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All Journal Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis JURNAL LENTERA BISNIS Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Harmony Management: International Journal of Management Science and Business
Dewi, Gessan Kurnia
Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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ALIH FUNGSI LAHAN SAWAH DAN PENGARUHNYA TERHADAP PENDAPATAN PETANI DI DESA CACABAN, KECAMATAN CONGGEANG, KABUPATEN SUMEDANG Gessan Kurnia Dewi; Nur Syamsiyah
Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 6, No 2 (2020): Juli 2020
Publisher : Universitas Galuh Ciamis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (195.202 KB) | DOI: 10.25157/ma.v6i2.3572

Abstract

Indonesia's economic growth has increased every year as well as population growth. An increase in economic growth and population growth are pushing increase the need for land. The need for land is increasing but the availability of land is relatively fixed causes competition in land utilization and changing the function of agricultural land into non-agricultural land. Agricultural land conversion into non-agricultural occurred because agricultural land has a low rent. One of the areas experienced agricultural land conversion is Cacaban Village, Conggeang District, Sumedang Regency. Most of population in this village have jobs as farmers, especially in the rice commodity. The increased rice field conversion will affect the income earned by the majority of the population in Cacaban Village. The purpose of this study was to determine its effect on farmer’s income. This study uses a quantitative research design and questionnaires as research instrument. Data analysis in this study used T-test or average different test with SPSS 23. The result showed rice field conversion has a negative effect on farmer’s income, there was a decrease in farmer’s income.
Meningkatkan Daya Saing UMKM Rumah Tempe Indonesia Cabang Bandung melalui Sustainable Competitive Advantage Nurul Mardhiah Sitio; Tofa Waluyo Alifya; Gessan Kurnia Dewi
Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial Vol. 2 No. 1 (2025): Februari : Masyarakat Berkarya : Jurnal Pengabdian dan Perubahan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/karya.v2i1.1141

Abstract

Rumah Tempe Indonesia (RTI) need a marketing strategy to improve their business continuity. This study analyzes the Sustainable Competitive Advantage formulated with the VRIO model in business model development to formulate a marketing strategy. The data collected by using the in-depth interviews, observations, and several external sources. The results of the analysis indicated that the RTI has a competitive advantage in two aspects, in terms of its human resources and the company ability to survive. The result of competitive ability in this research show there are two marketing strategies that can be implemented by the MSMEs, the use of its social media and collaboration with the promotional services from community leaders and local celebrities to increase the brand awareness of Rumah Tempe Indonesia branch Bandung and also for its products.
Motivasi dan Hambatan Kerja Aparatur Sipil Negara pada Sistem Work From Home (WFH) : (Studi pada Salah Satu Kementerian Di Jakarta) Naurah Lisnarini; Gessan Kurnia Dewi
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 3 No. 1 (2025): TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v3i1.1586

Abstract

Indonesia is one of the countries affected by the COVID-19 pandemic, this outbreak affects all sectors, both formal and informal. To break the chain of the spread of the corona virus, the government is motivated to issue new regulations that must be applied by the entire community. Policies related to social distancing have also been implemented, one of the policies issued by the government is working from home or Work From Home (WFH). This policy is carried out in companies and government agencies (ASN). Of course, there are many work adjustments experienced by ASN during WFH, especially one of the Ministries in Jakarta which is the object of research. This research is a qualitative research with a case study approach. Data collection was obtained from semi-structured interviews with 5 informants consisting of staff from different departments and Division Heads. This study aims to explain how employees perform, what obstacles are faced by employees and leaders and how employees can maintain productivity during Work From Home.
PENDEKATAN TECNOLOGICAL, ORGANIZATIONAL AND ENVIRONMENT CONTEXT DALAM MENGKAJI PERFORMA BISNIS PADA USAHA INDUSTRI EKONOMI KREATIF TERKAIT ADOPSI AI DI BIDANG PEMASARAN Herwan Abdul Muhyi; Arianis Chan; Tetty Herawaty; Rani Sukmadewi; Gessan Kurnia Dewi
JURNAL LENTERA BISNIS Vol. 13 No. 3 (2024): JURNAL LENTERA BISNIS, SEPTEMBER 2024
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v13i3.1256

