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PENGARUH FASILITAS DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN DI KAFE KEBOON KOPI BATAM Anggoro, Muhammad Roberto; Dailami, Dailami; Thandzir, Moh.; Alhamdi, Rezki; Irwansyah Rezeki, Syailendra Reza; Sukmamedian, Haufi
JURNAL MENATA Vol. 4 No. 2 (2025): NOVEMBER 2025
Publisher : Puslitabmas Batam Tourism Polytecnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jmt.v4i2.418

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh fasilitas dan citra merek terhadap keputusan pembelian di kafe keboon kopi Batam. Jenis peelitian ini merupakan penelittian metode kuantitatif dengan SPSS versi 22 sebagai alat analisisnya. Populasi dalam pennelitian ini adalah seluruh konsumen kafe keboon kopi Batam. Sampel yang digunakan sebanyak 100 sampel dengan rumus slovin. Teknik pengumpulan data dengan menyebar kuesioner kepada responden. Metode analisis data yang digunakan adalah dengan menganalisis regresi linear berganda kemudian dengan uji asumsi klasik yaitu dengan uji normalitas dan heteroskedastisitas, selanjutnya uji hipotesis dan uji koefisien determinasi. Hasil penelitian menunjukan bahwa fasilitas dan citra merek berpengaruh dan signifikan terhadap keputusan pembelian. Dapat dilihat dari uji hipotesis yaitu uji t dan uji f dimana pada nilai t hitung variabel fasilitas sebesar 2,888 lebih besar dari t tabel 1,66023 dan variabel citra merek sebesar 5,474 lebih besar dari t tabel 1,66023. Kemudian nilai f hitung sebesar 93,190 sedang f tabelnya 3,09. Jika F hitung melebihi F tabel, hipotesis nol (H0) diterima dan hipotesis alternatif (Ha) ditolak. Sebaliknya, bila F hitung kurang dari F tabel, (H0) ditolak dan (Ha) diterima. Selanjutnya untuk membuktikan bahwa variabel berpengaruh dapat dilihat dari hasil uji koefisien determinasi dimana nilai korelasi (R) untuk variabel fasilitas dan citra merek sebesar 0,810 dan nilai koefisien determinasi (R-Square) sebesar 0,655. Ini menunjukkan bahwa variabel fasilitas (X1) dan citra merek (X2) berpengaruh terhadap keputusan pembelian (Y).
Determinants of Food Waste Behavior in Culinary Tourism in Batam City: The Role of Intention to Reduce Food Waste, Attitude, and Personal Norm Alhamdi, Rezki; Saputra, Eryd
Electronic Journal of Education, Social Economics and Technology Vol 6, No 2 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i2.1164

Abstract

Culinary tourism not only offers gastronomic experiences but also contributes to the increase of food waste. This food waste arises from tourists’ behavior of not finishing their meals. The purpose of this study is to identify the factors that influence tourists’ food waste behavior, specifically their tendency not to finish their food, which eventually ends up in the trash at culinary tourism sites in Batam City. This research employs a quantitative approach with 325 respondents who have visited culinary tourism destinations in Batam City. The questionnaire used as the research instrument was first validated by culinary industry experts through a Focus Group Discussion (FGD). Data were analyzed using PLS-SEM, including outer model testing to ensure the validity and reliability of the constructs, and inner model testing to examine the relationships among variables. The findings indicate that personal norm has a significant effect on the intention to reduce food waste, whereas attitude and food taste do not. Furthermore, for the mediation effect through food waste behavior, only personal norm shows a significant indirect effect mediated by the intention to reduce food waste, while food taste and attitude show no significant influence. This study calls for greater awareness and concern toward food consumption, emphasizing the importance of finishing meals during culinary tourism activities.
Pengaruh Layout dan Desain Interior terhadap Kepuasan Pelanggan di Muso Art Café Batam Clarissa, Tiffany; Ilham, Wahyudi; Alhamdi, Rezki; Dailami, Dailami
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 5 No. 7 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v5i7.3421

