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All Journal Jurnal Mirai Management Dinamika Ekonomi - Jurnal Ekonomi dan Bisnis Jurnal Riset Inspirasi Manajemen dan Kewirausahaan Enrichment : Journal of Management JIEB : Jurnal Ilmiah Ekonomi Bisnis International Journal Of Science, Technology & Management (IJSTM) KINDAI : Kumpulan Informasi dan Artikel Ilmiah Manajamen dan Akuntansi JWM (JURNAL WAWASAN MANAJEMEN) Jurnal Pengabdian Pancasila (JPP) Madani: Multidisciplinary Scientific Journal Jurnal Inovasi Bisnis Manajemen dan Akuntansi Hut Publication Business and Management Jurnal Nusa Manajemen
Apriya Santi
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
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The Effect of Marketing Mix on Unplanning Purchases at PT. Alfamart in Banjarmasin Rina Rina; Apriya Santi
Hut Publication Business and Management Vol. 2 No. 2 (2022): Hut Publication Business and Management
Publisher : PT. Hanken Sukses Jaya

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Abstract

This research aims to determine the effect of the marketing mix on unplanned purchase at PT. Alfamart. Explanatory research methods approach with survey techniques, the number of samples in this study were one hundred respondent's who had shopped at least twice in the PT. Alfamart. The results showed that the variable product, price, place, promotion, people, physical evidence, and process have significant effect on unplanned purchases at PT. Alfamart, and the results of the descriptive analysis states that the respondents agreed with the proposed items.
Analysis ff Factors That Influence Consumer Decisions to Change Sim Card (GSM Prepaid Card) Study on ULM and Uniska Students in Banjarmasin Apriya Santi; Rina Rina
Hut Publication Business and Management Vol. 3 No. 1 (2023): Hut Publication Business and Management
Publisher : PT. Hanken Sukses Jaya

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Abstract

The purpose of this study was to examine and analyze the factors that influence the decision to switch brands of prepaid GSM SIM cards. These factors are consumer dissatisfaction, the need for variety, product, product price, product advertising, competitor's brand, sales promotion of competitor's brand product, and product distribution. The data needed, obtained through interviews using a questionnaire. By using purposive sampling method. Hypothesis testing using the Structural Equation Model (SEM) technique with a two-step approach (Two Step Approach to SEM) through the Lisrel 8.54 program. Where the research is here to analyze a product that affects the advertising of competitors' brand products, advertising of competitors' brand products affects the decision to switch brands, the product affects the sales promotion of competitors' brand products, sales promotions of competitors' brand products affect the decision to switch brands, prices affect the sales promotion of products competitor brands, sales promotions of competitors' brand products affect the need for variation, products affect distribution, distribution affects the need for variety, products affect consumer dissatisfaction, consumer dissatisfaction affects the decision to switch brands, consumer dissatisfaction affects the need for variety,and the need to seek variety is also able to develop a new pathway between product prices and consumer dissatisfaction significantly and supports the existing theory.
A Science Mapping Of HR Digital Evolution Abdurrahim Abdurrahim; Apriya Santi; Jumiati Jumiati
Enrichment : Journal of Management Vol. 15 No. 6 (2026): Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v15i6.2449

Abstract

This study aims to systematically map the development and intellectual structure of research on HR Digital Evolution in order to address the problem of conceptual fragmentation and the limited holistic understanding of digital evolution in Human Resource Management (HRM). The study employs a science mapping approach based on a Systematic Literature Review (SLR) using the PRISMA method combined with bibliometric analysis. Data were obtained from the Scopus database, comprising 41 indexed articles published between 2008 and 2025 that are relevant to the topic of HR Digital Evolution. The analysis was conducted to identify publication trends, major thematic clusters, knowledge structures, and the evolutionary dynamics of digital HR research. The findings indicate that research on HR Digital Evolution has increased significantly over the past decade, particularly in the post-pandemic period, with a dominant focus on digital technology integration, HR analytics, artificial intelligence, digital competency development, and their linkages to sustainability and human-centered values. The results also reveal the limited explicit use of classical HRM theories, indicating a theoretical gap in contemporary digital HR literature. The implications of this study are both theoretical and practical, strengthening the position of HR Digital Evolution as an interdisciplinary domain that requires the integration of socio-technical and dynamic capability theories, while also providing strategic guidance for academics and practitioners in designing more focused, sustainable, and evidence-based HR digital transformation agendas.
Pengaruh Ukuran Perusahaan, Profitabilitas dan Likuiditas Terhadap Nilai Perusahaan Pada Perusahaan Sektor Makanan dan Minuman Yang Terdaftar di Bursa Efek Indonesia Tahun 2022-2025 Hanifa Fidina; Apriya Santi; Siti Mardah
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 4 No. 3 (2026): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v4i3.352