Abstract

This study aims to analyze the factors influencing the readiness for artificial intelligence (AI) adoption in marketing among business actors in the creative industry sector in West Java. The research employs a quantitative approach, collecting data through surveys and questionnaires from 226 respondents. Multiple regression analysis was conducted to examine the relationship between technological, organizational, and environmental factors on business performance. The results indicate that organizational context factors significantly influence AI adoption in marketing, while technological and environmental contexts do not show a significant impact. These findings provide insights for business practitioners in formulating more effective strategies for AI adoption to enhance business performance in the creative industry sector.
The Role Of Education And Environmental Awareness In Promoting Ecopreneurship Among The Younger Generation Nurul Mardhiah Sitio; Gessan Kurnia Dewi; Tofa Waluyo Alifya; Risco Christianto Ondang
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 1 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i1.113

Abstract

Bandung Regency, which is experiencing overcapacity in landfills, has implemented a waste management solution involving the separation of organic and inorganic waste. Inorganic waste, which is notoriously difficult to decompose, has prompted the Bandung Regency government to adopt a community-focused approach to waste management, establishing waste banks in school-age communities. However, the project has encountered challenges, as evidenced by the fact that some schools have implemented waste banks but have not been actively engaged in their operations. This has led to the project's suboptimal implementation in Bandung Regency schools.The objective of this study is to identify the challenges associated with the inactivity of waste banks in Bandung Regency schools, as perceived by students and administrators.The study utilises the triple drivers of ecopreneurship, focusing on the economic, social, and environmental benefits of school waste banks. This research employs a mixed methods approach, utilising both quantitative and qualitative data collection methods. The quantitative approach involves the administration of surveys to students, followed by data processing using descriptive statistics. The qualitative method involves conducting interviews with administrators, and the data is processed using the Miles and Huberman model. The findings of the research indicate that the implementation of a waste bank for the management of inorganic waste in a school environment is positively received by the school, despite the presence of obstacles related to waste collection sites, socialisation among students, and differences between administrators and students regarding the most significant focus or choice for implementing waste banks in schools.It is anticipated that the research results will contribute to the understanding of inorganic waste management in waste banks that are less active in the school environment. The study thus recommends further research in schools that are routine or active in waste bank implementation activities, with a view to describing overall information about the implementation of school waste banks, especially in schools in Bandung Regency with school waste bank projects.
KEKUATAN DAN TANTANGAN PERAN ISTRI NELAYAN DALAM AKTIVITAS EKONOMI KELUARGA PESISIR Dewi, Gessan Kurnia; Lisnarini, Naurah; Utama, Mochhamad Ikhsan Cahya
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2074

Abstract

Coastal areas are characterized by economic vulnerability due to their strong dependence on natural conditions and seasonal sectors such as fisheries and tourism. Fishermen’s wives play a crucial role in sustaining the economic resilience of coastal households. This study aims to analyze the strengths and challenges of fishermen’s wives’ roles in household economic activities in Batu Karas Village, Pangandaran Regency. The research employed a qualitative descriptive approach using qualitative SWOT analysis. Data were collected through in-depth interviews, field observations, and document analysis involving village officials, management of the Mina Rasa Village Cooperative, fishing communities, and fishermen’s wives engaged in economic activities. The findings reveal that fishermen’s wives contribute significantly to the distribution of fishery products, the development of micro-scale businesses, and the diversification of household income sources. Revealed strengths include role flexibility and strong social capital within women’s coastal communities. However, these contributions are constrained by limited financial literacy, business management skills, and restricted access to decision-making processes within formal economic institutions. Meanwhile, the recovery of the coastal tourism sector presents opportunities for the development of value-added fishery products and creative coastal enterprises. This study underscores the importance of strengthening capacity building and institutional integration of fishermen’s wives within coastal economic governance to enhance the long-term economic resilience of fishermen’s households.
Co-Authors Arianis Chan Herwan Abdul Muhyi Mochhamad Ikhsan Cahya Utama Naurah Lisnarini Nur Syamsiyah Nurul Mardhiah Sitio Rani Sukmadewi Risco Christianto Ondang Tetty Herawaty Tofa Waluyo Alifya