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Pengaruh Layout dan Desain Interior terhadap Kepuasan Pelanggan di Muso Art Café Batam Clarissa, Tiffany; Ilham, Wahyudi; Alhamdi, Rezki; Dailami, Dailami
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 5 No. 7 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v5i7.3421

Abstract

Batam City is one of the most popular tourist destinations. With the increasing demand for tourism in Batam City, various types of tourism-supporting businesses have emerged, particularly in the Food and Beverage sector. Many F&B businesses focus not only on the quality of their food but also on enhancing the experience of their guests, one of which is by optimmalizing the atmosphere through the applied layout and interior design. This study was conducted to determine whether spatial layout and interior design influence the level of customer satisfaction at Muso Art Cafe. This study used a descriptive quantitative method through data collected through observation, interviews, and questionnaires. The required sample size was 119 respondents and was obtained through accidental. Based on data analysis, the research indicators are valid and reliable, and free from symptoms of multicollinearity. The R2 result is 0.594, indicating that 59.4% of customer satisfaction is influenced by layout and interior design. Based on the results of the T-Statistic test, spatial layout has a significant positive effect with a value of 5.541, which meets the criteria, of > 1.96. The same applies to interior design, where this variable has a significant positive effect with a value of 4.738. Based on these results, it can be concluded that spatial layout and interior design have a simultaneous and partial effect on customer satisfaction. This proves that layout and interior design is something important that must be well-excecuted by the business owners especially in the F&B Industry.
Handover Of Printers As An Effort To Improve Administrative Support Facilities For Teachers And Students At Al-Azhar Private High School, Batam Dailami; Pratama, Tito; Alhamdi, Rezki; Thamdzir, Moh.; Sipayung, Natal Olotua; Rais, Syafruddin; Maldin, Siska Amelia; Ilham, Wahyudi; Irwansyah R, Syailendra Reza; Sukmamedian, Haufi; Yusuf, Abd Rahmad
JURNAL KEKER WISATA Vol. 4 No. 1 (2026): JANUARI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i1.463

Abstract

This community service activity aims to improve administrative support facilities at Al-Azhar Private High School Batam through the delivery of printers as a form of support for teaching and learning activities and school administration management. The problem faced by the school is the limited document printing facilities which has an impact on delays in the administrative process and the preparation of academic reports. Through this activity, the PKM implementation team coordinates with the school to distribute assistance in the form of a multifunctional printer unit that can be used by teachers and students in supporting administrative and academic activities. The implementation method includes a needs survey, equipment handover, and short training on the use of printers effectively and efficiently. The results of the activity show that the addition of this facility has a positive impact on the smooth school administration process, increases the efficiency of teachers' working time, and makes it easier for students to print learning documents. With this activity, it is hoped that it can strengthen cooperation between higher education institutions and high schools in an effort to improve the quality of education.
Entrepreneurship Training on Beverage Innovation for Students of Al-Azhar Private Senior High School Batam: Product Creation and Selling Price Calculation Alhamdi, Rezki; Saputra, Eryd; Pratama, Tito; Thandzir, Moh; Sipayung, Natal Olotua; Rais, Syafruddin; Irwansyah, Syailendra Reza Irwansyah; Ilham, Wahyudi; Maldin, Siska Amelia; yusuf, Abd Rahman
JURNAL KEKER WISATA Vol. 4 No. 1 (2026): JANUARI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i1.466

Abstract

This community service program was designed to develop entrepreneurial skills and financial literacy among high school students through practical training on beverage product creation and selling price calculation. The activity was conducted at Al-Azhar Private Senior High School Batam by lecturers and students of Batam Tourism Polytechnic. The training introduced participants to basic entrepreneurship concepts, production processes of contemporary beverages, cost management, and pricing strategies. Using a combination of lectures, demonstrations, and hands-on practice, students were guided to produce beverage products and calculate their unit costs and profit margins. The results revealed a significant improvement in students’ understanding of cost calculation, creativity in product development, and motivation toward entrepreneurship. The training not only enhanced practical skills but also inspired students to consider business opportunities in the food and beverage sector. This program serves as a sustainable model for vocational and entrepreneurial education in secondary schools
Pengaruh Customer Experience dan Service Quality terhadap Loyalitas Konsumen di Kesiangan X Fat boy Club Batam Annisa, Putri; Rais, Syafruddin; Alhamdi, Rezki; Dailami
Arus Jurnal Sosial dan Humaniora Vol 5 No 3: Desember (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i3.1936

