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All Journal IQTISHODUNA SEIKO : Journal of Management & Business JMK Jurnal Manajemen dan Kewirausahaan Jurnal Ilmiah Wahana Pendidikan Formosa Journal of Science and Technology (FJST) Jurnal Ekonomi, Bisnis dan Manajemen Asian Journal of Management Analytics Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Neraca Manajemen, Akuntansi, dan Ekonomi Commodities, Journal of Economic and Business
Ayuanti, Rafikhein Novia
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Dampak Price, Green Knowledge, dan Electronic Word of Mouth terhadap Purchase Intention Pada Sepeda Listrik di Kediri Fransiska, Chiva; Ayuanti, Rafikhein Novia; Saputra, Beny Mahyudi
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 4 No. 4 (2025): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) - In Press
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v4i4.3772

Abstract

This study aims to analyze the effect of price, green knowledge, and electronic word of mouth (eWOM) on purchase intention toward electric bicycles in Kediri City. A quantitative approach with a causal-comparative design was employed. Data were collected through an online questionnaire involving 112 respondents familiar with electric vehicle concepts, using purposive sampling. The validity and reliability tests confirmed that all research instruments were valid and reliable. Data analysis was performed using multiple linear regression with SPSS version 26. The results reveal that all independent variables have a positive and significant effect on purchase intention, with an R² value of 0.893. Among them, eWOM has the most dominant influence compared to price and green knowledge. These findings indicate that reasonable price perception, adequate environmental knowledge, and positive online reviews simultaneously enhance consumers’ purchase intention for electric bicycles. This study supports the Theory of Planned Behavior in explaining eco-friendly purchasing behavior and provides strategic implications for companies to apply value-based pricing, environmental education campaigns, and effective digital promotion strategies.
The Role of Entrepreneurial Marketing, Digital Marketing Through Product Innovation on SMEs Business Performance Rike Selviasari; Sudarmiatin; Ayuanti, Rafikhein Novia
Jurnal Manajemen Bisnis, Akuntansi dan Keuangan Vol. 3 No. 1 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jambak.v3i1.9245

Abstract

As the Indonesian economy develops, SMEs continue to be an important sector in the commercial landscape. Tofu sector entrepreneurs in Jombang Regency are the subjects of this research. The aim of this research is to examine the influence of digital marketing strategies and entrepreneurship on business performance which is influenced by the suitability of innovative products. The author conducted research using a sample size of 150 SME business actors using quantitative methods with a descriptive approach. According to this research, the impact of digital marketing on business performance is significantly reduced, and the influence of entrepreneurial marketing policies on business performance is significantly reduced through product innovation. Based on research findings, increasing product innovation and digital proficiency
A Systematic Literature Review of Smes Family Business, Digital Innovation, Business Sustainability based on Google Scholar Scientific Mapping Ayuanti, Rafikhein Novia; Hermawan, Agus; Selviasari, Rike
Formosa Journal of Science and Technology Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i4.9082

Abstract

This review aims to conduct a systematic literature review of Small and Medium Enterprises (SMeS) family businesses, digital innovation, and business sustainability. Using Google Scholar scientific mapping. This research aims to analyze a systematic literature review of international scientific articles on the theme of MSME entrepreneurial orientation. This research focuses on the perspective of data search using keywords, research location, research subjects, and research methods used. Using a systematic search method, relevant research articles will be identified and analyzed based on their methodological quality and relevance to the research theme. It is hoped that the findings from this review will make a significant contribution to the understanding of family businesses. Ultimately, the insights gained can be used to develop more effective policies and programs to support the success of family-owned MSMEs, digital innovation, business sustainability.
Digital Transformation: The Role of Creative Economy-Based Marketing in Indonesian FnB Ramen Selviasari, Rike; Hermawan, Agus; Ayuanti, Rafikhein Novia
Formosa Journal of Science and Technology Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjst.v3i4.9083

