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All Journal Jurnal Ilmu Tanah dan Lingkungan (Journal of Soil Science and Environment) E-Jurnal Agroekoteknologi Tropika (Journal of Tropical Agroecotechnology) Jurnal Sains Teknologi dan Lingkungan (JSTL) Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat) MASALIQ: Jurnal Pendidikan dan Sains Geosfera: Jurnal Penelitian Geografi jgeo Socio-Economic and Humanistic Aspects for Township and Industry
MANALU, TUGMA JAYA
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Faktor Lokasi Usaha Terhadap Tingkat Pendapatan Industri Restoran Cepat Saji Di Kota Kupang Kewa Mangu, Maria Amingota; Hasan, Muhammad Husain; Manalu, Tugma Jaya
Geosfera: Jurnal Penelitian Geografi Vol 4, No 2 (2025): Geosfera : Jurnal Penelitian Geografi
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37905/geojpg.v4i2.36247

Abstract

Fast food restaurants in Kupang City are in line with the changing lifestyles of the community, which are becoming more practical and modern. The purpose of this study is to analyze the business location factors that affect income levels, describe the income of fast food restaurants in Kupang City, and identify the restaurants with the highest income. The method used in this study is descriptive qualitative. The results of the study show that (1) business location factors that influence the income of fast food restaurants include: proximity to crowded areas, accessibility, level of competition, location rental costs, facilities and infrastructure, and environmental characteristics. (2) Restaurants located in the center of community activities with easy access and complete facilities earn higher incomes than restaurants in less strategic locations. Income differences are also influenced by business scale and brand strength. The average monthly income of local restaurants ranges from IDR 2,000,000 to IDR 20,000,000, while national and international franchise restaurants reach IDR 30,000,000 to IDR 300,000,000. (3) McDonald's Kupang is listed as the restaurant with the highest income due to its combination of strategic location, complete facilities, and high customer loyalty. 
Co-Authors Andrinata Dyah Retno Panuju Erry Ersani Febriyanti Angelia Ginting Gusri, Rahmat Hamza H. Wulakada Haryani, Poppy Hasan, Muhammad Husain I GUSTI PUTU RATNA ADI INDAYATI LANYA Kewa Mangu, Maria Amingota Martina Ayu Sejati Melania Priscilla Natun Poppy Haryani Rahmawati, Arfita Suharto, Prihutomo Sunimbar, Sunimbar Untung Sudadi