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<![CDATA[PENGARUH PENGALAMAN BERBELANJA ONLINE TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN (SEGMEN : MAHASISWA FAKULTAS EKONOMI UNIVERSITAS KRISTEN MARANATHA PELANGGAN SHOPEE DAN JD.ID) ]]>
<![CDATA[Kristiawan, Allen]]>;
<![CDATA[Nursalin, Kezia Kurniawati]]>;
<![CDATA[Gunawan, Ika]]>;
<![CDATA[F.Yo, Jessica Agrippina]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 8, No 2 (2021): JMBI UNSRAT Volume 8 Nomor 2 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/jmbi.v8i2.35107
<![CDATA[Abstract: Economic development becomes one of the references seen by various aspects of life. One of the things that can be seen clearly is the shifting economy with the emergence of e-commerce as a means of new business opportunities that exist. E-commerce started to reach more existing markets by using online technology assistance. In 2018 many businesses are trying to keep up with the change from local/micro enterprises by trying to use the technology base in their efforts. Many consumers feel the ease gained with the use of such technology than the traditional way or have to visit the outlets. Consumer perception itself can be formed from the experience gained and based on the achievement of the standards that exist in the consumer. This is achieved based on the experience of online sellers. Consumers with more experience have a tendency to shop continuously (Liang & Huang, 1998). While the significance level of consumer satisfaction that online shopping has been identified by Liu et al. in the year 2008. So it can be concluded that the satisfaction and the success of shopping will be achieved by consumers can raise the standard of expectations that exist in the consumer. Based on this, then the population taken for research is a consumer who has experience of transactions on Shopee and JD.id with a sample of research is a student who is in the Faculty of Economics of Maranatha Christian University who have experience transactions on Shoppe and JD.id. The research method uses simple regression with 379 respondents. It gained the results that the shopping experience had an impact of 37% and the remaining 63% were influenced by other factors Abstrak:  Perkembangan ekonomi menjadi salah satu acuan yang dilihat oleh berbagai aspek kehidupan yang ada. Salah satu hal yang dapat terlihat jelas adalah pergeseran perekonomian yang ada dengan munculnya e-commerce sebagai sarana peluang usaha baru yang ada. E-commerce mulai dilirik karena menjangkau lebih banyak pasar yang ada dengan menggunakan bantuan teknologi secara online. Pada 2018 banyak usaha yang mencoba mengikuti perubahan tersebut dari usaha lokal / mikro dengan berusaha menggunakan basis teknologi tersebut pada usaha mereka. Banyak konsumen merasakan kemudahan yang didapatkan dengan penggunaan teknologi tersebut dibandingkan cara tradisional atau harus berkunjung pada gerai. Persepsi konsumen sendiri dapat terbentuk dari pengalaman yang didapatkan dan berdasarkan pencapaian standar yang ada pada diri konsumen. Hal ini didapatkan berdasarkan pengalaman dari penjual online. Konsumen yang memiliki pengalaman lebih banyak memiliki kecenderungan untuk berbelanja secara terus menerus (Liang & Huang, 1998). Sedangkan tingkat signifikansi dari kepuasan konsumen yang berbelanja online sudah diidentifikasi oleh Liu et al. pada tahun 2008. Sehingga dapat disimpulkan bahwa kepuasan dan keberhasilan akan berbelanja yang didapatkan oleh konsumen dapat menaikkan standar harapan yang ada pada konsumen tersebut. Berdasarkan hal ini, maka diambil populasi untuk penelitian adalah konsumen yang memiliki pengalaman transaksi pada Shopee dan JD.id dengan sampel penelitian adalah mahasiswa yang berada di Fakultas Ekonomi Universitas Kristen Maranatha yang memiliki pengalaman transaksi pada Shoppe dan JD.id. Metode penelitian menggunakan regresi sederhana dengan 379 responden. Didapatkan hasil bahwa pengalaman berbelanja memiliki pengaruh sebesar 37% dan sisanya sebesar 63% dipengaruhi faktor lain. Keywords: online shopping experience, customer purchase decision]]>
<![CDATA[ANALISA ATRIBUT PUSAT PERBELANJAAN PARIS VAN JAVA BANDUNG TERHADAP KETERLIBATAN PENGUNJUNG PUSAT PERBELANJAAN PARIS VAN JAVA BANDUNG ]]>
<![CDATA[Nursalin, Kezia Kurniawati]]>;
<![CDATA[Kristiawan, Allen]]>;
<![CDATA[Gunawan, Ika]]>;
