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All Journal INFORMASI Jurnal Ilmu Sosial dan Humaniora CommIT (Communication & Information Technology) Jurnal Ilmu Komunikasi Indonesian Journal of Business and Entrepreneurship (IJBE) Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan) Jurnal Ilmu Sosial dan Ilmu Politik Policy & Governance Review Jurnal ASPIKOM Aptisi Transactions on Technopreneurship (ATT) Formosa Journal of Social Sciences (FJSS) Prospect: Jurnal Pemberdayaan Masyarakat Formosa Journal of Applied Sciences (FJAS) Journal of Social Interactions and Humanities (JSIH) Proceeding of Conference on Strengthening Islamic Studies in the Digital Era Prosiding Seminar Nasional Ilmu Pendidikan Momentum Matrix: International Journal of Communication, Tourism, and Social Economic Trends INJECT Interdisciplinary Journal of Communication
Sri Hastjarjo
Fakultas Ilmu Sosial Dan Ilmu Politik Universitas Sebelas Maret
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Strategi Komunikasi Politik Calon Legislatif Partai Golkar dalam Memenangkan Pemilihan Umum 2014 di Kabupaten Sragen Pujono Efendi; Widodo Muktiyo; Sri Hastjarjo
Jurnal Ilmu Komunikasi Vol 13, No 3 (2015)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v13i3.1465

Abstract

Berita Tentang Pemerintah Daerah (Analisis Isi Berita Tentang Pemerintah Kabupaten Ngawi, Madiun dan Magetan Hari Wahono; Sri Hastjarjo; Adib Ahmad
Jurnal Ilmu Komunikasi Vol 15, No 1 (2017)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v15i1.2153

Abstract

The Entrepreneurs' Acceptence Ability in Learning The Use of Digital Media Miftahul Rozaq; Sri Hastjarjo; Yulius Slamet
Indonesian Journal of Business and Entrepreneurship (IJBE) Vol. 8 No. 1 (2022): IJBE, Vol. 8 No. 1, January 2022
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.8.1.38

Abstract

In today's digital era, learning the use of digital media for entrepreneurs is mostly done by imitation through various role models on digital media such as content creators who display various content strategies for business development. However, success in learning through observation on digital media depends on the entrepreneurial receptivity ability to assess, interpret and apply the knowledge gained from the observed results. This study aims to investigate the acceptance of entrepreneurs in learning the use of digital media in an effort to develop their business. The research was conducted with a qualitative approach using a case study method on six novice entrepreneurs from micro, small and medium enterprises in Surakarta City, Indonesia. In-depth interviews were conducted from October 2020 – to March 2021. The results showed that three entrepreneurs in each use of digital media strategies were in a dominant acceptance position, two entrepreneurs were in a negotiating position, and one entrepreneur was in an oppositional position. Entrepreneurial receptions in the three acceptance positions show, among other things, in the dominant acceptance the entrepreneur makes a similar imitation, in the negotiated acceptance the entrepreneur carries out development, and in the oppositional acceptance the entrepreneur makes a new version. Keywords: case studies, entrepreneurship learning, reception analysis, SMEs. use of digital media strategies
DISEMINASI KOMPONEN COLLABORATIVE GOVERNANCE UNTUK PENYUSUNAN PERATURAN WALIKOTA TENTANG PENANGGULANGAN KEMISKINAN Rutiana Dwi Wahyunengseh; Sri Hastjarjo; Didik Gunawan Suharto
Dharmakarya Vol 9, No 2 (2020): Juni, 2020
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/dharmakarya.v9i2.23749

Abstract

Kebijakan penanggulangan kemiskinan perlu disinergikan dari berbagai sumber daya, yaitu dari pemerintah, dunia usaha, dan masyarakat. Proses sinergitas kebijakan memerlukan kerangka payung regulasi yang mengatur secara teknis norma, kriteria dan standar prosedur pelaksanaannya. Oleh karena itu perlu penyamaan persepsi dari pemerintah, dunia usaha dan masyarakat tentang komponen-komponen apa ssaja yang perlu diatur dalam regulasi daerah. Tujuan diseminasi ini adalah untuk menyamakan persespi dunia usaha, perangkat Daerah dan masyarakat kota Magelang dalam mengelola dana Corporate Social Responsibility (CSR) atau Tanggung Jawab Lingkungan Sosial Perusahaan (TJSLP) secara sinergis untuk penanggulangan kemiskinan. Kesepahaman tersebut sebagai dasar penyusunan payung hukum yang memiliki daya dorong bagi semua pemangku kepentingan. Metode PKM menggunakan prinsip transfer pengetahuan dan ketrampilan dari tim PKM kepada aparatur pemerintah kota Magelang. Metode dilakukan memenuhi aspek KAP (kognitif, afektif, psikomotorik), dengan bentuk (i) diseminasi informasi; dan (ii) Pendampingan penyusunan rencana tindak lanjut. Kegiatan pengabdian kepada masyarakat ini menghasilkan perubahan pada pengetahuan aparatur tentang (i) prinsip-prinsip kolaboratif untuk penanggulangan kemiskinan yang inklusif; (ii) prinsip-prinsip perumusa format kolaborsi yang partisipatif. Kegiatan ini menghasilkan“Local Wisdom and Collaborative Governance for Sustainable Poverty Alleviation Model”. Kesimpuan dari kegiatan diseminasi ini yaitu bahwa prinsip-prinsip penyusunan regulasi daerah memerlukan asas kemitraan, pemberdayaan masyarakat, integratif, dan keberlanjutan.
Communication in the midst of Covid-19 pandemic Benni Setiawan; Pawito Pawito; Sri Hastjarjo
Informasi Vol 51, No 1 (2021): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v51i1.42066

