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The Role of Communication Self-Efficacy in Innovative Work Behavior among Manufacturing Employees in Medan City Farida Hanum Siregar; Ira Kesuma Dewi; Endang Haryati; Andy Chandra; Azhar Aziz
Golden Ratio of Social Science and Education Vol. 6 No. 2 (2026): June - November
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grsse.v6i2.2521

Abstract

Innovative Work Behavior (IWB) has become an essential factor enabling organizations to adapt to environmental changes and maintain long-term competitiveness. One psychological factor that may promote innovative behavior is Communication Self-Efficacy, which refers to employees' confidence in their ability to communicate effectively in the workplace. This study aimed to examine the role of Communication Self-Efficacy in predicting Innovative Work Behavior among manufacturing employees in Medan, Indonesia. A quantitative correlational design was employed involving 217 employees selected through purposive sampling. Data were collected using the Communication Self-Efficacy Scale and the Innovative Work Behavior Scale and were analyzed using Pearson correlation and simple linear regression with IBM SPSS Statistics 27. The findings revealed a positive and significant relationship between Communication Self-Efficacy and Innovative Work Behavior (r = .61, p < .001). Regression analysis further demonstrated that Communication Self-Efficacy significantly predicted Innovative Work Behavior (β = .61, t = 11.31, p < .001), explaining 37.3% of the variance (R² = .373). These findings indicate that employees with greater confidence in their communication abilities are more likely to generate, promote, and implement innovative ideas in the workplace. Theoretically, this study extends the application of Social Cognitive Theory by highlighting communication self-efficacy as an important psychological antecedent of Innovative Work Behavior. Practically, the findings suggest that organizations should strengthen employees' communication self-efficacy through communication skills training, coaching, and supportive communication climates to foster sustainable innovation and organizational performance.
Analisis Faktor-faktor yang Memengaruhi Keputusan Pembelian Produk Mebel di CV. Pinter Mend Tanjung Morawa Elman Justi Irwan Harefa; Ira Kesuma Dewi
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 9, No 1 (2026): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v9i1.3158

Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi keputusan pembelian Produk Mebel di CV. Pinter Mend Tanjung Morawa. Populasi dalam penelitian ini adalah seluruh konsumen yang membeli produk mebel di CV. Pinter Mend Tanjung Morawa selama periode penjualan bulan April 2026 sampai dengan Juni 2026, dengan jumlah populasi sebanyak 390 konsumen. Selanjutnya jumlah sampel dalam penelitian ini berjumlah 390 orang konsumen. Dalam penelitian ini peneliti menggunakan teknik pengambilan sampel dengan jenis total sampling. Berdasarkan dari hasil analisis diketahui bahwa faktor tertinggi yang mempengaruhi keputusan pembelian adalah faktor rasional sebesar 35%. Berdasarkan hasil diagram analisis data faktor-faktor dari 390 responden, sebanyak 101 responden atau 26% menyatakan faktor rasional berkontribusi rendah, sebanyak 168 responden atau 43% menyatakan faktor rasional berkontribusi sedang, sebanyak 121 responden atau 31% menyatakan faktor rasional berkontribusi tinggi. Kemudian pada urutan kedua faktor yang mempengaruhi keputusan pembelian yaitu faktor emosional sebesar 33%. Berdasarkan hasil diagram analisis data faktor-faktor dari 390 responden, sebanyak 156 responden atau 40% menyatakan faktor emosional berkontribusi rendah, sebanyak 137 responden atau 35% menyatakan faktor emosional berkontribusi sedang, sebanyak 97 responden atau 25% menyatakan faktor emosional berkontribusi tinggi. Selanjutnya di urutan ketiga faktor yang mempengaruhi keputusan pembelian yaitu faktor behavioral sebesar 32%. Berdasarkan hasil diagram analisis data faktor-faktor dari 390 responden, sebanyak 117 responden atau 30% menyatakan faktor behavioral berkontribusi rendah, sebanyak 179 responden atau 46% menyatakan faktor behavioral berkontribusi sedang, sebanyak 94 responden atau 24% menyatakan faktor behavioral berkontribusi tinggi.