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All Journal Jurnal Ilmu Komunikasi Jurnal The Messenger Jurnal Perempuan Jurnal Studi Komunikasi urnal Interaksi: Jurnal Ilmu Komunikasi Jiko (Jurnal Informatika dan komputer) NUSANTARA : Jurnal Ilmu Pengetahuan Sosial Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Perempuan Bricolage : Jurnal Magister Ilmu Komunikasi LINIMASA: JURNAL ILMU KOMUNIKASI Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) JIIP (Jurnal Ilmiah Ilmu Pendidikan) Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Da'watuna: Journal of Communication and Islamic Broadcasting Arkus Jurnal Spektrum Komunikasi International Journal of Social, Economic, and Business International Journal of Social and Education (INJOSEDU)
Aulia Rahmawati
Department Of Communication Science, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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VIRTUAL ETHNOGRAPHY OF THE CULTURE AND BEHAVIOR OF THE CIBALIUNG COMMUNITY IN UTILIZING FACEBOOK PRO AS A SPACE FOR EXPRESSION AND A SOURCE OF ECONOMIC OPPORTUNITIES David Hermawan; Aulia Rahmawati
INJOSEDU: International Journal of Social and Education Vol. 3 No. 5 (2026): International Journal of Social and Education (INJOSEDU)
Publisher : Adisam Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid advancement of digital technology has transformed the function of social media from merely a communication platform into a space for self-expression and a new source of economic opportunities for society, including rural communities. This study aims to gain an in-depth understanding of how culture and behavior are constructed within the Cibaliung Community, a public Facebook group with approximately 46.5 thousand members, in utilizing the Facebook Pro feature as a space for expression and a source of economic opportunities. The study employed a qualitative approach using a virtual ethnography method based on Christine Hine's framework, supported by Henry Jenkins' theory of Participatory Culture and the concept of Digital Empowerment. Data were collected through participant observation and digital documentation of posts, comments, and interactions among community members over a period of approximately three months. The data were then analyzed using the Miles and Huberman interactive analysis model, while the trustworthiness of the findings was established through source, technique, and time triangulation. The findings indicate that Facebook Pro is utilized as a space for personal expression, religious expression, local Sundanese-language humor, and digital creativity; as a source of economic opportunities through content monetization, product promotion and sales, and access to employment information; and as a discussion forum in which the comment section has evolved into a collective deliberative space for addressing both local and national issues. These findings demonstrate that the boundary between online and offline spaces has become increasingly blurred and illustrate how rural communities are capable of achieving digital empowerment without requiring substantial capital investment.
Digital Football Fandom as Participatory Culture: Study from @utdfocusid on Platform X Andhika Widy Nugroho; Aulia Rahmawati
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.159

Abstract

This study examines the forms of participatory culture within the Manchester United fandom on social media platform X through the account @utdfocusid. Employing a qualitative approach with Christine Hine's virtual ethnography method, data were collected through virtual observation of three strategically selected match periods involving Manchester United against Grimsby Town, Liverpool, and Arsenal, alongside supplementary content outside these periods. Data analysis followed the interactive model by Miles, Huberman, and Saldana. The findings demonstrate that @utdfocusid embodies all four dimensions of Participatory Culture, Affiliations manifested through memes and hashtags as collective identity markers; Expressions embodied in sarcastic humor and emoticon use as emotional communication; Circulations occurring through live tweets and multi-directional fan interactions; and Collaborative Problem Solving evident in real-time tactical discussions and historical rivalry threads that collectively produce richer community knowledge. These findings establish that digital fandom operates as a complex communication ecosystem where collective identity, solidarity, and shared knowledge are actively constructed, extending well beyond mere emotional expression
Redefining Femininity in The Ugly Stepsister (2025) : A Critical Discourse Analysis of Beauty Standards and Power Relations Rafina Nuraisa; Aulia Rahmawati
International Journal of Social, Economic, and Business Vol. 2 No. 3 (2026): March 2026
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v2i3.160

