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Murti, Desideria Cempaka Wijaya
Universitas Atma Jaya Yogyakarta
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PENGEMBANGAN PARIWISATA DESA PACAREJO: DAMPAK SOSIAL DAN PENGUATAN KOMUNITAS Putra, Tegar Satya; Yennie, Yennie; Murti, Desideria Cempaka Wijaya; Fauzi, Gilang Ahmad; Prihatno, Prihatno
PROFICIO Vol. 5 No. 1 (2024): PROFICIO: Jurnal Abdimas FKIP UTP
Publisher : FKIP UNIVERSITAS TUNAS PEMBANGUNAN SURAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/jpf.v5i1.3201

Abstract

Inisiatif pelatihan ini dilakukan untuk meningkatkan potensi pariwisata Desa Pacarejo dengan meningkatkan kapasitas komunitas lokal dalam bidang kunci manajemen pariwisata. Mengakui peran penting pariwisata dalam pengembangan pedesaan, program ini dirancang untuk mengatasi tantangan spesifik melalui pendekatan terstruktur, berfokus pada tiga domain penting: pemasaran digital, keunggulan layanan, dan implementasi praktik perbaikan berkelanjutan melalui Kaizen dan penetapan tujuan SMART. Rasionalitas menargetkan area-area ini berakar pada tujuan yang lebih luas untuk menumbuhkan pariwisata berkelanjutan yang dapat memacu pertumbuhan ekonomi sambil melestarikan warisan budaya. Penyesuaian yang dilakukan selama program, seperti menggunakan contoh yang lebih mudah diterapkan untuk tujuan SMART dan memperkenalkan aktivitas ice-breaking, sangat penting dalam meningkatkan keterlibatan dan pemahaman peserta. Keberhasilan pelatihan ini dikaitkan dengan adaptabilitas dan relevansinya, yang memfasilitasi lingkungan belajar yang mendorong partisipasi aktif dan penerapan praktis keterampilan. Hasilnya adalah penguatan fondasi sektor pariwisata Pacarejo, berkontribusi pada perjalanan desa menjadi tujuan yang mandiri dan dinamis yang memperkaya pengalaman pengunjung dan kualitas hidup masyarakat lokal.
Penguatan Pariwisata Inklusif : Dampak Pelatihan Public Speaking untuk Tour Guiding bagi Komunitas Difabel di Difabike Murti, Desideria Cempaka Wijaya; Tegar Satya Putra; Gilang Ahmad Fauzi
Jurnal Atma Inovasia Vol. 4 No. 6 (2024)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v4i6.9891

Abstract

Di tengah tren pertumbuhan industri pariwisata, inklusivitas bagi penyandang disabilitas masih menjadi tantangan yang signifikan. Penelitian ini bertujuan untuk mengeksplorasi kesenjangan aksesibilitas komunikasi dan pelatihan keterampilan public speaking bagi individu difabel dalam industri pariwisata. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif dengan teknik survey dan observasi partisipatif. Data dikumpulkan dari komunitas usaha sosial Difabike, yang bertujuan untuk memberdayakan individu difabel melalui pelatihan keterampilan public speaking dan penyediaan peluang kerja sebagai pengemudi kendaraan khusus difabel. Hasil penelitian menunjukkan bahwa meskipun terdapat upaya untuk meningkatkan aksesibilitas fisik, tantangan terbesar masih berada pada aksesibilitas komunikasi dan pelatihan keterampilan yang sesuai dengan kebutuhan difabel. Difabike terbukti efektif dalam mengidentifikasi hambatan-hambatan ini dan menawarkan solusi melalui program pelatihan yang terstruktur dan inklusif. Kesimpulannya, pelatihan public speaking bagi penyandang disabilitas mampu mendorong partisipasi aktif mereka. Program ini memiliki potensi untuk menciptakan industri pariwisata yang lebih inklusif dan berkelanjutan, di mana difabel dapat berperan aktif dalam berbagai aspek industri tersebut.
HUBUNGAN ANTARA EXPERIENCE ECONOMY, TOUR QUALITY, DAN TOUR SATISFACTION DI DESA WISATA TAMANMARTANI Fauzi, Gilang Ahmad; Rosyadi, Fachrurrozi; Putra, Tegar Satya; Murti, Desideria Cempaka Wijaya; Prihatno
MANAJEMEN DEWANTARA Vol 8 No 1 (2024): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v8i1.16187

