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All Journal Jurnal Nasional Pariwisata Jurnal Socius: Journal of Sociology Research and Education Edutourism : Journal Of Tourism Reseach Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Jurnal Abdimas Pariwisata Unram Journal of Community Service (UJCS) Toba: Journal of Tourism, Hospitality, and Destination Warta Pariwisata Journal of Event, Travel and Tour Management Jurnal Pengabdian Sosial
Asy'ari, Rifqi
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : Unram Journal of Community Service (UJCS)

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Implementation of Sustainable Geotourism in Teuweul Honeybee Farming MSMEs in Margawindu Sumedang District Novarlia, Irena; Asy'ari, Rifqi; Arif, Dally Nur; Putra, Gilang Pratama
Unram Journal of Community Service Vol. 6 No. 4 (2025): December: In Progress
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1223

Abstract

Margawindu Village in Sumedang Regency possesses considerable geotourism potential along with a locally cultivated honeybee product known as Teuweul honey. However, this potential has not yet been optimally integrated into the development of sustainable educational tourism. This community service program aims to implement sustainable geotourism by empowering local MSMEs engaged in Teuweul honey beekeeping through a participatory and community-based tourism approach. The method involved field observations, focus group discussions, thematic training, mentoring, and participatory evaluation followed by strategic recommendations. The results indicated a significant increase in community capacity in terms of environmental conservation and tourism interpretation, the rebranding of Teuweul honey with strong local identity, and the development of an educational tour package titled “From Hive to Nature” that combines ecological, economic, and educational values. Despite existing challenges such as infrastructure limitations and the need for digital marketing skills, the program successfully laid the foundation for an inclusive and locally driven sustainable geotourism model. Continued cross-sector collaboration and stakeholder engagement are essential to ensure the program’s long-term sustainability.
Co-Authors Abiyad, Shamil Nafsun Afriza, Lia Arif, Dally Nur Aulia, Annisa Awaludin Nugraha Ayu Khrisna Yuliawati Cecep Ucu Rakhman Desmala Sari Evi Novianti Evi Novianti Hadian, Mohammad Sapari Dwi Hutama, Surya Tri Esthi Wira Ibrahim, Airin Rahmanu Indra Safari Irena Novarlia Larasati, Ajeng Ramadhita Mustofa, Asep Nurul Ajiid Nafisa Nandalianadhira Oman Sukirman, Oman Pribadi, Teguh Imam Putra, Gilang Pratama Putra, Rifki Ramanda Reiza D. Dienaputra Reza Permadi Rifki Rahmanda Putra Rusdin Tahir Rusdin Tahir Rusdin Tahir, Rusdin Sariadi, Sarmoko Silalahi, Agnes Tresia Sumarahadi, Suryo Agung Tamrin, Irwan Wulung, Shandra Rama Panji