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All Journal Al-Muzara'ah Jurnal Pengabdian Kepada Masyarakat MEMBANGUN NEGERI International Journal of Zakat (IJAZ) Wacana Ekonomi : Jurnal Ekonomi, Bisnis dan Akuntansi Jurnal Pengabdian kepada Masyarakat Nusantara COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Bangun Desa : Jurnal Pengabdian Masyarakat BULLET : Jurnal Multidisiplin Ilmu Land Journal Hut Publication Business and Management
Anggraini, Dita
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Competitive Strategy Of Wholesalers Using Digital Business In Banjarmasin Nour Halisa, Novia; Maulina, Dessy; Anggraini, Dita; Nur Asyifa, Rika; Saputri, Sherly
Hut Publication Business and Management Vol. 4 No. 1 (2024): Hut Publication Business and Management
Publisher : PT. Hanken Sukses Jaya

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Abstract

This study aims to analyze the development of digital technology in supporting businesses run by traders and analyze strategies that can be developed to increase the competitiveness of Wholesale Market traders in Banjarmasin City. The method used in this research is qualitative research with a survey approach ie do field research ( field research ) on wholesale market traders in the city of Banjarmasin. Informants selected in this study were the Head of the Department of Trade and Industry of the City of Banjarmasin, traders and business people at the Banjarmasin Wholesale Market. Research results explain part Most traders in the Sudimampir market have implemented digital business. Apart from that there is Online business can attract more consumers not only within the city but also outside the region as well promote online with flexible time and profitable for traders. Furthermore The use of social media as a means of promotion by merchants cannot be separated from the marketing strategy, namely advertising, marketing through e-commerce, and promotions price . Keywords: Digital Business, Wholesale market
Co-Authors Ahmad Anis Abdullah Akbar, M Yunus Andini Tribuana Tunggadewi, Andini Tribuana Andrian, Zulkifli Arraswita, Nailah Azizah, Nilna Azzikra, Ardhi C. Agustina, Audisti Dessy Maulina Dwi Permana, Anang Eviana Eviana, Eviana Fuzy Yustika Manik, Fuzy Yustika Hayatusyifa, Rafika Putri Irsyad, Mohamad Junari, Ulfah Lathifah Kemal Asyidiq, Muhammad Kurniawan, Muhammad Fariez Larasati, Ananda Lukisti, Rani N. Sigalingging, Enjel Nepy Asmara, Dramora Nisa, Alditta Khoirun Nour Halisa, Novia Novita Sari Nur Asyifa, Rika Nur Inayah Nurcahyo, Ridwan Dwi Nurhalizah, Novia O. L. Amukti, Crussel Prasetianto, Wisnu Pratama, Zikri Fatua Puspitasari, Dian Putri Putri, Ayu Marsela Rahmadani, Vivi Gusrini Ramadhani, Devina Aulia Reza Alkaf, Ali Rizqi, Additya S. Kusuma, Rendy S. Manurung, Joyce Sahputra, Kana Saputri, Sherly Sari, Aisha Putrina Sari, Yuni Artika Sariyyah, Naila Septiawan, Darul Situmorang, Hotbaen E. Vip Paramarta Wahyudi, Titis Albert WIDYASTUTI Winnetou, Kyla Zahra Zaenardi, Adhitya Kusuma Zahira, Safna Tiara