Abstract

This study aims to analyze the relationship between the dimensions of experience economy, tour quality, and tour satisfaction in Tamanmartani tourist village. The dimensions of experience economy consist of education, entertainment, aesthetic, escapism. Each of the dimension reflects specific expectation that the tour participants have to the tour itself. Through quantitative methods, questionnaires were used to collect data from tourists visiting Tamanmartani tourism village. A total of 100 respondents were involved in this study and the collected data were processed using Smart PLS. The result of the analysis shows that the dimensions of experience economy have a positive impact on the perception of tour quality and tour satisfaction. The results provide a better understanding of how the interaction between these factors can shape the perception, behavior, and image of tourist destinations. This study provides valuable information for destination managers, local governments, and tourism industry stakeholders to design more effective strategies in developing Tamanmartani tourism village.
MENILIK PERAN ETIKA DALAM HOTEL BRANDING: PENGARUH CONSUMER PERCEIVED ETHICALITY TERHADAP CITRA MEREK DAN KOMITMEN MEREK Prihatno; Amalia, Eliza Nur; Putra, Tegar Satya; Murti, Desideria Cempaka Wijaya; Fauzi , Gilang Ahmad
Modus Vol. 36 No. 1 (2024): Vol 36 No.1 (2024): MODUS
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v36i1.8238

Abstract

In the hotel industry, competition is on the rise alongside the increase of international tourists to Indonesia, including the hotel industry in Yogyakarta. The competition drives hotels to meet consumer expectations. One primary expectation of consumers is an ethical image in business and production processes. Thus, Consumer Perceived Ethicality (CPE) has become a key focus in marketing and consumer behavior. CPE is defined as perception that a brand upholds honesty, accountability, and responsibility to stakeholders. Although research on CPE has been extensively conducted in America and Europe, studies within the Asian context are limited. Therefore, this research aims to explore the effect of CPE on brand identification and the impact of brand identification on brand image and commitment. This study employs an explanatory design with a sample of Royal Ambarrukmo hotel customers who have stayed at least twice. A total of 104 respondents were involved and data were analyzed using SEM-PLS. Findings show that CPE positively influences brand identification, which in turn positively affects brand image and commitment. These insights highlight the importance for hospitality businesses to understand and apply the CPE concept in their branding strategies. Future research should focus on how consumers form their opinions about the ethics of a brand. Keywords: consumer perceived ethicality (CPE); brand identification; brand image; brand commitment; Royal Ambarrukmo. Dalam industri perhotelan, persaingan semakin meningkat seiring dengan pertumbuhan kunjungan wisatawan mancanegara ke Indonesia, termasuk persaingan industri perhotelan di Yogyakarta. Ketatnya persaingan membuat hotel berlomba memenuhi ekspektasi konsumen. Salah satu ekspektasi utama konsumen saat ini adalah citra etik dalam bisnis dan proses produksi. Konsep Consumer Perceived Ethicality (CPE) telah menjadi sorotan utama dalam kajian pemasaran dan perilaku konsumen. CPE mengacu pada persepsi pelanggan bahwa suatu merek mengedepankan kejujuran, pertanggungjawaban, dan akuntabilitas kepada semua pemangku kepentingan. Meskipun banyak studi mengenai CPE telah dilakukan di benua Amerika dan Eropa, penelitian mengenai CPE di konteks benua Asia masih terbatas. Maka dari itu, penelitian ini bertujuan untuk mengetahui pengaruh CPE terhadap identifikasi merek dan dampak identifikasi merek pada citra merek serta komitmen merek. Penelitian ini menggunakan desain eksplanatori dengan sampel yang terdiri dari konsumen hotel Royal Ambarrukmo yang telah menginap minimal dua kali. Sebanyak 104 responden terlibat dan data diolah menggunakan SEM-PLS. Hasil menunjukkan bahwa CPE berpengaruh positif terhadap identifikasi merek, dan identifikasi merek berdampak positif pada citra dan komitmen merek. Temuan ini menunjukkan pentingnya bagi perusahaan di industri perhotelan untuk memahami dan memanfaatkan konsep CPE dalam strategi branding hotel. Untuk penelitian mendatang, disarankan untuk fokus pada bagaimana pendapat konsumen mengenai etika suatu merek. Kata kunci: consumer perceived ethicality (CPE); identifikasi merek; citra merek; komitmen merek; Royal Ambarrukmo.
Modified LeNet-5 Architecture to Classify High Variety of Tourism Object: A Case Study of Tourism Object for Education in Tinalah Village Wijaya, Antonius Bima Murti; Murti, Desideria Cempaka Wijaya; Handoko, Victoria Sundari
JOIV : International Journal on Informatics Visualization Vol 7, No 3 (2023)
Publisher : Society of Visual Informatics

