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All Journal Jurnal Teknik Industri Terintegrasi (JUTIN) Airlangga Journal of Innovation Management Indonesian Community Journal Jurnal INKOFAR Sainteks: Jurnal Sain dan Teknik Journal Education And Islamic Studies
Hamidah, Siti Nur
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Religion Agriculture, Biological Sciences & Forestry Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Jurnal Teknik Industri Terintegrasi (JUTIN)

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Perancangan model bisnis dengan triple layered business model canvas untuk pengembangan UMKM Kecap Segi Tiga Majalengka Hamidah, Siti Nur; Suhendra, Agus Achmad; Martini, Sri
Jurnal Teknik Industri Terintegrasi (JUTIN) Vol. 7 No. 4 (2024): October
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jutin.v7i4.33399

Abstract

This study aims to design a business model that supports the development strategy of the soy sauce business in UMKM Kecap Segi Tiga Majalengka, using the Triple Layered Business Model Canvas (TLBMC) approach. This research identifies the company's strategic position through SWOT analysis and determines strategy priorities using the Analytical Hierarchy Process (AHP) method. The samples used include owners, managers, production staff, marketing, customers, and representatives of the industrial office. The results of the SWOT analysis show that the Kecap Segi Tiga MSME is in a grow and develop position (quadrant I), which requires a growth strategy. The highest weight in the AHP analysis for the economic layer was found in revenue streams and cost structure (score 0.33297), the environmental layer in functional value and materials (score 0.1890), and the social layer in employee aspects (score 0.2830). This proposed business model is reorganized in the form of TLBMC to support the development of MSMEs.
Co-Authors Abdullah, Fadil Agus Achmad Suhendra Agus Miftakus Surur, Agus Miftakus Akhyar, M. Khoiril Anam, Khurul Anggara, Ikbal Aprilia, Hafiza Aprilia, Hafizah Dewi, Sarastya Lestari, Alifia Putri Midya Yuli Amreta Mohamed, Hasnah Binti Mukaromah, Lisa Aminatul Nabilah, Jihan Rona Ningtyas, Nuslul Arum Ridwanulloh, M. Ubaidillah Rosyaida, Humai Sholikhah, Taqwi Matus Sri Martini