalization. Overall, this study indicates that the integration of Sharia-based values in administrative management at Bumrungsuksa has contributed positively to forming an Islamic work culture. Moreover, it holds potential to be developed further as a model for strengthening office management in Islamic educational institutions within minority Muslim contexts.
Analysis Of The Application Of Islamic Business Ethics In The Development Of School Services At Saengsattha School In Thailand Mutiara Azahra; Syahrul Amsari
International Conference on Islamic Economic (ICIE) Vol. 5 No. 1 (2026): April
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/vnb82k95

Abstract

This study aims to examine the application of Islamic business ethics principles in the development of educational services at Saengsattha School, Thailand, which is located in a Muslim minority community. Islamic business ethics is positioned as a normative foundation that is not only relevant in commercial activities but also has a strategic role in the governance of educational institutions. This research was conducted using a qualitative approach through field observation techniques, in-depth interviews, document analysis, and literature study. The research informants consisted of school administrators, educators and staff, as well as parents of students as interested parties. The data analysis process was carried out through a series of stages including data reduction, data presentation, and interactive conclusion drawing. The results of the study show that Saengsattha School has implemented Islamic business ethics values, including the principles of monotheism, justice, trustworthiness, responsibility, and benevolence in the development of administrative, academic, and social services. The implementation of these values has had a positive impact on improving the quality of school services, management accountability, and strengthening public trust. However, a number of obstacles were still found, such as the limited understanding of some educators and parents of students regarding the concept of Islamic business ethics, as well as the influence of non-Muslim social and cultural environments. In general, the application of Islamic business ethics is considered effective in supporting the development of school services while maintaining the existence of Islamic values at Saengsattha School. This study is expected to contribute as a conceptual and practical foundation for the development of Islamic ethics-based educational services, especially in areas with a Muslim minority population.
Optimizing Facebook-Based Digital Marketing Strategies at Tadika Al Fikh Orchard Parklands, Malaysia Muhammad Alfharuq Aditya A. Hasibuan; Syahrul Amsari
International Conference on Islamic Economic (ICIE) Vol. 5 No. 2 (2026): Article In Press
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/icie.v5i2.505

Abstract

Analyzes the optimization of Facebook-based digital marketing at Tadika Al-Fikh Orchard Parklands, an Islamic early childhood education institution in Malaysia facing a sharp enrollment decline, from 32 students in 2022 to 13 in 2025. The research problem covers three aspects, namely the management of digital marketing from a human resource perspective, the reasons Facebook Ads has not been utilized, and the effectiveness of Facebook in attracting parental interest and trust. This study uses a qualitative method with a descriptive approach. Data were collected from six purposively selected informants, an account manager, two teachers, and three parents, through semi structured interviews, participant observation of the institution's Facebook account, and documentation. Data were analyzed using the interactive model of Miles, Huberman, and Saldana, covering data condensation, data display, and conclusion drawing. The findings show that Facebook management is handled by a single person for all branches, which limits content consistency. Facebook Ads has not been utilized due to budget constraints, limited technical competence, and the fact that the account used is a personal profile rather than an official Facebook Page, which structurally cannot activate paid advertising features. Facebook marketing is found to be effective in building initial awareness among parents but has not yet been effective in converting that awareness into enrollment decisions. The study concludes that migrating to an official Facebook Page, strengthening human resource capacity, and allocating a dedicated advertising budget are essential steps to optimize the institution's digital marketing strategy.
WAKAF UANG: MEMBANGUN WARGA MUHAMMADIYAH MEDAN DELI MELALUI KAMPANYE SOSIAL LITERASI KEUANGAN Sarwo Edi; Syahrul Amsari; Isra Hayati
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 1 (2024): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i1.17872