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30630/joiv.7.3.2095

Abstract

This research aims to modify a CNN (Convolutional Neural Network) based on LeNet-5 to reduce overfitting in a Tinalah Tourism Village dataset object detection. Tinalah Tourism Village has many objects that can be identified for tourism education and enhanced tourist experience. While these objects, spread across the different sites of Tinalah do vary, some share similarities in their histogram patterns. Visually, if the size of a picture is reduced in the LeNet-5 ‘preferred size’ feature, it will inevitably lose some of its information, making pictures too similar reducing accuracy. In order to learn and classify objects, this research performs a modification on LeNet-5 architecture to provide a better performance geared toward larger input imaging. The previous state-of-the-art architecture showed an overfitting performance where the training accuracy performed too much better than the testing accuracy in our dataset. We brought in a dropout layer to reduce overfitting, increase the dense layer's size, and add a convolution layer. We then compared the modified LeNet-5 with other state-of-the art architecture, such as LeNet-5 and AlexNet. Results showed that a modified LeNet-5 outperformed other architectures, especially in performing accuracy for testing the Tinalah dataset, reaching 0.913 or (91,3 %). This research discusses the dataset, the modified LeNet-5 architecture, and performance comparison between state-of-the-art CNN architecture. Our CNN architecture can be developed by involving a transfer learning mechanism to provide greater accuracy for further research.
Penguatan Branding Produk Pertanian Unggulan Melalui Integrasi Teknologi Solar tunnel dryer di BUMDes Tamanmartani Handoko, Victoria Sundari; Desideria Cempaka Wijaya Murti; Emerita Setyowati; Sesilia Eka Tri Astuti; Lesar, Stephany Emmanuela; Gabriel Hacarya Adhi; Fridolin Satriya Indratma
Jurnal Atma Inovasia Vol. 6 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v6i1.12953

Abstract

The community service program at BUMDes Tamanmartani, Sleman Regency aims to strengthen the branding of leading agricultural products through the integration of Solar tunnel dryer technology. This collaboration is designed to enhance the capacity of BUMDes in managing local agricultural products, providing added value and improving their competitiveness in the market. Branding reinforcement is carried out by exploring the potential of village flagship products and developing marketing strategies based on innovative drying technology. The social entrepreneurship approach offers opportunities for villagers to collaborate, share knowledge, and optimize agricultural yields with improved quality. Problem-solving serves as the main method in addressing the challenges faced by BUMDes, including production management, marketing, and resource utilization. This is achieved through participatory discussions between the community service team, BUMDes administrators, and members of BUMDes. Furthermore, the program includes marketing training and the sustainable use of Solar tunnel dryer technology. Activities also cover the development of branding programs for agricultural products, the enhancement of BUMDes marketing skills, and the strengthening of distribution networks, enabling Tamanmartani’s agricultural products to compete at both local and regional levels.
Kesesuaian dan Kapabilitas pada Adopsi Komunikasi Pemasaran Digital Usaha Mikro, Kecil, dan Menengah di Wilayah Kulon Progo: Compatibility and Capability on the Adoption of Digital Marketing Communication for Micro, Small, and Medium Entreprises in the Kulon Progo Region Murti, Desideria Cempaka Wijaya
Anterior Jurnal Vol. 25 No. 1 (2026): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/anterior.v25i1.10985

Abstract

MSMEs are a crucial sector in Indonesia, yet they still face numerous challenges in their development. Therefore, countless capacity-building training programs are conducted to address various challenges in this sector. One of the primary challenges faced by MSMEs is marketing, particularly on digital platforms. This study addresses this need by evaluating MSMEs' marketing implementation capabilities in Kulon Progo Regency and the extent to which they can implement digital marketing communications in their businesses. Digital marketing communications encompass digital branding, social media management, visual and written content creation, and e-commerce platforms. To examine the various stages of development in this adoption capability, this study employed a mixed-methods approach, including an initial survey and an analysis of online data. This study examined the stages and aspects of MSME development to increase the adoption of digital marketing communications, a key issue in this sector. The findings indicate that MSMEs are striving to increase their visibility, identity, and sales activities through various media, combining these with face-to-face marketing.
Exploring Riot Policing Strategies: The Practice of Indonesian National Police in Handling Riot Zulfikar, Mohammad Rizky; Murti, Desideria Cempaka Wijaya
Eduvest - Journal of Universal Studies Vol. 6 No. 2 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i2.52172