<![CDATA[Honggana, Henwinner]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 8, No 3 (2021): JMBI UNSRAT Volume 8 Nomor 3 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/jmbi.v8i3.36789
<![CDATA[Abstract :   The development of shopping centers in the city of Bandung is inseparable from the demographic conditions found in the city of Bandung. The role of the shopping environment is believed to have a very strong influence in creating consumptive buying behavior and increasing the number of visits by visitors.The affective and cognitive aspects of visitors can be built by creating a pleasant shopping center atmosphere, thereby encouraging positive visitor behavior. Solomon (2010) in Tanjungsari et al. (2016) stated that a person's mood or psychological state at any given moment will have a large impact on what to buy or how to judge something.This study discusses the analysis of the attributes of the Paris Van Java Bandung shopping center on the involvement of visitors to the Paris Van Java Bandung shopping center. Questionnaires were conducted on 404 respondents. The data processing method used in this research is multiple regression. The results of the study explain that the attributes of shopping centers have an effect of 10% on the involvement of shopping center visitors. Of the 7 aspects of shopping center attributes, only the design aspect has a partial effect on direct visitor involvement.  Abstrak :   Pembangunan pusat perbelanjaan di Kota Bandung tidak terlepas dari kondisi demografi yang terdapat pada Kota Bandung.Peranan lingkungan berbelanja diyakini berpengaruh sangat kuat dalam menciptakan perilaku pembelian yang konsumtif dan meningkatkan jumlah kunjungan para pengunjung.Aspek afeksi dan kognisi pengunjung dapat dibangun dengan menciptakan atmosfir pusat perbelanjaan yang menyenangkan, sehingga mendorong terjadinya perilaku pengunjung yang positif. Solomon (2010) dalam Tanjungsari dkk. (2016) menyatakan bahwa suasana hati seseorang atau keadaan psikologis pada saat tertentu akan memiliki dampak yang besar mengenai apa dibeli atau bagaimana menilai sesuatu.Penelitian ini membahas analisa atribut pusat perbelanjaan Paris Van Java Bandung terhadap keterlibatan pengunjung pusat perbelanjaan Paris Van Java Bandung. Kuesioner dilakukan terhadap 404 responden. Metode pengolahan data yang digunakan dalam penelitian ini adalah regresi berganda. Hasil penelitian menjelaskan bahwa atribut pusat perbelanjaan berpengaruh sebesar 10% terhadap keterlibatan pengunjung pusat perbelanjaan. Dari 7 aspek atribut pusat perbelanjaan, hanya aspek Desain yang berpengaruh parsial terhadap keterlibatan pengunjung secara langsung.]]>
<![CDATA[PENGARUH DIGITAL MARKETING & CUSTOMER RELATIONSHIP MARKETING TERHADAP KEPUASAN KONSUMEN CHACHA MANGO CIMAHI ]]>
<![CDATA[Sunarko, Regina Dhofirani]]>;
<![CDATA[Nursalin, Kezia Kurniawati]]>
<![CDATA[ Management and Entrepreneurship Journal Vol 6 No 2 (2023): Oktober ]]>
Publisher : <![CDATA[Universitas Nurtanio Bandung ]]>
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DOI: 10.56244/manners.v6i2.744
<![CDATA[ABSTRAKBanyaknya permintaan makanan dan minuman menjadikan Usaha Mikro, Kecil, dan Menengah (UMKM) dalam bidang ini memiliki peluang pertumbuhan yang cukup besar serta meningkatkan persaingan antar pemilik usaha UMKM didalamnya. Berbagai upaya bisnis dilakukan oleh para UMKM untuk meningkatkan penjualan mereka, termasuk upaya pemasaran, perluasan distribusi hingga masuk ke media sosial serta e-commerce. Penelitian ini bertujuan untuk meneliti pengaruh Digital Marketing dan customer relationship marketing terhadap Kepuasan Konsumen Chacha Mango Cimahi. Penelitian dilakukan terhadap 105 responden dan diolah melalui uji validitas, reliabilitas, uji asumsi klasik serta regresi berganda. Hasil penelitian memperlihatkan bahwa pemasaran digital dan customer relationship marketing mempengaruhi kepuasan pelanggan sebesar 39.1%. Uji Hipotesis memperlihatkan H1 diterima (pemasaran digital mempengaruhi kepuasan pelanggan), H2 diterima (customer relationship marketing mempengaruhi kepuasan pelanggan)serta H3 diterima (pemasaran digital dan customer relationship marketing mempengaruhi kepuasan pelanggan).Kata kunci: Pemasaran digital, customer relationship marketing, kepuasan pelanggan]]>
