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All Journal Jurnal Nasional Pariwisata Jurnal Socius: Journal of Sociology Research and Education Edutourism : Journal Of Tourism Reseach Jurnal Abdimas Pariwisata Unram Journal of Community Service (UJCS) Toba: Journal of Tourism, Hospitality, and Destination Warta Pariwisata Journal of Event, Travel and Tour Management Jurnal Pengabdian Sosial
Asy'ari, Rifqi
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Analisis Dampak Media Sosial terhadap Minat Wisata Inbound: Studi Kasus Instagram @jaswitatourism di Jawa Barat Ibrahim, Airin Rahmanu; Sukirman, Oman; Asy'ari, Rifqi
JURNAL NASIONAL PARIWISATA Vol 15, No 2 (2025): Jurnal Nasional Pariwisata
Publisher : Pusat Studi Pariwisata Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jnp.109977

Abstract

The @jaswitatourism account is a digital promotional platform managed by PT Jaswita Jabar (Perseroda), a state-owned enterprise (BUMD) operating in the services and tourism sector. Social media is considered effective in shaping perceptions, destination imagery, and tourist interest. This study employs a quantitative approach using descriptive and correlational methods. Data was collected through a questionnaire distributed to 97 respondents. Since the data was not normally distributed, the Spearman Rank test and Rank-Based Regression were used to test the hypotheses. The results indicate that social media has a significant influence on inbound tourism interest, with a determination coefficient of 65.3%. This means that social media explains more than half of the variation in respondents' tourism interest. Descriptive results also show that most indicators scored high, particularly in content creation and destination image, although there are still weaknesses in content sharing.
Implementation of Sustainable Geotourism in Teuweul Honeybee Farming MSMEs in Margawindu Sumedang District Novarlia, Irena; Asy'ari, Rifqi; Arif, Dally Nur; Putra, Gilang Pratama
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1223

Abstract

Margawindu Village in Sumedang Regency possesses considerable geotourism potential along with a locally cultivated honeybee product known as Teuweul honey. However, this potential has not yet been optimally integrated into the development of sustainable educational tourism. This community service program aims to implement sustainable geotourism by empowering local MSMEs engaged in Teuweul honey beekeeping through a participatory and community-based tourism approach. The method involved field observations, focus group discussions, thematic training, mentoring, and participatory evaluation followed by strategic recommendations. The results indicated a significant increase in community capacity in terms of environmental conservation and tourism interpretation, the rebranding of Teuweul honey with strong local identity, and the development of an educational tour package titled “From Hive to Nature” that combines ecological, economic, and educational values. Despite existing challenges such as infrastructure limitations and the need for digital marketing skills, the program successfully laid the foundation for an inclusive and locally driven sustainable geotourism model. Continued cross-sector collaboration and stakeholder engagement are essential to ensure the program’s long-term sustainability.
STRATEGI ADAPTASI PELAKU USAHA DALAM REVITALISASI DESTINASI WISATA SITU GEDE TASIKMALAYA Aulia, Annisa; Asy'ari, Rifqi; Safari, Indra
Warta Pariwisata Vol 23 No 2 (2025):
Publisher : Pusat Perencanaan dan Pengembangan Kepariwisataan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/wpar.2025.23.2.06

Abstract

Revitalisasi Situ Gede Tasikmalaya yang mengalami penundaan berdampak signifikan pada pelaku usaha lokal. Penelitian ini bertujuan mengidentifikasi faktor pendorong dan menganalisis strategi adaptasi mereka. Menggunakan metode kualitatif deskriptif dengan pendekatan fenomenologi, data dikumpulkan melalui wawancara, observasi, dan dokumentasi. Hasil menunjukkan faktor internal (motivasi, loyalitas, modal terbatas) mendorong adaptasi, sementara faktor eksternal (kebijakan pemerintah, infrastruktur, perilaku wisatawan, dan lingkungan sosial) menjadi tantangan. Strategi dominan yang dilakukan adalah strategi aktif (diversifikasi, optimalisasi sumber daya), diikuti strategi pasif (penghematan) dan jaringan non-formal. Adaptasi pelaku usaha bersifat mandiri dan pragmatis karena minimnya dukungan struktural.
Co-Authors Abiyad, Shamil Nafsun Afriza, Lia Arif, Dally Nur Aulia, Annisa Awaludin Nugraha Ayu Khrisna Yuliawati Cecep Ucu Rakhman Desmala Sari Evi Novianti Evi Novianti Hadian, Mohammad Sapari Dwi Hutama, Surya Tri Esthi Wira Ibrahim, Airin Rahmanu Indra Safari Irena Novarlia Larasati, Ajeng Ramadhita Mustofa, Asep Nurul Ajiid Nafisa Nandalianadhira Oman Sukirman, Oman Pribadi, Teguh Imam Putra, Gilang Pratama Putra, Rifki Ramanda Reiza D. Dienaputra Reza Permadi Rifki Rahmanda Putra Rusdin Tahir Rusdin Tahir Rusdin Tahir, Rusdin Sariadi, Sarmoko Silalahi, Agnes Tresia Sumarahadi, Suryo Agung Tamrin, Irwan Wulung, Shandra Rama Panji