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ANALISIS EFEKTIFITAS MARKETING DIGITAL DAN LAPORAN KEUANGAN DALAM PENINGKATAN PRODUKSI GULA MERAH SIWALAN DI KABUPATEN SUMENEP Pranata, Mohammad Firlie; Rohmaniyah, Rohmaniyah
Aktiva : Jurnal Akuntansi dan Investasi Vol 10, No 2 (2025): AKTIVA
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/aktiva.v10i2.2894

Abstract

Indonesia is entering the era of digitalization, people are starting to trade digitally. The online market is increasingly becoming a great hope for fast profits, switching from conventional stores to online stores is becoming commonplace. This is a challenge for business people to find human resources who are able to operate computers or can carry out online sales or what is called digital marketing. Digital marketing is expected to be able to promote existing products in a business in the digital world with the ability to dominate the digital market. Sumenep is a city that is geographically located at the eastern tip of Madura Island. Sumenep is also a city that produces Siwalan brown sugar. Siwalan brown sugar is an important part of life in Sumenep as a food sweetener and is also long-lasting for storage. In 2023, siwalan brown sugar businesses will begin to become extinct and will almost become extinct due to production materials and human resources becoming less interested in this business. So the researcher will conduct research on digital marketing in increasing siwalan brown sugar production in Sumenep district. The method used in qualitative research is by conducting interviews and observations and processing data to obtain solutions and methods that are suitable for solving these problems, the results of the research With the existence of digital marketing, Siwalan brown sugar business actors need special training and support from the village and government in becoming a sales platform so that the community can sell Siwalan brown sugar more quickly and produce it on a large scale every day. Regarding production material issues, there is a need for growers. new siwalan tree so that it can be passed on to the next generation, and the importance of financial reports in recording is very important to increase consumer confidence and ease of managing finances.
Analisis Penerapan Akuntansi Manajemen untuk Mendukung Pertumbuhan dan Keberlanjutan UMKM Rahman, Fadali; Purwanto, M. Adi; Rahayu, Runik Puji; Fitrianti, Rani Nur; Djaja, Mohammad Herman; Rohmaniyah, Rohmaniyah; Alfian, Nurul; Heryadi, Ahmad Yudi
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.5347

Abstract

This study analyzes the application of management accounting to support the growth and sustainability of MSMEs in the Pamekasan Food Colony. A descriptive qualitative method was used, with data collection through in-depth interviews, participant observation, and document analysis. Findings indicate that the application of management accounting remains limited due to low accounting literacy and unstructured financial record keeping. Management functions such as planning, organizing, directing, and controlling are mostly carried out informally. Government support through training, provision of facilities, and digital mentoring are important factors in strengthening MSME businesses. Other factors supporting sustainability include access to capital, product innovation, compliance with local regulations, and the use of social media for marketing. This study emphasizes the need to improve accounting literacy and digitize recording systems to strengthen the competitiveness of MSMEs in the digital economy era.
PERAN TEKNOLOGI WIFI DALAM MENDUKUNG LAYANAN PENELUSURAN INFORMASI PERPUSTAKAAN UNIVERSITAS INDO GLOBAL MANDIRI PALEMBANG Solehati, Indah; Rohmaniyah, Rohmaniyah
Jurnal Perpustakaan dan Informasi Vol. 7 No. 2 (2025): JAPRI: JURNAL PERPUSTAKAAN DAN INFORMASI
Publisher : UPT Perpustakaan Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This article discusses the role of WiFi technology in supporting information search services at the Indo Global Mandiri University Library Palembang. The purpose of writing this article is to get an overview of the role of WiFi technology implemented at the Indo Global Mandiri University Library Palembang to facilitate users in accessing literature through literature search services. This article was written using a qualitative approach method with data collection techniques through direct observation in the field, interviews with informants who are librarians of the Indo Global Mandiri University Library Palembang, and documentation. The results of this study can be concluded that WiFi plays a crucial role in improving information accessibility at the Indo Global Mandiri University Library (UIGM), such as access to a number of online journals, e-books, scripts, theses and other scientific works that are digital in nature to support learning and research. But besides that, there are still obstacles in the implementation, namely limited IT experts.