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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Tabularasa: Jurnal Ilmiah Magister Psikologi Jurnal Penelitian Pendidikan, Psikologi Dan Kesehatan (J-P3K) Jurnal Scientia Psikoborneo : Jurnal Ilmiah Psikologi Islamika Granada Jurnal SUBLIMAPSI International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Social Library Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi Gotong Royong : Jurnal Pengabdian, Pemberdayaan Dan Penyuluhan Kepada Masyarakat (J-P3KM) Jouska: Jurnal Ilmiah Psikologi Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Arif Fachrian
Universitas Medan Area
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KEPUASAN KONSUMEN FLOREAN PARFUM: ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI Endang Haryati; Arif Fachrian
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 1 (2025): February 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i1.2718

Abstract

Abstract: This study aims to empirically examine the contribution of factors influencing consumer satisfaction with Florean Parfume among students at one of the University in Medan. The population in this study consisted of 286 students. The sample in this study also consisted of 286 students, using a total sampling technique. The method employed was a quantitative descriptive approach, allowing the researcher to systematically describe and analyze the data. The data analysis technique used was factor analysis, which aims to identify the dominant factors influencing consumer satisfaction. Based on the analysis results, it was found that product quality is the most dominant factor influencing customer satisfaction, with a loading value of 0.804. Furthermore, service quality showed an influence with a value of 0.764, and price had an influence with a value of 0.801. The results of this study indicate that product quality, price, and service quality play important roles in shaping consumer satisfaction. Keywords: consumer satisfaction, students Abstrak: Penelitian ini bertujuan menganalisis secara empiris terkait kontribusi faktor-faktor yang  mempengaruhi kepuasan  konsumen Florean Parfum pada Mahasiswa di salah satu Perguruan Tinggi Medan. Populasi dalam penelitian ini berjumlah 286 mahasiswa. Sampel dalam penelitian ini berjumlah 286 mahasiswa dengan teknik total sampling. Metode yang digunakan adalah pendekatan deskriftif kuantitatif, dimana peneliti dapat menggambarkan dan menganalisis data secara sistematis. Teknik analisis data yang digunakan berupa uji analysis factor, dimana bertujuan mengidentifikasi faktor-faktor dominan yang mempengarhi kepuasan konsumen. Berdasasrkan hasil analisis, diketahui faktor kualitas produk merupakan faktor yang paling dominasi dalam mempengaruhi kepuasan konsumen dengan nilai loading sebesar 0,804. Selanjutnya faktor kualitas pelayanan menunjukkan pengaruh dengan nilai 0,764 dan faktor harga memiliki pengaruh dengan nilai 0.801. hasil penelitian ini menunjukkan bahwa kualitas produk, harga dan kualitas pelayanan memiliki peran penting dalam membentuk kepuasan konsumen.  Kata kunci: Kepuasan Konsumen, Mahasiswa
KETERLIBATAN KONSUMEN DALAM PEMBELIAN SUNSCREEN PADA GENERASI Z DI SMA SWASTA ANGKASA 1 LANUD SOEWONDO MEDAN Arif Fachrian; Ananda Putri Ramadhani
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 8 No. 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4046

