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alhamdi, rezki
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Pengaruh Kepuasan Pelanggan Terhadap Penggunaan Member Card di Pippo Coffee Roasters Kota Batam Bimantara, Muhammad Hasib; Alhamdi, Rezki; Sipayung, Natal Olotua; Pratama, Tito
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3739

Abstract

Increasingly fierce competition in the coffee shop industry has driven businesses to understand customer behavior through loyalty programs, such as membership cards. A key factor influencing customers' decisions to utilize these cards is their satisfaction with the services and products offered. This study examines the impact of customer satisfaction on the usage of membership cards at Pippo Coffee Roasters in Batam City. Employing a quantitative approach with a survey method, data were collected via questionnaires distributed to 102 respondents selected through purposive sampling, specifically customers who hold membership cards. The research instrument underwent validity and reliability tests to ensure data accuracy and consistency. Data analysis utilized simple linear regression to assess the influence of customer satisfaction on membership card usage. The findings reveal that customer satisfaction has a positive and significant effect on membership card usage, with a coefficient of determination (R²) of 0.893, a regression coefficient of 0.896, and a t-test significance value of 0.000 (p < 0.05). This indicates that higher customer satisfaction levels correlate with increased membership card usage. Consequently, customer satisfaction plays a crucial role in encouraging participation in the loyalty program at Pippo Coffee Roasters. Consequently, elevated customer satisfaction with product quality, service, pricing, and ambiance positively correlates with increased membership card utilization.
Pengaruh Pemasangan Papan Iklan dan Kualitas Produk di Pippo Coffee Roasters Kota Batam Putra, Ferrysah; Alhamdi, Rezki; Rais, Syafruddin; Pratama, Tito
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3763

Abstract

The growth of the coffee shop industry in Indonesia has increased over time, with the increasing culture of drinking or enjoying coffee among Indonesian people, especially in the city of Batam. In facing very tight market competition, marketing techniques such as installing billboards and improving product quality are important to attract consumer buying interest. This study aims to analyze the influence of billboards and product quality on consumer buying interest, with the object of research on Pippo Coffee Roasters. The research method used is quantitative with data collection through questionnaires to consumers, then validity and reliability tests will be carried out, classical assumption tests such as normality tests, heteroscedasticity tests and multicollinearity tests, then continued with multiple linear regression analysis such as t tests and f tests, as well as determination coefficient tests. The results of the study state that all instruments in this study are declared valid and reliable, and fulfill the classical assumption test, and the regression results show that the billboard and product quality variables have a positive and significant effect on the purchasing interest variable, both partially and simultaneously, and a very strong regression value with an R square value of 0.987. Thus, this research shows results that can be used as evaluation material by Pippo Coffee Roasters.
Pengaruh Rating dan Review Melalui Google Reviews Terhadap Keputusan Pembelian Konsumen di Arch Alley Batam Alfiza, Muhammad; ., Dailami; Sipayung, Natal Olotua; Alhamdi, Rezki
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3889

Abstract

This study is motivated by the growing consumer behavior in food and beverage spending and the increasing role of Google Maps as an e-WOM platform influencing purchasing decisions. This research aims to examine the effect of Google Maps ratings and reviews on consumers’ purchasing decisions at Arch Alley Restaurant Batam. A quantitative approach with a causal associative design was employed, involving 111 respondents selected through purposive sampling. The research instrument was tested using validity and reliability tests, followed by classical assumption tests including normality, multicollinearity, and heteroscedasticity. Data were analyzed using multiple linear regression, supported by t-tests to assess partial effects and an F-test to evaluate simultaneous influence. The findings indicate that both rating and review significantly and positively affect purchasing decisions, with rating being the most dominant variable. Overall, the results highlight the essential role of digital reputation in shaping consumer decisions and strengthening customer loyalty.
Substitusi Jus Jeruk Segar Dengan Super Juice Jeruk Dalam Penerapan Mixology Berkelanjutan Langi, Yusakh Yama; Sipayung, Natal Olotua; Rais, Syafruddin; Alhamdi, Rezki
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3891

Abstract

This study investigates the use of Super Juice as a substitute for fresh orange juice in sustainable mixology. The research employed a quantitative experimental method with a Completely Randomized Design (CRD) consisting of two treatments: fresh orange juice and Super Juice. Sensory evaluation was conducted by 30 panelists trained, semi-trained, and untrained who assessed color, aroma, taste, and texture using a five-point hedonic scale. Data were analyzed with the Mann Whitney U test in SPSS 19. The findings indicate no significant differences (p > 0.05) between the two samples across all sensory attributes. However, fresh orange juice showed slightly higher scores in color and taste, while Super Juice performed better in aroma and texture due to its acid-assisted extraction method. Overall, Super Juice obtained a marginally higher mean score, suggesting it can serve as an effective alternative that supports sustainable mixology by enhancing efficiency and reducing citrus waste..
Co-Authors ., Dailami Alfiza, Muhammad Anggoro, Muhammad Roberto Annisa, Putri Ariansya, Bojes Aurora Mikasari, Dewi Bachrul Ulum Lubis, Taufik Bimantara, Muhammad Hasib Budhiartha, I Nyoman Clarissa, Tiffany DAILAMI Dailami - Eryd Saputra Hasib Bimantara, Muhammad Ilham, Wahyudi Irmalya, Gita Irwansyah R, Syailendra Reza Irwansyah Rezeki, Syailendra Reza Irwansyah Rezeki, Syalendra Reza Irwansyah, Syailendra Reza Irwansyah Langi, yusakh yama Maldin, Siska Amelia Meysie, Yovilia Moh. Thamdzir Olotua Sipayung, Natal Pratama, Tito Putra, Ferrysah Raihan Winata, Muhammad Wahyu Rehandana Damanik, Pablo Sipayung , Natal Olotua Sipayung, Natal Olotua Sukmamedian, Haufi Sweiney, Sweiney Syafruddin Rais, Syafruddin Thamdzir, Moh. Thandzir, Moh Thandzir, Moh. Yusuf, Abd Rahmad Yusuf, Abd Rahman Zahra , Alivia Putri