Abstract

Abstract
Influence of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty of Shopee on Consumers’ Purchasing Decisions Andi Supiyandi; Sri Hastjarjo; Yulius Slamet
CommIT (Communication and Information Technology) Journal Vol. 16 No. 1 (2022): CommIT Journal
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v16i1.7583

Abstract

Shopping through e-commerce is one of the new tools in the current era. Various brands offer the large selection of products or services making shopping through e-commerce like shopping in the city center, but online. Currently, many e-commerce companies are running similar services because e-commerce is important to build a strong brand from the audience and shows the value of the products or services they offer. The aim of the research is to see how significant the influence of Shopee’s brand equity is on consumer purchasing decisions in Indonesia. The research applies a quantitative approach with linear regression analysis to see the causal relationship between variables, with the help of the SPSS 23 application for windows. Data are collected by distributing structured questionnaires online to 100 respondents from various segments of age, gender, and area of residence. The results show that the variables of brand equity including brand awareness, perceived quality, and brand loyalty have an influence on consumer purchasing decisions. However, brand association has no effect on purchasing decision. The most influential variable on purchasing decisions is brand loyalty from all the variables used. Moreover, it is suggested that Shopee application managers should pay more attention to factors that affect brand equity since it has a positive and significant influence on online purchasing decisions.
DISIMILARITAS RESEPSI PESAN PADA SISTEM INFORMASI PEMANTAUAN TINDAK LANJUT HASIL PEMERIKSAAN BPK RI Ery Kurnia Ady Wibowo; Prahastiwi Utari; Sri Hastjarjo
Jurnal Penelitian Komunikasi dan Pembangunan Vol 21, No 2 (2020): Jurnal PIKOM (Penelitian Komunikasi dan Pembangunan)
Publisher : Institution: Ministry of Communication and Information Technology of Republic of Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31346/jpikom.v21i2.2326

Abstract

Dalam suatu komunikasi, pesan yang disampaikan belum tentu diterima dengan benar dan sesuai dengan yang dimaksud oleh pengirim pesan. Keberhasilan proses penyampaian informasi tidak terlepas dengan media komunikasi yang digunakan dalam berkomunikasi. E-Government menuntut pemerintahan yang melek teknologi. Oleh karenanya dalam bidang pemerintahan seperti BPK RI memanfaatkan teknololgi baru untuk menunjang kinerjanya dalam memantau perkembangan tindak lanjut atas rekomendasi hasil pemeriksaan dalam sebuah sistem informasi pemantauan tindak lanjut yang mengurangi aktivitas komunikasi face to face. Model pendekatan encoding/decoding  dari Stuart Hall akan dijadikan dasar untuk mengamati resepsi pesan teks yang disajikan oleh sistem baru teresbut. Teks media memiliki arti unik/khusus yang dikodekan ulang, akan tetapi penerimaannya ditentukan dari bagaimana individu membaca dan memaknai teks media tersebut. Tujuan utama penelitian ini yaitu untuk mengetahui disimilaritas pemaknaan antara auditor dan aditee dalam memahami informasi atas rekomendasi yang harus ditindaklanjuti dalam audit keuangan BPK RI. Metode penelitian yang digunakan yaitu metode kualitatif. Wawancara semi tersetruktur dilakukan dengan beberapa informan yang memiliki latar belakang pemeriksaan dan yang tidak memiliki latar belakang pemeriksaan. Partisipasi responden yang menjadi objek penelitian bersifat sukarela. Hasil yang diperoleh dari penelitian ini yaitu terjadi disimilaritas pemaknaan pesan atas rekomendasi hasil pemeriksaan dalam penerapan teknologi baru. Temuan penelitian menunjukkan dari jumlah sampel rekomendasi mengahasilkan pemaknaan pesan bersifat dominan dan negosiasi dari masing-masing informan yang menjadi objek penelitian.Kata kunci : resepsi pesan, audit keuangan, e-goverment
Poverty and Digital Divide: A Study in Urban Poor Neighborhoods Tri Mulyaningsih; Rutiana Wahyunengseh; Sri Hastjarjo
Jurnal Ilmu Sosial dan Ilmu Politik Vol 24, No 2 (2020): November
Publisher : Faculty of Social and Political Sciences, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jsp.52325