Abstract

Batam City is one of the most popular tourist destinations. With the increasing demand for tourism in Batam City, various types of tourism-supporting businesses have emerged, particularly in the Food and Beverage sector. Many F&B businesses focus not only on the quality of their food but also on enhancing the experience of their guests, one of which is by optimmalizing the atmosphere through the applied layout and interior design. This study was conducted to determine whether spatial layout and interior design influence the level of customer satisfaction at Muso Art Cafe. This study used a descriptive quantitative method through data collected through observation, interviews, and questionnaires. The required sample size was 119 respondents and was obtained through accidental. Based on data analysis, the research indicators are valid and reliable, and free from symptoms of multicollinearity. The R2 result is 0.594, indicating that 59.4% of customer satisfaction is influenced by layout and interior design. Based on the results of the T-Statistic test, spatial layout has a significant positive effect with a value of 5.541, which meets the criteria, of > 1.96. The same applies to interior design, where this variable has a significant positive effect with a value of 4.738. Based on these results, it can be concluded that spatial layout and interior design have a simultaneous and partial effect on customer satisfaction. This proves that layout and interior design is something important that must be well-excecuted by the business owners especially in the F&B Industry.
Handover Of Printers As An Effort To Improve Administrative Support Facilities For Teachers And Students At Al-Azhar Private High School, Batam Dailami; Pratama, Tito; Alhamdi, Rezki; Thamdzir, Moh.; Sipayung, Natal Olotua; Rais, Syafruddin; Maldin, Siska Amelia; Ilham, Wahyudi; Irwansyah R, Syailendra Reza; Sukmamedian, Haufi; Yusuf, Abd Rahmad
JURNAL KEKER WISATA Vol. 4 No. 1 (2026): JANUARI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i1.463

Abstract

This community service activity aims to improve administrative support facilities at Al-Azhar Private High School Batam through the delivery of printers as a form of support for teaching and learning activities and school administration management. The problem faced by the school is the limited document printing facilities which has an impact on delays in the administrative process and the preparation of academic reports. Through this activity, the PKM implementation team coordinates with the school to distribute assistance in the form of a multifunctional printer unit that can be used by teachers and students in supporting administrative and academic activities. The implementation method includes a needs survey, equipment handover, and short training on the use of printers effectively and efficiently. The results of the activity show that the addition of this facility has a positive impact on the smooth school administration process, increases the efficiency of teachers' working time, and makes it easier for students to print learning documents. With this activity, it is hoped that it can strengthen cooperation between higher education institutions and high schools in an effort to improve the quality of education.
Entrepreneurship Training on Beverage Innovation for Students of Al-Azhar Private Senior High School Batam: Product Creation and Selling Price Calculation Alhamdi, Rezki; Saputra, Eryd; Pratama, Tito; Thandzir, Moh; Sipayung, Natal Olotua; Rais, Syafruddin; Irwansyah, Syailendra Reza Irwansyah; Ilham, Wahyudi; Maldin, Siska Amelia; yusuf, Abd Rahman
JURNAL KEKER WISATA Vol. 4 No. 1 (2026): JANUARI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i1.466

Abstract

This community service program was designed to develop entrepreneurial skills and financial literacy among high school students through practical training on beverage product creation and selling price calculation. The activity was conducted at Al-Azhar Private Senior High School Batam by lecturers and students of Batam Tourism Polytechnic. The training introduced participants to basic entrepreneurship concepts, production processes of contemporary beverages, cost management, and pricing strategies. Using a combination of lectures, demonstrations, and hands-on practice, students were guided to produce beverage products and calculate their unit costs and profit margins. The results revealed a significant improvement in students’ understanding of cost calculation, creativity in product development, and motivation toward entrepreneurship. The training not only enhanced practical skills but also inspired students to consider business opportunities in the food and beverage sector. This program serves as a sustainable model for vocational and entrepreneurial education in secondary schools
Pengaruh Customer Experience dan Service Quality terhadap Loyalitas Konsumen di Kesiangan X Fat boy Club Batam Annisa, Putri; Rais, Syafruddin; Alhamdi, Rezki; Dailami
Arus Jurnal Sosial dan Humaniora Vol 5 No 3: Desember (2025)
Publisher : Arden Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57250/ajsh.v5i3.1936

