Garuda - Garba Rujukan Digital

Consumer Behaviour in Online Travel: How Does Continuous Purchase Behaviour Formed in Digital Age? Pratminingsih, Sri Astuti; Zulganef, Zulganef; Purwaningdyah, Sri Wiludjeng Sunu; Syafie, Nur Aima
Jurnal Manajemen Bisnis Vol 15, No 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.19755

Research aims: This study aims to understand the role of perceived ease of use, information service function, consumer expectation, and user satisfaction in determining continuous purchase behavior in online travel application users, while considers consumer experience as a moderating variable.Design/Methodology/Approach: This study is carried out using quantitative approach. The data is collected by distributing online questionnaire to users of e-travel application in West Java, Indonesia chosen using purposive sampling. The data is processed using Structural Equation Modeling with Partial Least Square (SEM PLS).Research findings: The results indicate that perceived ease of use, information service function, consumer expectation, and user satisfaction can explain customers’ continuous purchase behavior. In addition, consumer experience can moderate the relationship between user satisfaction and continuous purchase behavior, by which higher experience strengthens the relationship. Theoretical Contribution/Originality: This study contributes to enrich the understanding of how user satisfaction affects continuous purchase behavior by looking at the variables of perceived ease of use, information service function, and user expectation.Practitioners/Policy Implications: This study can be of interest to service providers, especially e-travel application, to provide a good, easy to understand services, as well as information and comfort for its users to remain loyal in using the application.Research Limitations/Implications: This study is only limited to one object, namely users of e-travel application. Future research can use different objects and consider additional variables such as review credibility and perceived enjoyment in determining continuous purchase behavior.

PELATIHAN DIGITAL MARKETING DAN GLOBAL MARKETING UNTUK SEGMEN PASAR BARU DALAM MERAIH PASAR GLOBAL PADA UMKM BANDUNG Rachmawati, Mariana; Pratminingsih, Sri Astuti; Mariana, R. Adjeng; Brahmana, Sunardi. S; ., Zulganef; Rashela, Windy
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 29, No 4 (2023): OKTOBER-DESEMBER
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v29i4.49486

Digital marketing memiliki manfaat untuk perkembangan bisnis agar dapat bersaing di pasar yang lebih luas. Digital marketing bukan hanya sekedar tren, akan tetapi memiliki manfaat yang sangat luas bahkan dapat mempopulerkan sebuah usaha rumahan dengan lebih mudah sehingga mendorong tren berbisnis dari rumah. Pelatihan digital marketing yang berisi terkait pengenalan digital marketing, social media marketing dan e-commerce, content marketing dan manajemen digital marketing menjadi sarana edukasi dan menambah wawasan terkait digital marketing kepada dua mitra UMKM. Pelatihan menerapkan strategi digital marketing kepada dua mitra UMKM telah disampaikan melalui workshop dan praktik selama kegiatan berlangsung. Evaluasi pelatihan digital marketing yang telah dilaksanakan kepada dua mitra UMKM melalui Google Form meliputi materi yang disampaikan, fasilitas pelatihan dan penambahan wawasan serta skill mengenai digital marketing. Selain itu, bisnis UMKM ini lebih kuat dalam menghadapi krisis global. Untuk bisa menghadapi pasar global memang tidaklah mudah, karena produk UMKM akan bersaing dengan produk negara lain. Untuk menyiasatinya dibutuhkan strategi yang tepat untuk mengembangkan UMKM agar bisa bersaing menghadapi pasar global.

Pengaruh Motivasi dan Lingkungan Kerja terhadap Kinerja Pegawai di BPJS Kesehatan Cabang Sumedang Setiawan, Indra; Pratminingsih, Sri Astuti
Jurnal Disrupsi Bisnis Vol. 7 No. 4 (2024): Jurnal Disrupsi Bisnis
Publisher : Prodi Manajemen, Fakultas Ekonomi, Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/drb.v7i4.42275

Employee performance is one of the most important aspects in the company. An employee's performance is influenced by several factors, including motivation and work environment Based on the background of the problem, this study aims to find out the condition and influence of motivation and work environment on employee performance. The method used in this study is a verifiable descriptive method with a sample of 68 people. The results of the study showed that: 1) Motivation had a positive and significant effect on the performance of BPJS Kesehatan Sumedang Branch employees. This means that the better the motivation of employees, the higher the performance of employees. 2) The work environment has a positive and significant effect on the performance of BPJS Kesehatan Sumedang Branch employees, which is 38.2%. This means that the better the work environment is created, the better the performance of employees will increase. 3) Motivation and work environment have a positive and significant effect on the performance of BPJS Kesehatan Sumedang Branch employees, which is 30.6%. This means that the better the motivation and work environment, the better the performance of BPJS Kesehatan Sumedang Branch employees

