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All Journal JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK JURNAL MUTIARA MANAJEMEN Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal ABDIMAS MUTIARA Dinamis: Jurnal Pengabdian Kepada Masyarakat
Purba, Kuras
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Journal : JURNAL MUTIARA MANAJEMEN

 1 
PENGARUH PERSEPSI HARGA DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG DI RESTORAN HAKATA IKKOUSHA MEDAN Sofian, Abu; Sarumaha, Imelda Santi; Purba, Kuras
JURNAL MUTIARA MANAJEMEN Vol 8 No 2 (2023): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v8i2.6295

Abstract

The purpose of this study is to ascertain how the perception of price and service quality affects patrons' desire to repurchase from Hakata Ikkousha Medan. Partially and concurrently, the impact of pricing perception and service quality on repurchase interest will be examined. This study used a quantitative method and was a survey. The patrons of the restaurant Hakata Ikkousha Medan made up the research population. The incidental sampling technique was used to choose the sample, which included 94 customers. The study's findings show that the repurchase interest variable (Y) is significantly positively impacted by the service quality variable (X1) and the price perception variable (X2) is considerably positively impacted by the repurchase interest variable.
PENGARUH SERVICESCAPE DAN SHOPPING LIFESTYLE TERHADAP IMPULSIVE BUYING PADA KONSUMEN BRAND EXIT GIRL DI MATAHARI MANHATTAN TIMES SQUARE MEDAN Laia, Adilman; Malau, Teresita Wineva; Purba, Kuras
JURNAL MUTIARA MANAJEMEN Vol 8 No 2 (2023): Jurnal Mutiara Manajemen
Publisher : UNIVERSITAS SARI MUTIARA INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51544/jmm.v8i2.6303

Abstract

Penelitian ini melibatkan 96 konsumen dari Exit Girl dari Brand di Downtown Manhattan Time Square, dengan metode pengambilan sampel menggunakan metode purposive. Data diperoleh melalui observasi, kuesioner, dan studi pustaka. Data diteliti menggunakan regresi linier berganda dan uji T dan F. Hasil analisis menunjukkan: Servicescape pengaruh yang signifikan pada pembelian impulsif (thitung = 3,667 lebih besar dari ttabel = 1,661, yang berarti 0,000 kurang dari 0,05). Shopping lifestyle juga pengaruh signifikan (thitung = 3,445 > ttabel = 1,661, sig. 0,001 < 0,05). Secara simultan, keduanya mempengaruhi impulsive buying (Fhitung = 6,765 > Ftabel = 3,09, sg. 0,002 < 0,05). Koefisien penentuan (R2) Adalah 0,785 mengindikasikan bahwa 78% variabilitas pembelian impulsif dapat dijelaskan oleh kedua variabel, sementara elemen lain yang tidak termasuk dalam studi ini memengaruhi bagian lainnya
Co-Authors Edward, Yusuf Ronny Kusman Sudibyo Laia, Adilman Malau, Teresita Wineva Michael Jeriko Damanik Nababan, Dame Tiur Magdalena Raja David Hamonangan Damanik, Yan Ria Ginting, Rasinta Romi, Elly Romy, Elly Sahala Purba Sarumaha, Imelda Santi Sherhan Siahaan, Septony B Sitohang, Santy Aji Sofian, Abu Tarigan, Samuel Toni, Nagian WUDJUD, WIE SHI