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All Journal ProBank: Jurnal Ekonomi dan Perbankan Journal of Business & Banking Among Makarti SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Magisma: Jurnal Ilmiah Ekonomi dan Bisnis Yumary: Jurnal Pengabdian kepada Masyarakat Annals of Human Resource Management Research Abdi Makarti International Journal of Entrepreneurship, Business, and Creative Economy Fokus Abdimas Journal of Accounting and Finance Perwira Journal of Economics and Business (PJEB) J-CEKI Jurnal Ekonomi, Manajemen, Akuntansi
Yanuar Surya Putra
Sekolah Tinggi Ilmu Ekonomi AMA Salatiga
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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Journal : Abdi Makarti

 1 
PENGEMBANGAN PRODUCT AWARENESS DAN PEMASARAN DIGITAL PADA UMKM ENTING-ENTING GEPUK “CAP DUA POHON KELAPA” SALATIGA Yanuar Surya Putra; Setya Aji Pratama
ABDI MAKARTI Vol 1, No 1 (2022): ABDI MAKARTI
Publisher : Sekolah Tinggi Ilmu Ekonomi AMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (975.993 KB) | DOI: 10.52353/abdimakarti.v1i1.267

Abstract

SMEs have an important role in economic development, both nationally and on a regional scale. One of the local SMEs in Salatiga that produce enting – enting gepuk as one of the local unique foods of Salatiga is called SMEs “dua pohon kelapa”. These SMEs are faced with the branding issue. They do not understand the importance of branding in their business, brands are only considered as images or logos that show the identity of a product. In fact, a brand can be said to have the same value as a reputation. In addition, these SMEs have not maximized their digital marketing, due to a lack of understanding of digital marketing, which is currently one of the most important marketing strategies for SMEs. The method used to achieve the goal of community service is mentoring, presentation, and consultation. The target audience of this activity is the owner and employees of SMEs “dua pohon kelapa”. As a result of this service community, the owners and employees of the SMEs have an understanding of the importance of the brand as a competitive strategy and have social media accounts such as Facebook and Instagram as a tool for digital marketing.
Co-Authors Ambar Istiyani Ameilia, Deva Anggraini, Intan Ariesta Ariyadi, Dody Bertha Kusuma Wardhani Bertha Kusuma Wardhani, Bertha Kusuma Dwi Aryani Endang Purwanti Fitri Wulandini Gatot Sasongko Hardi Utomo Ika Kurniawati Istiyani, Ambar Kusuma, Triana Hasty Lieli Suharti Mada Adi Wibowo, Mada Adi Manasikana, Arina Mar'ati, Fudji Sri Maria Entina Puspita Mohammad Triangga Yudith Oktafian Nisa, Rizka Fatkhin Pandi Afandi Pandi Afandi Poluan, Stevi Jimry Puspita, Maria Entina Rianto Rianto Rina Sari Qurniawati, Rina Sari Riyanti, Budi Sari Wijayanti Setiawan, Nicko Kurnia Setya Aji Pratama Sri Pujiasih Uswatun Khasanah Wicaksono, Aditya Rangga Yuliarto Yuliarto