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All Journal Jurnal Ilmiah Mahasiswa FEB JURNAL AGRILAND JURNAL KAJIAN TEKNIK MESIN MANDAR: Management Development and Applied Research Journal Jurnal Pengabdian UNDIKMA Journal Of Science Education And Management Business Benefit : Journal of Bussiness, Economics, and Finance e-Jurnal Apresiasi Ekonomi JEBD Jurnal Bisinis Digital Jurnal Akuntansi Keuangan Dan Perpajakan
Ramadhan, Muhammad Fikri
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Pengaruh Gaya Kepemimpinan Dan Disiplin Kerja Terhadap Kinerja Karyawan Melalui Motivasi Sebagai Variabel Intervening Pada PT. Sutan Kasim farhan, Mohammad; ramadhan, Muhammad fikri; veri, Jhon
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4308

Abstract

This study aims to analyze the effect of leadership style and work discipline on employee performance through work motivation as an intervening variable at PT. Sutan Kasim Padang. Employee performance is an important factor in supporting the achievement of company objectives, especially in the distribution and automotive workshop sector which requires high effectiveness and productivity. This research employed a quantitative approach using a survey method by distributing questionnaires to all employees of PT. Sutan Kasim Padang. The data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Square (PLS) approach. The results indicate that leadership style and work discipline have a positive and significant effect on work motivation. In addition, leadership style, work discipline, and work motivation also have a positive and significant effect on employee performance. Work motivation is proven to mediate the relationship between leadership style and work discipline on employee performance. This study is expected to provide managerial implications in improving employee performance through effective leadership and work discipline.
PENGARUH BRAND AMBASSADOR DAN CITRA MEREK TERHADAP MINAT BELI DENGAN KEPERCAYAAN KONSUMEN PADA PENGGUNA PRODUK MS.GLOW Afdal, Afdal Septiawan; Salim, Emil; Ramadhan, Muhammad Fikri
Jurnal Bisnis Digital Vol. 3 No. 2 (2025): Jurnal Bisnis Digital, Vol. 3 No. 2 November 2025
Publisher : Prodi Bisnis Digital Universitas Muhammadiyah Muara Bungo

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Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh brand ambassador dan citra merek terhadap minat beli dengan kepercayaan konsumen sebagai variabel intervening pada pengguna produk scarlett dikalangan mahasiswa manajemen Bp 23 Upi Yptk Padang. Populasi dalam penelitian ini adalah seluruh mahasiswa manajemen Bp 23 Upi Yptk Padang yaitu sebanyak 589 orang. Metode yang digunakan adalah Structur Equation Modeling (SEM) dengan Partikal Least Square (PLS) 4.0. dengan menggunakan kusioner sebanyak 87 responden. Hasil analisis data menyimpulkan, (1) Terdapat pengaruh positif dan signifikan variabel brand ambassador terhadap kepercayaan konsumen. (2) Terdapat pengaruh positif dan signifikan variabel citra merek terhadap variabel kepercayaan konsumen. (3) Terdapat pengaruh positif dan signifikan variabel brand ambassador terhadap variabel minat beli. (4) Terdapat pengaruh positif dan signifikan variabel citra merek terhadap minat beli. (5) Terdapat pengaruh positif dan tidak signifikan variabel kepercayaan konsumen terhadap minat beli. (6) Terdapat pengaruh positif dan tidak signifikan variabel brand ambassador terhadap variabel minat beli melalui variabel kepercayaan konsumen sebagai variabel intervening.
Co-Authors Afdal, Afdal Septiawan Aripin . Emil Salim Farhan, Mohammad Fitri Yeni, Fitri Mary, Hilda Mayang Sari, Fitri Indah Nasution, Isnirobit Fikri Noubnome, Viktor Novrini, Susan Fikri Rasidin Karo-Karo Sitepu Rusyanti, Nila Sari, Fitri Indah Mayang Sari, Putri Intan Permata Siti Sarah, Siti Stefvany, Stefvany Veri, Jhon Yamasitha Yokazio Sharen Yolanda, Nada