Abstract

Abstrak: Permasalahan yang ditemukan di Cabang Muhammadiyah Medan Deli yang menjadi mitra, maka unsur Cabang Muhammadiyah Medan Deli dan Tim Pengabdian telah sepakat bahwa prioritas yang perlu segera mendapatkan solusi adalah terkait literasi wakaf untuk kemaslahatan umat. Agar lebih fokus terhadap permasalahan sehingga memudahkan pengambilan tindakan atau kegiatan pengabdian, maka pengurus cabang dan tim pengabdian sepakat perlu ada transfer informasi, penguatan wawasan dan pendampingan ranting oleh tim pengabdian mengenai topik tentang literasi wakaf. Tujuan edukasi literasi wakaf uang untuk meningkatkan pemahaman dan keterampilan masyarakat terkait dengan konsep wakaf uang, prinsip-prinsip keuangan Islam, dan strategi pengelolaan keuangan yang sesuai dengan prinsip wakaf. Mitra dalam pengabdian ini yaitu Pimpinan Cabang dan Ranting Muhammadiyah Medan Deli serta jamah pengajian keseluruhannya berjumlah 25 orang. Metode pelaksanaan yang mengacu kepada analisis situasi program yang disepakati bersama mitra dengan melakukan tiga kali workshop secara bersamaan dalam satu waktu. Sistem evaluasi yang diimplementasikan dalam pengabdian ini dengan uji pengetahuan pra dan pasca kampanye, partisipasi masyarakat, pengukuran perubahan perilaku keuangan, survei kepuasan peserta. Persentase keberhasilan kegiatan pengabdian masyarakat edukasi literasi wakaf uang berdasarkan evaluasi adalah 80%. Persentase ini mencerminkan sejauh mana kegiatan tersebut berhasil meningkatkan pemahaman literasi wakaf uang di antara peserta yang terlibat. Target dan luaran yang diharapkan dari kegiatan pengabdian ini adalah produk dan jasa, yang dapat dirinci yaitu: (1) Produk berupa booklet wakaf; dan (2) Kotak wakaf.Abstract: The problems found at the Muhammadiyah Medan Deli Branch which is a partner, elements of the Muhammadiyah Medan Deli Branch and the Community Service Team have agreed that the priority that needs to be immediately resolved is related to waqf literacy for the benefit of the people. In order to be more focused on problems so as to make it easier to take action or service activities, the branch management and service team agreed that there was a need for information transfer, strengthening insight and mentoring by the service team regarding the topic of waqf literacy. The aim of cash waqf literacy education is to increase people's understanding and skills related to the concept of cash waqf, Islamic financial principles, and financial management strategies that are in accordance with waqf principles. Partners in this service are the Head of the Medan Deli Muhammadiyah Branch and Branch as well as a total of 25 study congregations. The implementation method refers to an analysis of the program situation agreed upon with partners by conducting three workshops simultaneously at one time. The evaluation system implemented in this service includes pre- and post-campaign knowledge tests, community participation, measuring changes in financial behavior, participant satisfaction surveys. The percentage of success of cash waqf literacy education community service activities based on evaluation is 80%. This percentage reflects the extent to which the activity succeeded in increasing understanding of cash waqf literacy among the participants involved. The targets and outputs expected from this service activity are products and services, which can be detailed, namely: (1) Products in the form of waqf books; and (2) Waqf boxes.
PELATIHAN PENGEMBANGAN MANAJEMEN SDM SEBAGAI UPAYA MENINGKATKAN PENGHIMPUNAN ZIS DI LAZISMU BINJAI Syahrul Amsari; Rahmayati Rahmayati; Alfi Amalia
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 3 (2025): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i3.30198

Abstract

Abstrak: Penguatan kapasitas sumber daya manusia (SDM) pada lembaga amil zakat menjadi hal penting dalam upaya peningkatan penghimpunan Zakat, Infak, dan Shodaqoh (ZIS) yang berkontribusi terhadap pemberdayaan ekonomi umat. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan softskill dan hardskill pengelola Lazismu Kota Binjai, khususnya dalam bidang manajemen SDM dan strategi fundraising. Metode pelaksanaan kegiatan mencakup ceramah, diskusi interaktif, workshop, dan simulasi peran. Kegiatan ini melibatkan 30 peserta yang terdiri dari amil, pengurus, dan relawan Lazismu Kota Binjai. Evaluasi kegiatan dilakukan melalui angket pre-test dan post-test yang disebarkan kepada seluruh peserta. Hasil evaluasi menunjukkan peningkatan pemahaman peserta sebesar 85% dalam aspek manajerial fundraising dan 80% dalam pencatatan serta pelaporan keuangan ZIS. Pelatihan ini terbukti efektif dalam mendukung profesionalisasi pengelolaan ZIS di tingkat lokal.Abstract: Strengthening the capacity of human resources (HR) in zakat collection institutions is important in efforts to increase the collection of Zakat, Infak, and Shodaqoh (ZIS) which contributes to the empowerment of the people's economy. This Community Service (PKM) activity aims to improve the soft skills and hard skills of Lazismu Binjai City managers, especially in the fields of HR management and fundraising strategies. The method of implementing the activity includes lectures, interactive discussions, workshops, and role simulations. This activity involved 30 participants consisting of amil, administrators, and volunteers of Lazismu Binjai City. The evaluation of the activity was carried out through pre-test and post-test questionnaires distributed to all participants. The evaluation results showed an increase in participants' understanding by 85% in the managerial aspects of fundraising and 80% in recording and reporting ZIS finances. This training has proven effective in supporting the professionalization of ZIS management at the local level.