<![CDATA[PENGARUH CITRA MEREK TERHADAP LOYALITAS PELANGGAN DALAM PENGGUNAAN PRODUK PERAWATAN ]]>
<![CDATA[Era Hermawati, Ni Nyoman]]>;
<![CDATA[Nursalin, Kezia Kurniawati]]>
<![CDATA[ Management and Entrepreneurship Journal Vol 6 No 2 (2023): Oktober ]]>
Publisher : <![CDATA[Universitas Nurtanio Bandung ]]>
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DOI: 10.56244/manners.v6i2.753
<![CDATA[ABSTRAKIndustri perawatan kulit kian marak di Indonesia. Penelitian ini bertujuan untuk menyelidiki hubungan antara citra merek Skintific dengan tingkat loyalitas pelanggan di kalangan mahasiswa/i Universitas Kristen Maranatha yang menggunakan produk perawatan kulit Skintific. Metode dalam penelitian ini menggunakan penelitian eksplanatori sebab-akibat dengan sampel responden berupa individu mahasiswa/i yang pernah menggunakan produk perawatan kulit Skintific di Kota Bandung. Teknik pengambilan sampel dilakukan melalui purposive sampling, dan data dikumpulkan dengan menyebarkan kuesioner kepada seluruh individu mahasiswa/i yang memenuhi kriteria tersebut. Analisis data menggunakan regresi linier sederhana dengan perangkat lunak SPSS 26 untuk menguji hipotesis bahwa citra merek memiliki pengaruh terhadap loyalitas pelanggan. Hasil analisis menunjukkan bahwa hipotesis penelitian (H1) diterima, yakni citra merek Skintific berpengaruh sebesar 54,3% terhadap tingkat loyalitas pelanggan di kalangan mahasiswa/i Universitas Kristen Maranatha dalam penggunaan produk perawatan kulit.Kata Kunci: Citra Merek, Loyalitas Pelanggan]]>
<![CDATA[The PERANAN ULASAN PRODUK, KEMUDAHAN, KEPERCAYAAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA TOKOPEDIA (OZZIE MOTOR) ]]>
<![CDATA[Nursalin, Kezia Kurniawati]]>;
<![CDATA[Tjiptodjojo, Kartika Imasari]]>;
<![CDATA[Kristiawan, Allen]]>;
<![CDATA[Hidayatullah , Hasan]]>
<![CDATA[ JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 11 No 3 (2024): JMBI UNSRAT Volume 11 Nomor 3 ]]>
Publisher : <![CDATA[FEB Universitas Sam Ratulangi Manado ]]>
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DOI: 10.35794/jmbi.v11i3.58778
<![CDATA[The increasing use of e-commerce to carry out online buying and selling transactions has an impact on business activities in Indonesia. DKI Jakarta, West Java and the Special Region of Yogyakarta are the three provinces with the largest business activities using e-commerce in Indonesia (E Commerce Statistics; 2021). Research by Zheng & Jin (2016) shows that seller reputation in e-commerce influences consumer decisions in choosing products. To decide to buy online, there are usually many considerations such as: product reviews, convenience, trustworthiness and product price. This research aims to determine the role of product reviews, convenience, trust and price on purchasing decisions for one of the automotive industry players, namely Ozzie Motor, which markets digitally using Tokopedia e-commerce. Key Words: Product Reviews, Convenience, Trust, Price, Purchase Decisions.]]>
<![CDATA[Peningkatan literasi keuangan dan keterampilan public speaking melalui gamification smart pocket dan metode C.A.N ]]>
<![CDATA[Saragih, Susanti]]>;
<![CDATA[Margaretha, Yolla]]>;
<![CDATA[Kristine, Fanny]]>;
<![CDATA[Margaretha, Meily]]>;
<![CDATA[Nursalin, Kezia Kurniawati]]>;
<![CDATA[Sherlywati, Sherlywati]]>;
<![CDATA[Kuswoyo, Chandra]]>
<![CDATA[ SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 4 (2025): Juli ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Mataram ]]>
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DOI: 10.31764/jpmb.v9i4.31925
<![CDATA[AbstrakLiterasi keuangan dan keterampilan public speaking merupakan kompetensi penting bagi siswa dalam menghadapi era digital. Kegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan meningkatkan kedua keterampilan tersebut di kalangan siswa kelas IX SMPK BPK Penabur Holis Bandung melalui pendekatan edukatif interaktif. Kegiatan dilaksanakan dalam satu hari melibatkan 114 siswa dan delapan guru pendamping. Pemetaan kebutuhan dilakukan melalui survei daring sebelum pelatihan. Materi literasi keuangan menggunakan konsep SMART POCKET, sedangkan keterampilan berbicara menerapkan metode C.A.N (Creative, Artikulasi, Nada) dengan pendekatan gamification. Evaluasi menggunakan pre dan post-test serta survei kepuasan. Hasil menunjukkan peningkatan pemahaman signifikan dengan rata-rata skor meningkat dari 83,2 menjadi 