Abstract

The Indonesian National Police (INP) has the primary tasks of maintaining public safety, enforcing the law, and serving the community. However, numerous incidents have damaged the INP’s public trust and legitimacy, one of which is the excessive use of force in riot policing. This study aims to examine the INP’s riot policing strategies, with specific objectives to explore the current strategies employed by the INP, assess key areas for improvement, and provide recommendations based on the identified strategic priorities. This research employs a qualitative method through in-depth interviews. The analysis concludes that the INP’s riot policing strategy requires evaluation due to its reliance on reactive policing. The key strategies proposed to enhance the INP’s effectiveness in riot policing include the use of accurate intelligence data, improved human resource management, strengthened accountability mechanisms, and the integration of technology in both tactics and operational management. Furthermore, establishing effective rapport and communication between different layers of protesters is also essential for improving outcomes in riot management.
FLEKSIBILITAS KERJA DAN PERSEPSI KESEJAHTERAAN PEKERJA PLATFORM DIGITAL Murti, Desideria Cempaka Wijaya; Korry, Putu Dyah Permatha
MANAJEMEN DEWANTARA Vol 10 No 1 (2026): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/md.v10i1.22083

Abstract

Penelitian ini melakukan kajian pada kondisi ekosistem kerja gig melibatkan sektor on demand transportation services (ODTS) di Indonesia yang menghadapi tantangan dalam hal insentif, perlindungan jaminan sosial, dan komunikasi kebijakan publik. Pengemudi dalam kondisi yang rentan karena relasi kerja yang kurang simetris, kinerja algoritma dari platform, kebijakan pemerintah yang belum memiliki aturan definitif pada pekerja gig, dan tekanan produktivitas yang tinggi karena minat pasar yang meningkat. Penelitian ini mengambil kasus di tiga kota besar yakni Jakarta, Yogyakarta, dan Bali yang dapat memberikan gambaran karakteristik demografis dan geografis. Studi ini menggunakan metode kualitatif dengan mengumpulkan data melalui pembicaraan dan pendapat di sosial media, analisis kebijakan publik, dan diskusi terpumpun pada komunitas pengemudi ODTS di tiga kota. Hasil penelitian menunjukkan bahwa mayoritas pengemudi memiliki persepsi skema insentif sebagai hal yang tidak transparan dan sulit dicapai sehingga berdampak pada ketidakstabilan pendapatan dan meningkatnya tekanan kerja. Akses jaminan sosial yang terbatas juga memperkuat kerentanan ekonomi secara jangka panjang. Selain itu cara komunikasi platform yang cenderung satu arah berkontribusi pada terbentuknya sentiment negative dan rendahnya legitimasi kebijakan. Disis lain, pengemudi memandang upskilling sebagai peluang strategis meningkatkan kesejahteraan dan mobilitas sosial. Temuan ini menegaskan pentingnya integrasi insentif, perlindungan sosial dan komunikasi public yang partisipatif dalam membangun ekosistem kerja gig yg adil dan berkelanjutan di Indonesia.
Desain Integrated Farming melalui Konsep Lumbung Mataram untuk Pariwisata dan Ketahanan Pangan di Kalurahan Sambirejo Wibowo, Andi Prasetiyo; Murti, Desideria Cempaka Wijaya; Putra, Venansius Galih Perkasa
Jurnal Atma Inovasia Vol. 6 No. 2 (2026)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v6i2.13225

Abstract

Community engagement activities in Sambirejo Village aim to develop a sustainable farming concept rooted in the Lumbung Mataraman tradition while supporting local food security and agritourism potential. The program focuses on formulating the concept and design of an Integrated Farming System (IFS) on a one-hectare site that unifies food crops, horticulture, livestock, and aquaculture within a single operational framework. Core Lumbung Mataraman values—mutual cooperation, food independence, and environmental sustainability—serve as the conceptual basis for designing a community-driven agritourism model. Implementation adopts a participatory approach involving field data collection, initial stakeholder discussions, and collaborative concept development to ensure that local knowledge informs the proposed design. The completed project outputs include a master plan, land-use zoning strategies, and system-integration schemes that outline spatial and functional relationships across farming components. These design documents provide a strategic foundation for future implementation phases. Further activities, such as community outreach, technical training, and the application of appropriate technologies, are recommended to strengthen long-term program impact.
Co-Authors Almuntarizi, Almuntarizi Amalia, Eliza Nur Antonius Bima Murti Wijaya Emerald, Gabriel Emerita Setyowati Fauzi , Gilang Ahmad Fauzi, Gilang Ahmad Fridolin Satriya Indratma Gabriel Hacarya Adhi Gilang Ahmad Fauzi Handoko, Victoria Sundari Kusumastuti, Zikrina Ratri Lesar, Stephany Emmanuela Manalu, Tifani Dianisya Prihatno Prihatno Prihatno Putra, Tegar Satya Putu Dyah Permatha Korry Rafaella, Ancilla Ayu Rosyadi, Fachrurrozi Rustono - Sesilia Eka Tri Astuti Venansius Galih Perkasa Putra Wibowo, Andi Prasetiyo Yennie, Yennie Zulfikar, Mohammad Rizky