Abstract

Abstract: This study aims to describe consumer involvement in purchasing sunscreen among generation Z at SMA Swasta Angkasa 1 Lanud Soewondo Medan. This study uses a descriptive quantitative approach with a research population of 112 respondents who are sunscreen users. The sampling technique used is total sampling, where the entire population is used as a research sample. Data were obtained through a Likert scale arranged based on five dimensions of consumer involvement according to Kapferer and Laurent (1985), namely interest, pleasure, sign value, risk importance, and risk probability. Data collected using a questionnaire method, which was then analyzed using a descriptive statistical analysis method. The results of the descriptive analysis showed that consumer involvement was in the moderate category with an average score of 90.2%. The risk probability dimension was the highest with a score of 17.0% (high category), while the pleasure dimension was the lowest with a score of 84.8% (low category). Based on the contribution test, the interest dimension contributed the most to consumer involvement at 39.15%, followed by risk importance at 31.94%. The group that showed the most involvement was women, at the age of 17 years from grade 11. Keywords: Consumer Involvement; Sunscreen Purchase; Generation Z  Abstrak: Penelitian ini bertujuan untuk menggambarkan keterlibatan konsumen dalam pembelian sunscreen pada generasi Z di SMA Swasta Angkasa 1 Lanud Soewondo Medan. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan populasi penelitian sebanyak 112 responden yang merupakan pengguna sunscreen. Teknik pengambilan sampel yang digunakan adalah total sampling, di mana seluruh populasi dijadikan sampel penelitian. Data diperoleh melalui skala Likert yang disusun berdasarkan lima dimensi keterlibatan konsumen menurut Kapferer dan Laurent (1985), yaitu interest, pleasure, sign value, risk importance, dan risk probability. Data yang dikumpulkan dengan metode kuesioner, yang selanjutnya dianalisis menggunakan metode analisis statistik deskriptif. Hasil analisis deskriptif menunjukkan bahwa keterlibatan konsumen berada pada kategori sedang dengan rata-rata skor 90,2%. Dimensi risk probability merupakan yang paling tinggi dengan skor 17,0% (kategori tinggi), sedangkan dimensi pleasure merupakan yang terendah dengan skor 84,8% (kategori rendah). Berdasarkan uji kontribusi, dimensi interest memberikan pengaruh terbesar terhadap keterlibatan konsumen sebesar 39,15%, diikuti oleh risk importance sebesar 31,94%. Kelompok yang paling banyak menunjukkan keterlibatan adalah perempuan, pada usia 17 tahun dari kelas 11. Kata Kunci: Keterlibatan Konsumen; Pembelian Sunscreen; Generasi Z
PENGARUH PERCEIVED EASE OF USE TERHADAP MINAT BELI MELALUI FITUR LIVE STREAMING DI APLIKASI TIKTOK PADA MAHASISWA PSIKOLOGI UNIVERSITAS MEDAN AREA Alya Fidela Gintings; Arif Fachrian
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 1 (2026): February 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i1.5820

Abstract

Abstract: This study examines the influence of perceived ease of use (PEOU) on purchase intention through the live streaming feature in the TikTok application among psychology students at Universitas Medan Area. Using a quantitative approach and simple linear regression analysis, 240 respondents were selected through random sampling. The research instruments include the PEOU scale and the purchase intention scale, which were tested for validity (r-calculated > 0.123) and reliability (α PEOU = 0.917; α purchase intention = 0.918). The analysis results show that PEOU has a significant influence on purchase intention, with a significance value of p = 0.000 (p < 0.05), a regression coefficient b = 1.086, and a coefficient of determination R² = 0.127. These results indicate that PEOU contributes 12.7% to the variation in purchase intention, while the rest is influenced by other factors. The descriptive analysis shows that the empirical mean of PEOU (M = 87.89; SD = 9.550) and purchase intention (M = 89.50; SD = 9.780) are both in the high category and exceed their respective hypothetical means. This study confirms the Technology Acceptance Model (TAM), which emphasizes that ease of use is an important driver of technology acceptance and user behavior. The practical implications suggest that e-commerce platforms should prioritize intuitive user experience design to increase sales conversion among Generation Z, while the theoretical implications strengthen the understanding of the psychological mechanisms behind the digital shopping behavior of Indonesian students. Keywords: Purchase Intention, Live Streaming, TikTok, Technology Acceptance Model, Digital Consumer Psychology. Abstrak: Penelitian ini membahas pengaruh kemudahan penggunaan (PEOU) terhadap minat untuk membeli melalui fitur live streaming di aplikasi TikTok, khususnya pada mahasiswa Psikologi di Universitas Medan Area. Penelitian ini menggunakan metode kuantitatif dengan analisis regresi linear sederhana, melibatkan 240 responden yang dipilih dengan cara sampling secara kebetulan. Alat yang digunakan terdiri dari skala PEOU dan skala minat beli yang memiliki validitas (r-hitung > 0,123) dan reliabilitas (α PEOU = 0,917; α minat beli = 0,918). Hasil penelitian menunjukkan bahwa kemudahan penggunaan berpengaruh signifikan terhadap minat beli dengan tingkat signifikansi p = 0,000 (p < 0,05), koefisien regresi b = 1,086, serta R² = 0,127. Dari hasil ini, terlihat bahwa kemudahan penggunaan berkontribusi sebesar 12,7% terhadap minat beli, sedangkan sisa pengaruhnya berasal dari faktor-faktor lain. Dari analisis deskriptif, diperoleh nilai rata-rata PEOU (M = 87,89; SD = 9,550) dan minat beli (M = 89,50; SD = 9,780), yang keduanya berada dalam kategori tinggi dan melebihi nilai rata-rata yang diperkirakan. Penelitian ini juga memperkuat model Technology Acceptance Model (TAM) yang menunjukkan bahwa kemudahan penggunaan merupakan faktor utama dalam penyelesaian penggunaan teknologi dan keinginan perilaku pengguna. Dari segi praktis, penelitian ini menyarankan bahwa platform e-commerce harus merancang pengalaman pengguna yang intuitif guna meningkatkan penjualan pada generasi Gen Z. Sementara itu, secara teoritis, penelitian ini memperdalam pemahaman mengenai mekanisme psikologis di balik perilaku belanja digital mahasiswa Indonesia. Kata kunci: Minat Beli, Live Streaming, TikTok, Model Penerimaan Teknologi, Psikologi Konsumen Digital
PENGARUH CUSTOMER EXPERIENCE TERHADAP LOYALITAS PELANGGAN DI PT. KAI DIVRE I SUMATERA UTARA Dian Rizky Priyanti Lubis; Arif Fachrian
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol. 9 No. 2 (2026): April 2026
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v9i2.6363