Abstract

This study aims to analyze the effect of company size, profitability, and liquidity on firm value in food and beverage sector companies listed on the Indonesia Stock Exchange (IDX) for the period 2022–2025. This study uses a quantitative approach with secondary data in the form of annual financial reports. The population consists of 83 food and beverage companies listed on the IDX. Using purposive sampling, 40 companies were selected with a total of 143 observations after removing outliers. The independent variables were measured using Ln (Total Assets) for firm size, Return on Assets (ROA) for profitability, and Current Ratio (CR) for liquidity, while the dependent variable was measured using Price to Book Value (PBV). Data analysis was conducted using multiple linear regression with SPSS version 27. The results indicate that: (1) Company size has a negative and insignificant effect on company value (2) Profitability has a positive and significant effect on firm value (3) Liquidity has a negative and significant effect on firm value and (4) Simultaneously, company size, profitability, and liquidity have a significant effect.
PENGARUH PROFITABILITAS DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA INDUSTRI MAKANAN DAN MINUMAN DI BEI PERIODE 2023–2025 Nor Aida; Apriya Santi; Netty Nurhayati
KINDAI Vol 22 No 2 (2026): KINDAI
Publisher : JURNAL KINDAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/kindai.v22i2.2649

Abstract

Penelitian ini dilakukan untuk menguji dan menganalisis (1) Pengaruh Profitabilitas terhadap Nilai Perusahaan, (2) Pengaruh Ukuran Perusahaan terhadap Nilai Perusahaan, dan (3) Pengaruh Profitabilitas dan Ukuran Perusahaan secara bersama-sama terhadap Nilai Perusahaan. Pendekatan yang digunakan dalam penelitian ini bersifat kuantitatif asosiatif. Penentuan sampel dilakukan dengan metode purposive sampling, sehingga diperoleh 45 data observasi yang berasal dari 15 perusahaan. Sumber data berupa sekunder yang dikumpulkan melalui situs resmi Bursa Efek Indonesia. Pengolahan data dilakukan dengan bantuan IBM SPSS Statistic versi 25. Berdasarkan hasil pengujian, diperoleh temuan sebagai berikut: (1) Profitabilitas memiliki pengaruh positif dan signifikan terhadap nilai perusahaan, ditunjukkan dengan koefisien regresi 0,078 serta tingkat signifikan 0,000; (2) Ukuran Perusahaan juga berpengaruh positif dan signifikan terhadap nilai perusahaan, dengan koefisien regresi 0,045 dan signifikan 0,001; serta (3) secara simultan, profitabilitas dan ukuran perusahaan terbukti berpengaruh, dengan nilai F 19,073 serta signifikansi 0,000. Adapun nilai Adjusted R Square yang diperoleh 0,451, yang berarti kedua variabel independen tersebut dapat menguraikan 45,1% variasi yang terjadi pada nilai perusahaan, sementara sisanya sebesar 54,9% disebabkan oleh variabel-variabel lain di luar penelitian. Kata Kunci: nilai perusahaan; profitabilitas; ukuran perusahaan
Inflasi dan Nilai Tukar Terhadap Harga Emas di Indonesia Periode 2023-2025 Dita Dwi Pradasari; Apriya Santi; Netty Nurhayati
KINDAI Vol 22 No 2 (2026): KINDAI
Publisher : JURNAL KINDAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35972/kindai.v22i2.2650

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis: (1) Inflasi secara parsial berpengaruh terhadap harga emas di indonesia, (2) Nilai Tukar secara parsial berpengaruh terhadap harga emas di indonesia, (3) Inflasi dan Nilai Tukar secara simultan berpengaruh terhadap harga emas di indonesia. Penelitian ini menggunakan pendekatan kuantitatif. Dengan data sekunder bulanan inflasi, nilai tukar dan harga emas selama periode 2023-2025 dengan jumlah sampel sebanyak 36 observasi. Analisis data yang digunakan adalah analisis linier berganda dan uji hipotesis dilakukan dengan bantuan IBM SPSS Statistics 25. Hasil Penelitian menunjukkan bahwa:(1) Inflasi secara parsial tidak berpengaruh terhadap harga emas , karena dibuktikan dengan nilai t hitung sebesar 0,485 dan nilai signifikansi sebesar 0,631); (2) Nilai Tukar secara parsial berpengaruh positif dan signifikan terhadap harga emas, karena dibuktikan dengan nilai t hitung sebesar 8,853 dan nilai signifikan sebesar 0,000; dan (3) Inflasi dan Nilai Tukar secara simultan berpengaruh terhadap harga emas, karena dibuktikan dengan nilai F hitung sebesar 44,903 dan nilai signifikan sebesar 0,000. Nilai Koefisien Determinasi (R2) sebesar 0,715 yang menunjukkan bahwa kedua variabel inflasi dan nilai tukar mampu menjelaskan 71,5% variasi harga emas, sedangkan sisanya sebesar 28,5% dipengaruhi oleh variabel lain diluar model penelitian. Kata Kunci: inflasi, nilai tukar, harga emas
Co-Authors Abdurrahim Aris Setia Noor Dita Dwi Pradasari Elvina Widya Sari Erni Alfisah Farida Yulianti Fathurrohman Fathurrohman Gynola, Adytya Restya Hanifa Fidina Harnida, Muthia Hidayani, Nur Lisna Husnurrofiq Jumiati Khuzaini Muhammad Fajar Aditya Muhammad Rizalni Netty Nurhayati Netty Nurhayati Nor Aida Nor Annisa Nuril Huda Nuril Huda Pratiwi.A, Nida Purboyo, Purboyo Rina Rina Rina Rina Rina Riris Ambarwati Siswahyudianto Siti Mardah Widianti, Rahmi Zulfikar, Rizka