Stressed and Shopping: Examining Social Media-Induced Stress and Online Impulsive Buying in Gen Z Purwaningdyah, Sri Wiludjeng Sunu; Pratminingsih, Sri Astuti
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol. 15 No. 3 (2024): December 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jbti.v15i3.24822

This study investigates how social media-induced stress influences online impulsive buying behavior among Gen Z consumers within a social commerce context. It further explores the mediating role of negative coping strategies and the moderating effect of self-control. Data was collected through online questionnaires targeting 300 Gen Z respondents selected via purposive sampling criteria, then analyzed using conditional process analysis with SPSS macro-PROCESS. Findings confirm that social media-induced stress, directly and indirectly, triggers impulsive buying through negative coping. Additionally, self-control significantly moderates this relationship, wherein lower self-control intensifies the effect of stress on impulsive buying. This research addresses gaps in the literature by highlighting the role of negative emotions, specifically stress, in driving consumer behavior. Findings contribute valuable insights into evolving digital consumerism patterns among Gen Z, emphasizing the need for self-control in digital environments while also highlighting how negative coping acts as the mechanism that channels stress into impulsive buying behavior.

Consumer Behaviour in Online Travel: How Does Continuous Purchase Behaviour Formed in Digital Age? Pratminingsih, Sri Astuti; Zulganef, Zulganef; Purwaningdyah, Sri Wiludjeng Sunu; Syafie, Nur Aima
Jurnal Manajemen Bisnis Vol. 15 No. 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.19755

Research aims: This study aims to understand the role of perceived ease of use, information service function, consumer expectation, and user satisfaction in determining continuous purchase behavior in online travel application users, while considers consumer experience as a moderating variable.Design/Methodology/Approach: This study is carried out using quantitative approach. The data is collected by distributing online questionnaire to users of e-travel application in West Java, Indonesia chosen using purposive sampling. The data is processed using Structural Equation Modeling with Partial Least Square (SEM PLS).Research findings: The results indicate that perceived ease of use, information service function, consumer expectation, and user satisfaction can explain customers’ continuous purchase behavior. In addition, consumer experience can moderate the relationship between user satisfaction and continuous purchase behavior, by which higher experience strengthens the relationship. Theoretical Contribution/Originality: This study contributes to enrich the understanding of how user satisfaction affects continuous purchase behavior by looking at the variables of perceived ease of use, information service function, and user expectation.Practitioners/Policy Implications: This study can be of interest to service providers, especially e-travel application, to provide a good, easy to understand services, as well as information and comfort for its users to remain loyal in using the application.Research Limitations/Implications: This study is only limited to one object, namely users of e-travel application. Future research can use different objects and consider additional variables such as review credibility and perceived enjoyment in determining continuous purchase behavior.

Reliving the moments: Exploring tourists’ staycation experience through S-O-R framework Pratminingsih, Sri Astuti; Zulganef , Zulganef; Purwaningdyah, Sri Wiludjeng Sunu
Jurnal Siasat Bisnis VOL 28, NO 2 (2024)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol28.iss2.art6

Purpose – The purpose of this study is to understand what influences tourists’ travel experience sharing and intention to re-staycation. S-O-R framework is used to examine how social influence affects perceived enjoyment, while subsequently sharing their staycation experience and intention to re-staycation. Design/methodology/approach – 325 generation Z millennials who have experienced staycation and share it to their social media are chosen using purposive sampling. The data obtained is processed using Structural Equation Modeling with AMOS.Findings – The findings of this study indicate that social influence affects tourists’ perceived enjoyment on staycation trip, which then leads to staycation experience sharing and tourists’ intention to re-staycation. Experience sharing mediates the influence of perceived enjoyment on staycation trip towards intention to re-staycation. Review credibility and gender differences moderate the relationships between variables.Research limitations/implications – This study has not yet look at the post-travel or staycation phase of tourists, thus further study is needed regarding post-travel evaluation. It also only uses variables that focus on tourists' perspectives regarding their travel experiences and sharing activities on social media.Practical implications – Service providers must pay attention to improving the atmosphere not only in terms of physical attributes but also related to the service products available in the hotel so that it can attract the intention to visit again. Offering accommodation experiences can enable potential tourists to return to the destination.Originality/value – Through the SOR framework, this study show how social influence can be a stimulus for individuals in perceiving enjoyment during their trip, leading them to show a behavioral response of sharing their staycation experience and have intention to go back to relive the moments.