Abstract

Abstract: This study aims to determine the effect of customer experience on customer loyalty at PT. KAI Divre I North Sumatra. This study uses a quantitative approach with a simple linear regression method. The research sample consisted of 209 customers who had used the services of PT. KAI Divre I North Sumatra at least twice, with the sampling technique using the accidental sampling method. The results of the analysis indicate that there is a significant influence between customer experience and customer loyalty. Based on the hypothesis test using simple linear regression, a significance value of p<0.001 (p<0.05) wasa obtained, so the hypothesis in this study was accepted. The regression equation is known as Y=12.051+0.627X, which means that every 1 point increase in the customer experience variable will increase customer loyalty by 0.627. the coefficient of determination (R2) value of 0.753 indicates that customer experience contributes 75.3% to customer loyalty, while 24.7% is influenced by other factors outside the study. The results of the descriptive analysis show that the empirical average of customer loyalty (65.21) is higher than the hypothetical average (47.5), while the empirical average of customer experience (84.72) is also higher than the hypothetical average (62.5). this indicates that customer loyalty is in the medium category, while customer experience is in the high category. Based on these results, it can be concluded that customer experience is a crucial factor in increasing customer loyalty at PT. KAI Divre I North Sumatra.   Keywords: Customer Experience, Customer Loyalty, PT. KAI. Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh customer experience terhadap loyalitas pelanggan pada PT. KAI Divre I Sumatera Utara. Penelitian ini menggunakan pendekatan kuantitatif dengan metode regresi linear sederhana. Sampel penelitian berjumlah 209 pelanggan yang telah menggunakan layanan PT. KAI Divre I Sumatera Utara minimal dua kali, dengan teknik pengambilan sampel menggunakan metode accidental sampling. Hasil analisis menunjukkan bahwa terdapat pengaruh signifikan antara customer experience terhadap loyalitas pelanggan. Berdasarkan uji hipotesis menggunakan regresi linear sederhana, diperoleh nilai signifikansi p < 0,001 (p < 0,05), sehingga hipotesis dalam penelitian ini diterima. Diketahui persamaan regresi Y = 12,051+0,627X, yang berarti setiap kenaikan 1 poin pada variabel customer experience akan meningkatkan loyalitas pelanggan sebesar 0,627. Nilai koefisien determinasi (R²) sebesar 0,753 menunjukkan bahwa customer experience memberikan kontribusi sebesar 75,3% terhadap loyalitas pelanggan, sedangkan 24,7% dipengaruhi oleh faktor lain di luar penelitian. Hasil analisis deskriptif menunjukkan bahwa rata-rata empiris loyalitas pelanggan (65,21) lebih tinggi dibandingkan rata-rata hipotetik (47,5), sedangkan rata-rata empiris customer experience (84,72) juga lebih tinggi dibandingkan rata rata hipotetik (62,5). Hal ini menunjukkan bahwa loyalitas pelanggan berada pada kategori sedang, sementara customer experience berada pada kategori tinggi. Berdasarkan hasil tersebut, dapat disimpulkan bahwa customer experience merupakan faktor penting dalam meningkatkan loyalitas pelanggan pada PT. KAI Divre I Sumatera Utara.   Kata Kunci: Customer Experience, Loyalitas Pelanggan, PT. KAI
Co-Authors Adelia Lestari Albert Albert Alya Fidela Gintings Ananda Putri Ramadhani Anggraini, Sephira Devy Anggreni Atmei Lubis Atania Ginting Azhar Aziz Dian Rizky Priyanti Lubis Endang Haryati Endang Haryati Eva Yulina Fahmi Sulaiman Gintings, Alya Fidela Hani, Khairisha Yusibilla Hidayani, Sri Khairil Fauzan K Manda Dwipayani Bhastary Mega Sanjaya Muhammad Fadli Ramadhani, Ananda Putri Sembiring, Kerista Maulana Syafrizaldi Tengku Nuranasmita Tyus Windi Ayuni Widya Dwi Handayani