Article Per Year (5 Year)
p-Index From 2021 - 2026
2.195
P-Index
This Author published in this journals
All Journal Journal Multicultural of Islamic Education Jurnal Kridatama Sains dan Teknologi Keraton: Journal of History Education and Culture Jurnal Pendidikan Nusantara Jurnal Pendidikan Nusantara Journal of the Civil Engineering Forum el-Jizya: Jurnal Ekonomi Islam Jurnal Media Hukum Research of Business and Management Marketing and Business Strategy
Muslikh
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Marketing and Business Strategy

 1 
The Effect of Product Quality, Price Perception on Purchasing Decisions with Purchase Intention as Mediating Utami, Rizka Nurul; Muslikh; Oktavia, Dinda
Marketing and Business Strategy Vol. 1 No. 2 (2024): MAY 2024
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v1i2.228

Abstract

This study aims to determine the effect of product quality and price perception on purchasing decisions through buying interest as a mediation on Yamaha motorcycle consumers in Jabodetabek and their understanding from an Islamic point of view. The sampling technique used is purposive sampling. Data were collected using a survey method with a questionnaire instrument. The data analysis method used is Partial Last Square Structural Equation Modeling (PLS-SEM) analysis. The results show that product quality has a positive and significant effect on purchasing decisions, and price perceptions have a positive and significant effect on purchasing. Decisions and product quality have a positive and significant effect on buying interest and price. Perceptions have a positive and significant effect on buying interest, and purchase intentions have a positive and significant effect on purchasing decisions; buying interest can mediate the effect of product quality on purchasing decisions, and buying interest mediates the effect of price perceptions on purchasing decisions. Managerial implications of the relationship between product quality, price perception, purchasing decisions, and the mediating role of purchase intention. In today's competitive market, understanding the factors that influence consumers' purchasing decisions is crucial for businesses to devise effective marketing strategies.
Maximizing Sales: The Effect of Instagram, Brand Ambassadors and Product Quality Puspitasari, Ika Juindri; Muslikh
Marketing and Business Strategy Vol. 2 No. 2 (2025): MAY 2025
Publisher : SAN Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58777/mbs.v2i2.257

Abstract

This study investigates the influence of Instagram social media, brand ambassadors, and product quality on purchasing decisions for specific skincare products, incorporating an Islamic perspective. The novelty lies in its integration of these factors while emphasizing the dominant role of product quality over social media influence. Using purposive sampling, the study surveyed 100 respondents. Data analysis was conducted through multiple regression analysis, including t-tests and F-tests. The results revealed that (1) Instagram has a positive but marginal impact on purchasing decisions, (2) brand ambassadors also have a slight positive effect, and (3) product quality has a significant and positive impact on consumer decisions. Furthermore, all variables collectively have a significant influence on purchasing behavior. From a managerial perspective, these findings suggest that businesses should leverage Instagram by producing visually engaging content that resonates with their target audience. Additionally, selecting brand ambassadors who align with the company’s values and exhibit strong social influence can improve brand credibility and consumer trust. Most importantly, focusing on product quality, in accordance with Islamic values of honesty and integrity, plays a crucial role in shaping consumer choices and fostering long-term brand loyalty.
Co-Authors Afiyah, Siti Alif Masruri Abdul Haq Andriyanto Andriyanto Andriyanto Any Setianingrum, Any Herniyati Iman, Miftahul Ira Pramudawardhani Irma Nur Agustin Kuncoro, Cipto Lily Deviastri Lukman Chakim Moh. Hudi Mokhamad Mahrus Oktavia, Dinda Puspitasari, Ika Juindri Ramadhina, Alifa Sundari, Ariefah Teguh Prasetyo Utami, Rizka Nurul Zainal Zawir Simon, Zainal Zawir