Increasing Public Loyalty through Trust in The Police: The Case Of The Police In Indonesia Zulganef, Zulganef -; Pratminingsih, Sri Astuti; Purwaningdyah, Sri Wiludjeng Sunu
Jurnal Manajemen Pelayanan Publik Vol 8, No 2 (2024): Jurnal Manajemen Pelayanan Publik
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/jmpp.v8i2.53272

This study verifies the role of trust in generating loyalty among the public towards the Republic of Indonesia Police (POLRI). The basis for this verification is related to the gap between POLRI's objectives according to its 2020-2024 strategy and existing facts regarding trust, along with the discrepancy between studies by several researchers and the findings of Zulganef (2006) regarding trust and loyalty. Verification was carried out through a research model adopted from previous research by Zulganef (2022). The method used was a survey using self-administered questionnaires that were distributed to members of the Indonesian public and which yielded responses from 198 people. The results of this research show that loyalty is influenced by trust, while trust is influenced by satisfaction with police behavior and satisfaction with the programs implemented by the police. Meanwhile, another variable, namely the sense of security, does not influence trust, therefore trust not mediates realtionships between sense security and loyalty towards the police. The authors also provide recommendations to POLRI based on this research.

Tinjauan Bibliometrik: Tren Perkembangan Penelitian Terkait Analisis Kebutuhan Pelatihan (1984-2024) Wibowo, Teguh Solih Setiyo; Widyatami, Kania; Pratminingsih, Sri Astuti
Indo-MathEdu Intellectuals Journal Vol. 6 No. 2 (2025): Indo-MathEdu Intellectuals Journal (In-Press)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i2.2583

This study aims to identify publications on Training Needs Analysis (TNA) through interesting data visualization. The source of SCOPUS meta data was collected from publications in the form of the keyword 'Training Needs Analysis'. The database obtained was then analyzed and visualized using the bibliometrix package in R Software. The results of the analysis were interpreted based on performance analysis of citation and publication metrics, and science mapping based on co-citation, co-word analysis and also bibliographic coupling analysis. A total of 276 publications were selected following the research criteria in the period 1984 to 2024. The results of the study show that countries with English as the language of instruction still dominate the number of scientific publications, including several authors who are the most influential on the theme of Training Needs Analysis (TNA). The latest publication trends also show an increase in interest in research related to TNA with a high level of collaboration, both between authors and internationally, indicating that this topic attracts attention across disciplines and geographic regions. The relevance of the research to the development of theory and practice is seen from the high average citations and the use of modern analytical technology contained in keywords and collaborations, from initially focusing on health training expanding to general training management and then returning to mental health based on 3 analysis time spans.

The Influence of Product Quality, Product Innovation on Customer Relationship Management through Prices (Case Study at Creative Industry Payung Geulis in Kahuripan, Indihiang, Tasikmalaya Febrianti, R. Adjeng Mariana; Rachmawati, Mariana; Zulganef , Zulganef; Pratminingsih, Sri Astuti
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 6 (2024): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i6.3085

This research aims to determine the influence of product quality and innovation on customer relationship management through prices in Payung Geulis creative industry in Kahuripan village, Indihiang, Tasikmalaya. This research implies an explanatory survey design using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) as the analysis method. Data collection was carried out through questionnaires distributed to 200 customers. The findings reveal that product quality and innovation significantly influence prices and impact customer relationship management—higher product quality results in greater customer satisfaction and emotional attachment to the price. Additionally, innovation has a positive impact on customer engagement and strengthens the relationship with price. Moreover, price significantly influences customer relationship management, since price reduces resistance to changes in product quality and innovation in customer relationship management. Furthermore, this research shows that the impact of product quality and innovation influences customer relationship management indirectly through price.

The Influence of Brand Equity and Price on Repurchase Interest Through Customer Satisfaction as an Intervening Variable on Samsung Smartphones in Generation Z, Bandung City Juningsih, Juningsih; Pratminingsih, Sri Astuti
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 5 (2025): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i5.4627

This study aims to determine brand equity and price on repurchase Interest through customer satisfaction as an intervening variable on Samsung Smartphones in Generation Z in Bandung City. This type of research uses descriptive and verification methods, with a quantitative approach with data processing through the IBM SPSS Version 27 program, the sampling technique uses probability sampling to be more precise using simple random sampling. The number of samples is 385 people, namely consumers who have purchased Samsung brand smartphones. The data analysis method in this study uses multiple linear regression analysis and path analysis to determine the direction of the relationship between the brand equity variable (X1) and the price variable (X2) with the repurchase Interest variable (Y) through customer satisfaction (Z) as an intervening variable. The results of this study indicate that brand equity and price have a positive and significant effect on repurchase Interest through customer satisfaction on Samsung brand smartphones in Generation Z in Bandung City. the results of the multiple determination coefficient based on the results of data processing of 60.2% of the amount of repurchase Interest in generation Z in Bandung City is influenced by both independent variables, namely brand equity and price, through customer satisfaction, while the remaining 39.8% is influenced by other variables.

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