Abstract

Usaha kuliner mengalami perkembangan yang pesat, karna makanan dan minuman merupakan kebutuhan pokok yang harus dipenuhi. Salah satunya cafe yang banyak diminati dan dijadikan tempat untuk berkumpul, bekerja dan melakukan kegiatan lainnya. Bisnis ini juga harus mengahadapi tantangan untuk tetap bertahan terhadap perubahan tren yang mempengaruhi loyalitas konsumen kepada suatu brand. Kesiangan X Fat Boy Club Batam merupakan cafe yang berdiri dan sedang mengahadapi tantangan tersebut, dimana pada penelitian ini peneliti tertarik mengambil Customer Experience dan Service Quality sebagai variabel indenpedent dan Loyalitas Konsumen sebagai variabel dependent. Penelitian ini bertujuan untuk mengetahui pengaruh Customer Experience dan Service Quality terhadap loyalitas konsumen pada Kesiangan X Fat Boy Club Batam. Upaya strategis dalam meningkatkan loyalitas konsumen menjadi fokus utama, dengan turut mempertimbangkan pentingnya fasilitas pendukung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang dilengkapi data dari dokumentasi serta wawancara singkat di Kesiangan x Fat Boy Club Batam. Pengumpulan data dilakukan melalui kuesioner kepada 100 pengunjung, yang ditetapkan menggunakan rumus Slovin dengan tingkat kesalahan 10%. Data yang diperoleh selanjutnya diolah menggunakan IBM SPSS Statistics Version 19 dengan uji validitas, reliabilitas, uji asumsi klasik, serta analisis regresi linier berganda. Berdasarkan hasil uji hipotesis, dapat disimpulkan bahwa secara parsial hanya service quality yang berpengaruh signifikan terhadap loyalitas konsumen, sedangkan customer experience tidak berpengaruh signifikan. Namun, secara simultan keduanya memiliki pengaruh signifikan terhadap loyalitas konsumen di Kesiangan Café × Fat Boy Club.
Pengaruh Konsistensi Rasa dan Pelayanan Terhadap Loyalitas Pelanggan Kedai Kopi Ameng Belakang Padang Raihan Winata, Muhammad Wahyu; Ilham, Wahyudi; Dailami, Dailami; Alhamdi, Rezki
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 5 No. 8 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v5i8.3404

Abstract

Di tengah persaingan industri kopi yang semakin ketat dan dinamika preferensi konsumen, kemampuan untuk mempertahankan konsistensi menjadi faktor kritis dalam menjaga loyalitas pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh konsistensi rasa minuman dan konsistensi pelayanan terhadap loyalitas pelanggan di Kedai Kopi Ameng, Belakang Padang. Metode yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada 100 responden yang dipilih menggunakan rumus Slovin. Data dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa konsistensi rasa (X1) dan konsistensi pelayanan (X2) berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap loyalitas pelanggan (Y), dengan nilai signifikansi 0,000 dan koefisien determinasi (R²) sebesar 0,693. Hal ini berarti 68,6% variasi loyalitas pelanggan dapat dijelaskan oleh kedua variabel tersebut. Temuan ini menegaskan bahwa menjaga kestabilan cita rasa dan pelayanan yang konsisten merupakan strategi penting dalam mempertahankan loyalitas pelanggan di tengah persaingan industri kopi yang semakin ketat. Dengan demikian, penelitian ini menyimpulkan bahwa konsistensi rasa dan pelayanan merupakan pilar strategis yang terbukti efektif dalam membangun dan mempertahankan loyalitas pelanggan pada kedai kopi lokal.