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All Journal Hasanuddin Economics and Business Review BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Southeast Asia Journal of Business, Accounting, and Entrepreneurship Entrepreneurship, Management, and Business Research Journal Jurnal Riset Bisnis, Manajemen, dan Ilmu Ekonomi
Mustafa, Riad
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Journal : Hasanuddin Economics and Business Review

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Crossing Organizational Boundary’s Effect on Paradigmatic Shift and the Implication to Marketing Strategy of an Organization Mustafa, Fahrina; Mustafa, Riad
Hasanuddin Economics and Business Review VOLUME 1 NUMBER 3, 2018
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v1i3.1294

Abstract

This paper studies the paradigmatic shift as the effect on the crossing organizational boundaries activities. Boundary crossing as part of specific function of organizations is common to organization theories. Nevertheless, the increasing and strong rate of occurrence of the crossing boundary activities is considered important today as the consequence of the technological revolution in information and communication technology coupled with the future technologies. Crossing boundaries influence the people involved and the institutional sets. The relationships within the boundaries are increasingly dynamic. Hence, this, in turn, may lead to paradigmatic shift. From the perspective of organization and innovation studies these processes are to a great extent attractive since they may create different conditions the existing literatures on organization as well as innovation, and consequently, on marketing. Therefore, this paper aims at studying the marketing strategy response of an organization by identifyingstates that emerge or condition that may be created as the paradigms shifted.
JAPANESE ENTERPRISES ROLE ON SMES DEVELOPMENT IN INDONESIA: INSIDE TOBIKO EXPORT AND IMPORT Mustafa, Muh. Yushar; Mustafa, Fahrina; Mustafa, Riad; Mustafa, Rahmat
Hasanuddin Economics and Business Review VOLUME 2 NUMBER 2, 2018
Publisher : Faculty of Economics and Business, Hasanuddin University, Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26487/hebr.v2i2.1352

Abstract

The behavior and the performance of firms, which are highlighted on small and medium-sized enterprise (SME) development, have been extensively discussed since few past decades among the scholars and researchers. Nonetheless, most of those studies only concentrate onto Western firms and less is known in South-East Asia firms, especially the firms located in Indonesia. Consistent with the lack of literature mentioned above, the most significant problem within the body of literature is there are also very little comprehensive findings of empirical research in examining the role of foreign enterprises which specialized in flying fish roe product, known as Tobiko or To Bio No Tamago in Japanese, on the development of Indonesian SMEs in general and the development of natives’ wealth and knowledge in particular. To this knowledge, this study thus aims to expound the role of Kanetoku Corporation and Kanematsu Corporation (formerly known as Kanematsu Gosho Ltd.) – as the representative of the foreign firms – on the development of Indonesian SMEs that are originated from South Sulawesi province, especially from Makassar, Takalar, and Mamuju region. Through the application of resource-based view (RBV) as the grounded theory and the emphasis on the underpinning concept of innovation and knowledge-transfer, this study is strongly expected come up with the result that innovation and knowledge transfer provided by Japanese firms intentionally or unintentionally have become the vital factors on the development of South Sulawesi SMEs that can be seen for example within (1) the successful internationalization of South Sulawesi SMEs and amusingly (2) the remarkable discovery of a new habitat of flying fish outside the South Sulawesi province by the South Sulawesi SMEs during the collaboration between Japanese firms.
Co-Authors Abdi Akbar Idris Abduh, Ardiansyah Ahmad Thamrin Dahri Aslam, Annisa Paramaswary Baso, Nurfatima Azzahra Darmawinata, Widhi N. S. Ekawaty, Charisma Ernawaty Usman Hiromi, Hikmah M. Ikhwan Maulana Haeruddin Muh. Yushar Mustafa Mustafa, Fahrina Mustafa, Rahmat Nurgraha SD, Widhi Nurul Fadilah Aswar Putra, Muh. Al Fatah Arief Ramly, Aryad Firdauzi Romansyah Sahabuddin Sediawan, MN Lisan Sopian, Muh. Fauzan Anfasa Sukarno, Zulfikry Syahrul, Khaidir Ummah Syarif, Humayatul Yunus, Andi Ibrahim Zaman, Nur