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Pengembangan Tata Kelola Destinasi Pariwisata Melalui Pendekatan Pemberdayaan Masyarakat di Kampung Wisata Braga Asy'ari, Rifqi; Afriza, Lia; Silalahi, Agnes Tresia
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 1 (2022): February 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (620.917 KB) | DOI: 10.55123/toba.v1i1.78

Abstract

The Bandung City Government has launched creative villages in 30 sub-districts in Bandung City. The tourism development that is in the management of tourist village destinations in Bandung City can be formed as a thematic tourism village with important attributes that integrate the tourism potential that exists in the tourist village. One of them is the Tourism Village which is carried out in development, namely the Braga Tourism Village through a community empowerment approach. Kampung Wisata Braga is the focus of tourism development in the form of community empowerment carried out by the Bandung City Culture and Tourism Office to be steps taken in preparing the management of tourism destinations in Bandung City in 2020 through special allocation funds. This study aims to identify the tourist attractions in the Braga Tourism Village which is integrated in the Braga Village with a community empowerment approach. The method used is a survey method with a qualitative approach through community empowerment techniques. Obstacles that occur from destination management in Bandung City, especially those that occur in Kampung Wisata Braga, from the results of research, namely management, facilities and regulations are obstacles that occur in development. The results of the development of tourism destination governance that can be developed in the Braga Tourism Village by integrating the tourism potential in Braga Village in the form of the main activities that exist, namely traveling around visiting cultural heritage and getting to know history.
Desa Wisata Kemiren: Menemukenali dari Perspektif Indikator Desa Wisata dan Pariwisata Berbasis Masyarakat Silalahi, Agnes Tresia; Asy'ari, Rifqi
TOBA: Journal of Tourism, Hospitality, and Destination Vol. 1 No. 1 (2022): February 2022
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.082 KB) | DOI: 10.55123/toba.v1i1.104

Abstract

This study aims to describe Kemiren Tourism Village through the perspective of tourism village indicators and community-based tourism. This research was conducted in Kemiren Village, Glagah District, Banyuwangi Regency. This research uses qualitative methods with data collection techniques carried out by means of observation, in-depth interviews with informants, and documentation. The results showed that the existence of the Kemiren tourist village which is a form of integration of natural and cultural tourist attractions and the strength of the community to maintain heritage, customs that are still strong and unique is maintained because of the local wisdom of the local community so that Kemiren Village has been designated as a cultural heritage to preserve his solitude. In its management, Kemiren Tourism Village applies the principle of community-based tourism. Supervision or control is carried out by the community led by a traditional leader who is very influential in holding traditions, customs and culture as well as in making decisions. In order to maintain and maintain the existence of Kemiren Village as a Tourism Village, there are several things that may need to be improved, including facilities, regeneration, and the making of written cultural rules.
Analisis Dampak Media Sosial terhadap Minat Wisata Inbound: Studi Kasus Instagram @jaswitatourism di Jawa Barat Ibrahim, Airin Rahmanu; Sukirman, Oman; Asy'ari, Rifqi
JURNAL NASIONAL PARIWISATA Vol 15, No 2 (2025): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jnp.109977

Abstract

The @jaswitatourism account is a digital promotional platform managed by PT Jaswita Jabar (Perseroda), a state-owned enterprise (BUMD) operating in the services and tourism sector. Social media is considered effective in shaping perceptions, destination imagery, and tourist interest. This study employs a quantitative approach using descriptive and correlational methods. Data was collected through a questionnaire distributed to 97 respondents. Since the data was not normally distributed, the Spearman Rank test and Rank-Based Regression were used to test the hypotheses. The results indicate that social media has a significant influence on inbound tourism interest, with a determination coefficient of 65.3%. This means that social media explains more than half of the variation in respondents' tourism interest. Descriptive results also show that most indicators scored high, particularly in content creation and destination image, although there are still weaknesses in content sharing.
Implementation of Sustainable Geotourism in Teuweul Honeybee Farming MSMEs in Margawindu Sumedang District Novarlia, Irena; Asy'ari, Rifqi; Arif, Dally Nur; Putra, Gilang Pratama
Unram Journal of Community Service Vol. 6 No. 4 (2025): December: In Progress
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1223

Abstract

Margawindu Village in Sumedang Regency possesses considerable geotourism potential along with a locally cultivated honeybee product known as Teuweul honey. However, this potential has not yet been optimally integrated into the development of sustainable educational tourism. This community service program aims to implement sustainable geotourism by empowering local MSMEs engaged in Teuweul honey beekeeping through a participatory and community-based tourism approach. The method involved field observations, focus group discussions, thematic training, mentoring, and participatory evaluation followed by strategic recommendations. The results indicated a significant increase in community capacity in terms of environmental conservation and tourism interpretation, the rebranding of Teuweul honey with strong local identity, and the development of an educational tour package titled “From Hive to Nature” that combines ecological, economic, and educational values. Despite existing challenges such as infrastructure limitations and the need for digital marketing skills, the program successfully laid the foundation for an inclusive and locally driven sustainable geotourism model. Continued cross-sector collaboration and stakeholder engagement are essential to ensure the program’s long-term sustainability.