100. Survei kepuasan menunjukkan peserta menilai kegiatan relevan, bermanfaat, dan mampu meningkatkan kepercayaan diri. Meskipun terbatas waktu pelaksanaan, kegiatan ini berhasil mencapai tujuan dan mencerminkan komitmen Tri Dharma Perguruan Tinggi serta berkontribusi pada pencapaian SDGs No. 8. Kata kunci: pengabdian; pelatihan; literasi digital; public speaking; generasi z Abstract Financial literacy and public speaking skills are essential competencies for students in facing the digital era. This Community Service (PKM) activity aims to enhance both skills among ninth-grade students at SMPK BPK Penabur Holis Bandung through an interactive educational approach. The activity was conducted in one day involving 114 students and eight accompanying teachers. Needs mapping was conducted through an online survey before the training. Financial literacy material used the SMART POCKET concept, while speaking skills applied the C.A.N method (Creative, Articulation, Tone) with a gamification approach. Evaluation used pre and post-tests as well as satisfaction surveys. Results showed significant improvement in understanding with average scores increasing from 83.2 to 100. Satisfaction surveys indicated that participants found the activity relevant, beneficial, and capable of boosting their confidence. Despite time constraints in implementation, this activity successfully achieved its objectives and reflects the commitment to Tri Dharma Perguruan Tinggi while contributing to the achievement of SDGs No. 8. Keywords: community service; training; digital literacy; public speaking; generation z]]>
<![CDATA[Membentuk Pemimpin Masa Depan Melalui Pelatihan Pengelolaan Keuangan ]]>
<![CDATA[Saragih, Susanti]]>;
<![CDATA[Margaretha, Yolla]]>;
<![CDATA[Kristine, Fanny]]>;
<![CDATA[Margaretha, Meily]]>;
<![CDATA[Nursalin, Kezia Kurniawati]]>;
<![CDATA[Sherlywati, Sherlywati]]>;
<![CDATA[Kuswoyo, Chandra]]>
<![CDATA[ Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2025): September ]]>
Publisher : <![CDATA[Penerbit Goodwood ]]>
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DOI: 10.35912/yumary.v6i1.3837
<![CDATA[Purpose: This community service initiative aims to support educational institutions in fostering the social and emotional development of adolescents by promoting awareness of saving, enhancing understanding of personal finance concepts, and equipping adolescents with essential financial skills to navigate future financial challenges. Methodology: The methodology employed in this initiative involved simulations and role-playing activities structured as a training program. The training focuses on the "Gerakan SMART" (Simpan, Mengurutkan kebutuhan, Atur pengeluaran, Realisasikan, dan Tercatat), a framework designed to assist individuals in creating, managing, and effectively utilizing personal finances. Results: A total of 97 junior high school students participated in this study. Evaluation based on three key indicators revealed that the community service activity was successful in achieving its objectives. The "Gerakan SMART" game improved the participants’ knowledge of financial management. Conclusion: Financial management is a crucial skill for adolescents, preparing them to face future financial challenges and ensuring their well-being. Training programs focused on financial management for young people are expected to cultivate future leaders equipped to thrive in competitive workplace environments that demand these skills, thereby contributing to the achievement of the Sustainable Development Goals (SDGs). Limitations: Owing to time and resource limitations, the program had difficulty ensuring that participants fully understood the material and assessing the training’s long-term effects. Contribution: By promoting the "Gerakan SMART" framework, the program equips young generations with the tools to navigate future financial challenges and prepares them to be leaders in the future.]]>
<![CDATA[Pelatihan Pengelolaan Keuangan untuk Keluarga : Mengelola Resiko dan Cerdas Finansial ]]>
<![CDATA[Saragih, Susanti]]>;
<![CDATA[Widiastuti, Ratna]]>;
<![CDATA[Zaniarti, Sri]]>;
<![CDATA[Margaretha, Yolla]]>;
<![CDATA[Kristine, Fanny]]>;
<![CDATA[Nursalin, Kezia Kurniawati]]>;
<![CDATA[Margaretha, Meily]]>;
<![CDATA[Lu, Cen]]>
<![CDATA[ Jurnal Pengabdian UNDIKMA Vol. 5 No. 3 (2024): August ]]>