Abstract

Literature suggests that the penetration of digital technology may create a digital divide, particularly for groups that lack resources and the capacity to access technology. This study is keen to examine the poverty and digital divide, particularly in urban poor areas. There are two research objectives. Firstly, to examine the digital diffusion and digital literacy within poor urban neighborhoods in the City of Magelang, Central Java, Indonesia. Secondly, to understand the variation of digital diffusion and digital literacy across areas (with different levels of poverty), age groups, genders and occupations. The data is collected from surveys focused on measuring the access to information, digital diffusion and the use of technology among the poor. This study found that there is a digital divide problem among people in urban areas, especially among people with low incomes. Moreover, the diffusion is dominated by certain groups such as younger people and females. Furthermore, digital literacy among the poor is low. The policy implication is to improve access for digital diffusion and provide assistance to improve digital literacy skills.
Digital Governance and Digital Divide: A Matrix of the Poor's Vulnerabilities Rutiana Dwi Wahyunengseh; Sri Hastjarjo; Tri Mulyaningsih; Didik G. Suharto
Policy & Governance Review Vol 4 No 2 (2020): May
Publisher : Indonesian Association for Public Administration

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.709 KB) | DOI: 10.30589/pgr.v4i2.296

Abstract

Although the internet penetration has reached 64.8% of the population (APJII, 2019), yet the digital divide is still a major issue in Indonesia; especially among the poor. This paper aimed to study and to explain the risks of digital governance implementation in the poverty reduction policies; with the study on how the poor obtains and shares public information in the digital governance era as the focal point. The study was conducted in a city in Indonesia that has been awarded with the Smart City Award. The data was analyzed using descriptive statistics and Social Network Analysis. The study found that some of the poor groups are adapting to the digital governance with the help of the social network in their community; and some of them are alienated digitally. They have been at risk of become marginalized both socially and economically. This paper suggested further studies focusing on the information demand among the poor and the use of new communication technology in the poverty reduction policy making that is inclusive.
How Novice Entrepreneurs Learn About Digital Marketing Communication Strategies? Miftahul Rozaq; Sri Hastjarjo; Yulius Slamet
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 2 (2021)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v6i2.936

Abstract

This study aims to investigate the process of learning digital communication strategies by novice entrepreneurs who have limited knowledge, information, and access to formal training by learning through observations on social media to develop their business. This study used a qualitative approach with a case study design of six start-up entrepreneurs from micro, small and medium enterprises in Surakarta, Indonesia. In-depth interviews were conducted with six start-up entrepreneurs to study the social media situation in modeling and the meaning of the social media communication strategy being modeled. The results showed that role modeling occurred based on the needs of novice entrepreneurs to learn social media communication strategies. Also, the correct meaning of social media communication strategies is a determining factor that leads to the self-efficacy of novice entrepreneurs to make similar imitation decisions, develop observed strategies, or create new versions of strategies.
Co-Authors Abisono, Firya Qurratu'ain Adib Ahmad Agoes Hendriyanto Agus Rahmat Hidayat Akhmad Ridha Djamaluddin Anas Syahirul Alim Andi Supiyandi Andre Noevi Rahmanto Andre Rahmanto Andrik Purwasito Andrine Prima Afneta Arzil Andrine Prima Afneta Arzil Arfan Kalendra Garvi Wardana Aulia Suminar Ayu Aulia Suminar Ayu Azullah Zamzam Basuki Wahyu Utomo Benni Setiawan Diah Kusumawati Didik G. Suharto Didik Gunawan Suharto Didik Gunawan Suharto Ery Kurnia Ady Wibowo Hamid Arifin Hari Wahono Hebby Ilma Dini Ign. Agung Satyawan Ignatius Agung Satyawan Lintang Bayu Aji Made Dwi Pradnyana Putra Muhammad Zahrul Asyhary Mujawaroh Annafi Mutiara Yusdhiana Novita Haryono Novita Haryono Obed Adi Nugroho Pawito Pawito Pawito Prahastiwi Utari Pujono Efendi Rengga Mahendra Rifki Aulia Robby Adwa Fahlepi Rozaq, Miftahul Rutiana Dwi Wahyunengseh Sandra Alfiani Sandra Alfiani Son Haji Sudarmo sudarmo sudarmo Sudarmo Sudarmo Sudarmo Sudarmo Tri Mulyaningsih Tri Mulyaningsih Utari, Prahastiwi Wahyu Nur Harjadmo Wakit Abdullah Rais Widodo Muktiyo Widyantoro Yosia Enggar Kurniawan Yulius Slamet Yulius Slamet Yulius Slamet Yulius Slamet