Abstract

Usaha kuliner mengalami perkembangan yang pesat, karna makanan dan minuman merupakan kebutuhan pokok yang harus dipenuhi. Salah satunya cafe yang banyak diminati dan dijadikan tempat untuk berkumpul, bekerja dan melakukan kegiatan lainnya. Bisnis ini juga harus mengahadapi tantangan untuk tetap bertahan terhadap perubahan tren yang mempengaruhi loyalitas konsumen kepada suatu brand. Kesiangan X Fat Boy Club Batam merupakan cafe yang berdiri dan sedang mengahadapi tantangan tersebut, dimana pada penelitian ini peneliti tertarik mengambil Customer Experience dan Service Quality sebagai variabel indenpedent dan Loyalitas Konsumen sebagai variabel dependent. Penelitian ini bertujuan untuk mengetahui pengaruh Customer Experience dan Service Quality terhadap loyalitas konsumen pada Kesiangan X Fat Boy Club Batam. Upaya strategis dalam meningkatkan loyalitas konsumen menjadi fokus utama, dengan turut mempertimbangkan pentingnya fasilitas pendukung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei yang dilengkapi data dari dokumentasi serta wawancara singkat di Kesiangan x Fat Boy Club Batam. Pengumpulan data dilakukan melalui kuesioner kepada 100 pengunjung, yang ditetapkan menggunakan rumus Slovin dengan tingkat kesalahan 10%. Data yang diperoleh selanjutnya diolah menggunakan IBM SPSS Statistics Version 19 dengan uji validitas, reliabilitas, uji asumsi klasik, serta analisis regresi linier berganda. Berdasarkan hasil uji hipotesis, dapat disimpulkan bahwa secara parsial hanya service quality yang berpengaruh signifikan terhadap loyalitas konsumen, sedangkan customer experience tidak berpengaruh signifikan. Namun, secara simultan keduanya memiliki pengaruh signifikan terhadap loyalitas konsumen di Kesiangan Café × Fat Boy Club.
Pengaruh Konsistensi Rasa dan Pelayanan Terhadap Loyalitas Pelanggan Kedai Kopi Ameng Belakang Padang Raihan Winata, Muhammad Wahyu; Ilham, Wahyudi; Dailami, Dailami; Alhamdi, Rezki
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 5 No. 8 (2025): COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v5i8.3404

Abstract

Di tengah persaingan industri kopi yang semakin ketat dan dinamika preferensi konsumen, kemampuan untuk mempertahankan konsistensi menjadi faktor kritis dalam menjaga loyalitas pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh konsistensi rasa minuman dan konsistensi pelayanan terhadap loyalitas pelanggan di Kedai Kopi Ameng, Belakang Padang. Metode yang digunakan adalah pendekatan kuantitatif dengan penyebaran kuesioner kepada 100 responden yang dipilih menggunakan rumus Slovin. Data dianalisis menggunakan regresi linear berganda. Hasil penelitian menunjukkan bahwa konsistensi rasa (X1) dan konsistensi pelayanan (X2) berpengaruh positif dan signifikan baik secara parsial maupun simultan terhadap loyalitas pelanggan (Y), dengan nilai signifikansi 0,000 dan koefisien determinasi (R²) sebesar 0,693. Hal ini berarti 68,6% variasi loyalitas pelanggan dapat dijelaskan oleh kedua variabel tersebut. Temuan ini menegaskan bahwa menjaga kestabilan cita rasa dan pelayanan yang konsisten merupakan strategi penting dalam mempertahankan loyalitas pelanggan di tengah persaingan industri kopi yang semakin ketat. Dengan demikian, penelitian ini menyimpulkan bahwa konsistensi rasa dan pelayanan merupakan pilar strategis yang terbukti efektif dalam membangun dan mempertahankan loyalitas pelanggan pada kedai kopi lokal.
Pengaruh Country Image, Lokasi, Gaya Hidup Terhadap Minat Berkunjung Ke Negara Singapura Alhamdi, Rezki; Pratama, Tito; Saputra, Eryd; Olotua Sipayung, Natal; Rehandana Damanik, Pablo
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i1.2744