Publisher : <![CDATA[LPPM Universitas Pendidikan Mandalika (UNDIKMA) ]]>
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DOI: 10.33394/jpu.v5i3.11243
<![CDATA[This community service activity aims to increase the knowledge and skills of parents of Bandung Baptist Christian Junior High School students regarding families' financial planning and management to avoid family financial risk. This community service implementation method uses training with 25 participants, who are parents of students. The evaluation of this community service activity was carried out by conducting a survey to measure the reaction of participants, their knowledge level, and their change intention. Descriptive analysis was performed on the data collected. The results of the community service activity showed that more than 96% of the participants who attended found the activity relevant to their conditions. Additionally, 62% of the participants experienced an increase in knowledge regarding the concept of financial management, and all participants committed to taking concrete actions to improve their family's financial conditions, including avoiding debt, making financial records, using an application to simplify financial management, and setting a budget (financial prioritization).]]>
<![CDATA[Memperteguh Kesiapan UMKM di Kelurahan Sadang Serang Bandung Melalui Pelatihan Pemasaran Digital ]]>
<![CDATA[Ginting Munthe, Rusli]]>;
<![CDATA[Margaretha, Yolla]]>;
<![CDATA[Nursalin, Kezia Kurniawati]]>;
<![CDATA[Zaniarti, Sri]]>;
<![CDATA[Widiastuti, Ratna]]>;
<![CDATA[Abednego, Felicia]]>
<![CDATA[ Easta Journal of Innovative Community Services Vol 2 No 03 (2024): Easta Journal of Innovative Community Services (EJINCS) ]]>
Publisher : <![CDATA[Eastasouth Institute ]]>
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DOI: 10.58812/ejincs.v2i03.212
<![CDATA[Pada masa new normal ini membawa banyak perubahan pada perilaku masyarakat dalam mengonsumsi barang/jasa, hal ini dituntut juga kesiapan para UMKM sebagai penyedia produk terutama dalam menyiapkan pemasaran digital untuk memperluas pasar. Dunia digital yang mencakup masyarakat yang lebih luas lebih selektif dalam pemilihan produk yang akan mereka beli, ditambah lagi begitu banyaknya pilihan produk dari produsen yang ada, UMKM yang baru atau yang telah masuk ke dunia digital perlu lebih disiapkan dengan berbagai strategi digital yang up to date. Pada pengabdian masyarakat, tim dosen Universitas Kristen Maranatha ingin memberikan pelatihan kepada masyarakat Kelurahan Sadang Serang Bandung mengenai kesiapan UMKM menuju UMKM go digital, agar lebih siap bersaing di masa new normal ini.]]>
<![CDATA[Analysis of the Effects of Social Media on Children Education Mechanisms ]]>
<![CDATA[Setiawan, Rony]]>;
<![CDATA[Aprillia, Ariesya]]>;
<![CDATA[Tjahyadi, Rully Arlan]]>;
<![CDATA[Lu, Cen]]>;
<![CDATA[Nursalin, Kezia Kurniawati]]>;
<![CDATA[Abednego, Felicia]]>;
<![CDATA[Vaher, Kristina]]>
<![CDATA[ Aptisi Transactions On Technopreneurship (ATT) Vol 7 No 2 (2025): July ]]>
Publisher : <![CDATA[Pandawan ]]>
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DOI: 10.34306/att.v7i2.559
<![CDATA[The increasing use of social media has significantly influenced various aspects of daily life, including children's education mechanisms. This research aims to explore the impact of social media on educational processes and how it shapes learning outcomes for children. The objective of this study is to examine the relationship between social media usage and children's educational development, using SmartPLS analysis as the primary method. By analyzing data collected from students, parents, and educators, the study identifies key factors such as engagement, content accessibility, and social interaction that mediate this relationship. The results reveal that while social media can serve as an effective educational tool, it also presents potential risks, including distraction and exposure to inappropriate content. The findings suggest that balanced usage of social media can enhance children's learning experiences if properly managed. The conclusion underscores the need for further research into the educational implications of social media, emphasizing the importance of parental involvement and regulatory frameworks in ensuring its positive impact on children's education.]]>
