Article Per Year (5 Year)
p-Index From 2021 - 2026
2.217
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Komunikasi MODUS-Jurnal Ekonomi dan Bisnis JOIV : International Journal on Informatics Visualization Anterior Jurnal Wacana: Jurnal Ilmiah Ilmu Komunikasi MANAJEMEN DEWANTARA PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Atma Inovasia Millah: Journal of Religious Studies Eduvest - Journal of Universal Studies Sabangka Abdimas Jurnal Pengabdian Masyarakat Sabangka Jurnal Komunikasi Indonesia
Murti, Desideria Cempaka Wijaya
Universitas Atma Jaya Yogyakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Medicine & Pharmacology Neuroscience Social Sciences Other

Published : 18 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Anterior Jurnal

 1 
Kesesuaian dan Kapabilitas pada Adopsi Komunikasi Pemasaran Digital Usaha Mikro, Kecil, dan Menengah di Wilayah Kulon Progo: Compatibility and Capability on the Adoption of Digital Marketing Communication for Micro, Small, and Medium Entreprises in the Kulon Progo Region Murti, Desideria Cempaka Wijaya
Anterior Jurnal Vol. 25 No. 1 (2026): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/anterior.v25i1.10985

Abstract

MSMEs are a crucial sector in Indonesia, yet they still face numerous challenges in their development. Therefore, countless capacity-building training programs are conducted to address various challenges in this sector. One of the primary challenges faced by MSMEs is marketing, particularly on digital platforms. This study addresses this need by evaluating MSMEs' marketing implementation capabilities in Kulon Progo Regency and the extent to which they can implement digital marketing communications in their businesses. Digital marketing communications encompass digital branding, social media management, visual and written content creation, and e-commerce platforms. To examine the various stages of development in this adoption capability, this study employed a mixed-methods approach, including an initial survey and an analysis of online data. This study examined the stages and aspects of MSME development to increase the adoption of digital marketing communications, a key issue in this sector. The findings indicate that MSMEs are striving to increase their visibility, identity, and sales activities through various media, combining these with face-to-face marketing.
Co-Authors Almuntarizi, Almuntarizi Amalia, Eliza Nur Antonius Bima Murti Wijaya Emerald, Gabriel Emerita Setyowati Fauzi , Gilang Ahmad Fauzi, Gilang Ahmad Fridolin Satriya Indratma Gabriel Hacarya Adhi Gilang Ahmad Fauzi Handoko, Victoria Sundari Kusumastuti, Zikrina Ratri Lesar, Stephany Emmanuela Manalu, Tifani Dianisya Prihatno Prihatno Prihatno Putra, Tegar Satya Rafaella, Ancilla Ayu Rosyadi, Fachrurrozi Rustono - Sesilia Eka Tri Astuti Yennie, Yennie Zulfikar, Mohammad Rizky