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh Country Image, lokasi, dan gaya hidup terhadap keputusan masyarakat Batam untuk berkunjung ke Singapura. Menggunakan pendekatan kuantitatif dengan metode deskriptif, data dikumpulkan melalui survei kuesioner dan dianalisis menggunakan Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa Country Image dan gaya hidup memiliki pengaruh signifikan terhadap minat berkunjung, sedangkan lokasi tidak memberikan dampak yang signifikan. Temuan ini mengindikasikan bahwa citra positif Singapura sebagai destinasi wisata modern dan tren gaya hidup masyarakat Batam lebih memengaruhi keputusan kunjungan dibandingkan kedekatan geografis. Studi ini memberikan wawasan bagi pengelola pariwisata untuk merumuskan strategi pemasaran yang efektif guna meningkatkan kunjungan wisatawan dari Batam ke Singapura.
Analisis Efektivitas Pelatihan Sequence of service dalam Mempersiapkan Mahasiswa untuk memasuki Industri Perhotelan Sipayung, Natal Olotua; ., Dailami; Alhamdi, Rezki; Langi, yusakh yama
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3219

Abstract

This study aims to examine the effectiveness of sequence of service training provided to students of the Food and Beverage Management Study Program at Politeknik Pariwisata Batam in preparing them to enter the hospitality industry. Sequence of service, as a guideline for the sequence and steps that must be followed in serving guests—from their arrival until they leave the restaurant—is a crucial factor in determining guest satisfaction during their visit. Satisfied guests are more likely to return, whereas dissatisfied guests tend not to come back, which directly affects the profitability of hospitality businesses.This research is motivated by the growing demand for qualified human resources in the hospitality industry, particularly in the Food & Beverage (F&B) sector. To meet this demand, it is essential to prepare well-trained personnel who can respond effectively to guest needs.This study employs a qualitative descriptive method using techniques such as observation, interviews, and documentation. Based on the analysis of several factors influencing the effectiveness of training—namely training design, teaching methods, participant engagement, management support, evaluation and feedback, relevance to industry needs, and post-training support—it can be concluded that the training conducted at the Food and Beverage Management Study Program of Politeknik Pariwisata Batam is effective and aligned with hospitality industry standards. This is evidenced by students’ readiness to enter the hospitality industry and their successful placement in internationally standardized hotels both domestically and abroad.
Pengaruh Variasi Menu Terhadap Keputusan Pembelian Di Common Space Coffee & Bar Batam Meysie, Yovilia; Pratama, Tito; Rais, Syafruddin; Alhamdi, Rezki
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3713

Abstract

The increasing popularity of cafés as social spaces has intensified competition within the culinary industry. One crucial factor influencing consumers’ purchasing decisions is the variety of menu options offered by a business. This study aims to examine the effect of menu variation on purchasing decisions at Common Space Coffee & Bar Batam. The research applies a quantitative approach with a causal associative design. Data were obtained through an online questionnaire distributed via Google Form to 99 respondents selected using a purposive sampling technique, consisting of customers who had made at least two purchases within the last three months. The data were analyzed using the PLS-SEM 3.0 software. The results demonstrate that menu variation has a positive and significant effect on purchasing decisions, indicated by a path coefficient value of 0.970, a t-statistic of 98.309, and a p-value of 0.000. These findings confirm that a greater diversity of menu offerings substantially enhances consumers’ purchasing decisions
Co-Authors ., Dailami Alfiza, Muhammad Anggoro, Muhammad Roberto Annisa, Putri Ariansya, Bojes Aurora Mikasari, Dewi Bachrul Ulum Lubis, Taufik Bimantara, Muhammad Hasib Budhiartha, I Nyoman Clarissa, Tiffany DAILAMI Dailami - Eryd Saputra Hasib Bimantara, Muhammad Ilham, Wahyudi Irmalya, Gita Irwansyah R, Syailendra Reza Irwansyah Rezeki, Syailendra Reza Irwansyah Rezeki, Syalendra Reza Irwansyah, Syailendra Reza Irwansyah Langi, yusakh yama Maldin, Siska Amelia Meysie, Yovilia Moh. Thamdzir Olotua Sipayung, Natal Pratama, Tito Putra, Ferrysah Raihan Winata, Muhammad Wahyu Rehandana Damanik, Pablo Sipayung , Natal Olotua Sipayung, Natal Olotua Sukmamedian, Haufi Sweiney, Sweiney Syafruddin Rais, Syafruddin Thamdzir, Moh. Thandzir, Moh Thandzir, Moh. Yusuf, Abd Rahmad Yusuf, Abd Rahman Zahra , Alivia Putri