Abstract

This study examines the discourse of femininity and beauty standards in the film The Ugly Stepsister using Sara Mills’ Critical Discourse Analysis. The research is based on the persistence of patriarchal beauty standards reproduced through popular narratives, particularly the Cinderella story. The film portrays Elvira as a woman who experiences social pressure to conform to ideal femininity in order to gain validation and acceptance. This study aims to analyze how femininity, body control, and power relations are represented through verbal, visual, and narrative aspects in the film. The research employs a descriptive qualitative method with Sara Mills’ approach focusing on subject-object positions and writer-reader positions. The findings reveal that the female body is constructed as an object of social discipline shaped by patriarchal values and beauty standards. Although Elvira is positioned as an active subject within the narrative, she simultaneously becomes the object of objectification and social pressure. The study also shows that beauty standards are reproduced not only by male characters but also through relationships among women. This research implies that film functions as a medium that both reproduces and reconstructs discourses surrounding femininity in popular culture.
Imagining the "New Father”: Fatherhood and Masculinity in Keluarga Cemara (2018) Aulia Rahmawati; Catur Putri Kirana
ULTIMA Comm Vol 15 No 1 (2023): ULTIMACOMM
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v15i2.3107

Abstract

This study critically analyzes the representation of fatherhood and masculinity in the Indonesian film Keluarga Cemara (2018). It utilizes Norman Fairclough's framework for critical discourse analysis to examine how sociocultural norms and expectations shape the conceptualizations of fatherhood roles. The analysis revealed that conventional patriarchal values dictate fatherhood primarily through an economic lens, placing immense pressure on fathers as financial providers. However, the film's portrayal of the character Abah disrupts this dominant narrative by highlighting the importance of the father's emotional presence and involvement in children's lives, even when facing financial constraints. Abah's struggles expose the narrow definitions of masculinity and fatherhood perpetuated by society. His character illuminates the phenomenon of "father hunger" arising from emotional disconnection when paternal roles focus exclusively on being the breadwinner. This study argues that the film prompts a re-examination of outmoded fatherhood norms to address children's holistic developmental needs. This emphasizes the need for a more inclusive understanding of masculinity and fatherhood in the Indonesian society and culture. The analysis is situated within the specific sociocultural context of the film, highlighting the complex interplay between cinematic texts, discourse, and broader norms. It underscores cinema's potential to challenge engrained gender roles and catalyze progressive social change
Manufacturing Authenticity: The Rise of Indonesian Micro-Celebrities on Instagram Aulia Rahmawati
Jurnal The Messenger Vol. 13 No. 1 (2021): January-April
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i1.999

Abstract

This paper interrogates the way in which Instagram, as one of the most famous micro-blogging participatory online media in the world, creates the production, consumption and articulation of the so-called micro-celebrity. The concept of micro-celebrity has been expanded to unearth the phenomenon of someone who has gained massive online popularity and followers based on their online-persona. Despite its burgeoning prominence, there is a lacuna of research addressing the emergence of micro-celebrities in Indonesia and the way in which Instagram facilitates such trajectories. This paper focuses on Instagram and how this platform helps to build celebrity online persona by examining what and how discourses have been embodied and reproduced by local (Indonesia) micro-celebrities. Using multimodal discourse analysis, this paper concludes that both discourses of authenticity and ordinariness are mostly prevailing in both Dian Pelangi and Arief Muhammad s Instagram accounts. Dian Pelangi and Arief Muhammad s rise to fame through online platform such as Instagram confirmed the digital myth that the Internet is the place of meritocracy where everyone can thrive without acknowledging the structural inequality toward those who lack in access or knowledge in achieving the same level of success.
Co-Authors Amri Muhaimin Andhika Widy Nugroho Catur Putri Kirana David Hermawan Dian Hutami Rahmawati Dwi Arman Prasetya Dwi Prasetyo Wahyuningtyas Fakhri Visan Rahmaddani Febriyanti, M.Med.Kom, Syafrida Nurrachmi Fitria, Belinda Firda Mila Hanan, Haris Kusuma, Ade Kusumajanti Pambudi, Gregorius Satrio Adi Arto Rafina Nuraisa Reza Febrianto Ririn Puspita Tutiasri ririn tutiasri Riyan Fredian Dzul Iftikar Santoso, Wahyu Sumardjijati Sumardjijati Syafrida Febriyanti Tasya Fasa Anjani Vicky Virgiawan Walgunadi Yuki Amalia Prasetyo Putri