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All Journal Hasta Wiyata ESTETIK : Jurnal Bahasa Indonesia Lingua Rima: Jurnal Pendidikan Bahasa dan Sastra Indonesia Lingua Franca Dialektika Jurnal Pendidikan Bahasa Indonesia
Mulasih, Mulasih
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Religion Arts Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Lingua Franca

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Representasi Objek Wisata Jawa Tengah dalam Naskah Literasi Digital Mulasih, Mulasih; Israhayu, Eko Sri; Fauzan, Akhmad; Ayuningtyas, Brenda Dara Sekar
Lingua Franca Vol. 4 No. 2 (2025): Bahasa dan Sastra
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/linguafranca.v4i2.7943

Abstract

Tourism literature has increasingly been recognized as a strategic medium for promoting local wisdom–based tourism. In this regard, the present study aims to investigate the function of literary tourism texts published by the Balai Bahasa Jawa Tengah in representing and promoting tourism destinations in Central Java. Employing a qualitative approach with a literature study method, five tourism-themed texts were analyzed using Huberman and Miles’ analytical framework. The findings indicate that Festival Layang-Layang di Pantai Ketawang, Gerabah Mak Nah, Ingin Melihat Dieng Culture Festival, Berkunjung di Desa Klipoh, and Jangan Macam-macam dengan Keluarga Mosi represent tourism destinations and activities in explicit, semi-explicit, and symbolic forms. Furthermore, the texts play a strategic role in tourism promotion by (1) emphasizing the uniqueness of destinations, (2) constructing family-oriented attractions, and (3) embedding the values of conservation, education, collaboration, and digitalization. In conclusion, literary tourism, positioned within the scope of digital literacy, not only promotes tourism through narrative representations of cultural distinctiveness and added value, but also enhances its relevance and fosters stronger emotional engagement among childrens audiences.
Co-Authors Akhmad Fauzan Ayuningtyas, Brenda Dara Sekar Cahyani, Risna Windika Cintya Nurika Irma Hikmah, Faris Nur Hudhana, Winda Dwi Maolida, Dila Hibatun Nadia, Nisatu Khoeru Nasikha, Latifatun Nuraeni, Wini Permadi, Deni Rihanah, Atria Silviari, Ratih Ayu Wakhyudi, Yuksan