Abstract

The application of technology, especially the internet, in the world of commerce is a common concern for both the government and society. Marketing is a fundamental problem faced by entrepreneurs. Problems in the marketing sector faced by small entrepreneurs generally focus on three things, namely market and product competition problems, problems with access to market information, and institutional problems supporting MSMEs. The digital transformation of business makes entrepreneurs develop and use innovative technologies and business models to gain competitive advantage, at the same time reviewing the costs incurred, benefits and associated threats. This research method uses a qualitative research approach to content analysis. The results show that the FnB (Ramen Master Indonesia) businesshas a great opportunity to gain competitive advantage by using digital transformation, innovative digital business strategies that are based on advanced IT solutions, and that comply with SDGs No. 9.In order to reach all levels of the population in Indonesia, especially generation Z, the FnB business needs to utilize digital promotions and collaborate with content creator.
Building a Strong Organizational Culture: Development and Implementation of Values in the Islamic University of Kadiri Kurniawati, Endah; Ayuanti, Rafikhein Novia
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 9 No 3 (2024): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v9i3.5858

Abstract

This research explores the creation of organizational culture at Islamic University of Kadiri, focusing on the development and implementation of core values. The background of this study is based on the premise that a strong organizational culture improves the performance and morality of the institution. Objective of research: to know the process of development of organizational values, implementation and their impact on organizational culture at Islamic University of Kadiri. Data sources: primary and secondary data, as well as thematic analysis to generate comprehensive insights into cultural dynamics at Islamic University of Kadiri. Research results show that the university upholds values such as integrity, respect, and collaboration. However, the study also reveals the need for a more structured programme to effectively implant and strengthen these values. The significance of this study lies in its contribution to understanding the mechanisms through which values can be systematically integrated into the culture of educational institutions, which potentially become a blueprint for other universities who want to build a strong and effective organizational culture. It not only improves the ethical dimension of the institution, but also the overall academic and administrative effectiveness.
Analisis Penilaian Tingkat Kesehatan BUMN Berdasarkan Aspek Keuangan pada PT. Waskita Karya TBK Tahun 2017-2021 Permatasari, Geby Novita; Akbar, Taufik; Ayuanti, Rafikhein Novia
Jurnal Ilmiah Wahana Pendidikan Vol 10 No 7 (2024): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11097230

Abstract

PT Waskita Karya Tbk merupakan salah satu BUMN yang memiliki popularitas tinggi, namun perusahaan ini juga tak lepas dari berbagai kasus, mulai dari kasus korupsi proyek fiktif, pandemi Covid-19 dan lain sebagainya. Melihat kondisi tersebut, maka perlu dilakukan analisis pada bagian keuangan untuk mengetahui kondisi kesehatan keuangan PT. Waskita Karya Tbk. Penilaian kesehatan dapat dilakukan dengan menganalisis laporan keuangan, salah satunya adalah analisis rasio. Metode yang digunakan dalam penelitian ini adalah analisis deskriptif kuantitatif sesuai Keputusan Menteri BUMN Nomor: KEP-100/MBU/2002 berdasarkan aspek keuangan dengan menggunakan ROE, ROI, Cash Ratio, Current Ratio, Inventory Turnover, Collection Period, Total Asset Turn Lebih, dan Total Ekuitas terhadap Total Aset. Analisis ini dilakukan selama lima tahun, dimulai dari tahun 2017-2021. Berdasarkan penelitian, PT. Waskita Karya Tbk pada tahun 2017-2021 cenderung mengalami penurunan. Pada tahun 2017 dan 2018 perusahaan berada pada predikat sehat dengan skor akhir 71,07 pada tahun 2017, tahun 2018 sebesar 73,21. Pada tahun 2019 perusahaan memperoleh predikat tidak sehat dengan skor 50,36. Pada tahun 2020 mengalami penurunan dengan memperoleh predikat tidak sehat dengan nilai akhir 25,00. Pada tahun 2021 mengalami peningkatan dengan memperoleh predikat tidak sehat dengan skor 40,71.
Co-Authors Abda'u, Rizqy Aftyansyah, Alan Maulana Agus Hermawan Beny Mahyudi Saputra Endah Kurniawati, Endah Eni Susilowati Faldhamir, Fahmy Bintang Ferdiansa, Bagas Artur Fransiska, Chiva Julianto, Ade Dwi Pamungkas, Septian Yudha Permatasari, Geby Novita Rike Selviasari Satrio Wicaksono Selviasari, Rike Sudarmiatin Taufik Akbar Zulfia Rahmawati