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All Journal Journal of Consumer Science Infotech Journal MIX : Jurnal Ilmiah Manajemen Jurnal Sains & Teknologi Lingkungan Warta Ardhia : Jurnal Perhubungan Udara Jurnal Ilmiah Edunomika (JIE) International Journal of Business Economics (IJBE) Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Journal of Business Studies and Management Review
Ikhsan, Ridho Bramulya
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Transportation Other

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Journal : Journal of Business Studies and Management Review

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The INTERSECTION OF SOCIAL MEDIA LEARNING AND ENTREPRENEURIAL ORIENTATION: EFFECTS ON ACADEMIC OUTCOMES FOR GEN Z HIGHER EDUCATION STUDENTS Rinaldi, Banu; Herlina, Maria Grace; Ikhsan, Ridho Bramulya
Journal of Business Studies and Management Review Vol. 7 No. 2 (2024): JBSMR, Vol 7 No.2 June 2024
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v7i2.34262

Abstract

This study examines the influence of social media learning and entrepreneurial orientation on the academic performance of Generation Z in higher education institutions. Conducted in Greater Jakarta from February to June 2023. It involved 216 gen Z participants. The research utilised Rasch Model Analysis and Chi-Square Analysis for data examination. The research results revealed that students proficient in entrepreneurial orientation and social media learning had better GPAs, although social media learning alone did not significantly impact academic performance. The study underscores the importance of combining entrepreneurial orientation with social media learning to enhance academic performance in Generation Z students. It highlights the need for further research, considering the limited geographical scope and the lack of data on specific educational social media platforms. This research contributes to understanding how to effectively use social media and entrepreneurial skills to improve academic outcomes in higher education settings.
Co-Authors Agusinta, Lira Alfarizi, Muhammad Annur, Rania Ramadhanty Br Sinukaban, Laranza Destami Dinegoro, Radindya Citta Edhie Budi Setiawan, Edhie Budi Efendi, Calvin Lucky Erick Fernando B311087192 Fernando, Yudi Hamali, Sambudi Hartiwi Prabowo, Hartiwi Herlina, Maria Grace Juliater Simamarta Nuraini Sari, Nuraini Rhido, M Rinaldi, Banu Sangkereng, Ivan Sela, Shiyrah Theosebes Wahyu Wibowo Warniancy Ariesty Wouter, Dewulf Yuniarty Yuniarty Yuniarty, Yuniarty