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INSTITUTIONAL GOVERNANCE IN RESPONDING TO GLOBALIZATION Astuty, Eriana; Pratminingsih, Sri Astuti; Suryana, Suryana
Jurnal Aplikasi Manajemen Vol. 15 No. 3 (2017)
Publisher : Universitas Brawijaya, Indonesia

The study was conducted in several private universities in Bandung that already launched a program of internationalization in response to the issue of globalization are increasingly demanding education providers increasingly globally oriented. This study aims to analyze further the factors that drive an institution to improve the quality of teaching, particularly in the preparation of curriculum arrangement and learning plans that meet global orientation by analyzing two variables that allegedly as the drivers, namely institution favorable governance and faculty's global awareness. The research method using descriptive analysis and verificative analysis with IBM SPSS ver. 22 and IBM AMOS ver. 20 as a data processor. The results show that good institutional governance can force lecturers to develop their knowledge and global competence, without any support and strengthening in the form of legitimacy from the institute, is not able to create a globalized learning, and good institutional governance is accompanied by global knowledge and awareness, Can make lecturers a major axis in the creation of a globally oriented learning environment, especially in drafting the curriculum and globalized learning instruction.

EFFECTIVENESS OF CROSS-SECTORAL CERTIFICATE REGISTRATION SERVICES AT THE NATIONAL LAND AGENCY (BPN) OF TASIKMALAYA REGENCY Milasari, Roza; Pratminingsih, Sri Astuti
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/1189tt75

This study aims to analyze the influence of public policy and organizational communication on employee work effectiveness in the implementation of the Cross-Sector Land Certificate Registration Program in Tasikmalaya Regency. The approach used is a descriptive verification method with a quantitative approach. Data collection techniques were carried out through questionnaires distributed to employees of the ATR/BPN, the Department of Agriculture, Food Security, and Fisheries (DPKPP), and village officials involved in the program. Data analysis used multiple linear regression to test the simultaneous and partial effects between variables. The results of the study indicate that public policy and organizational communication have a significant simultaneous and partial effect on employee work effectiveness. Clear and structured policies and effective internal communication can accelerate the service process, strengthen coordination, and minimize miscommunication between implementing agencies. These findings confirm that the synergy between adaptively designed policies and a targeted organizational communication system is a key factor in improving the quality of public services in the land sector. This study also provides managerial implications that public sector management needs to strengthen cross-sector coordination and communication strategies to achieve efficient, accountable, and sustainable services.

RESTRAINING TURNOVER RATE: THE MEDIATING ROLE OF ORGANIZATIONAL COMMITMENT IN EMPLOYEE DUAL ROLE CONFLICT(A STUDY OF EMPLOYEES AT PT TERMINAL PETIKEMAS, SURABAYA) Fauziah, Wita; Pratminingsih, Sri Astuti
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/679dwk08

This study aims to examine the effect of Work-Family Conflict on Turnover Intention with Organizational Commitment as a mediating variable among employees of PT Terminal Petikemas Surabaya. The research approach used is quantitative with an explanatory type, using survey methods and path analysis. The sample consisted of 80 permanent employees who are married, with the criteria of minimum work experience of one year. The results of the study indicate that Work-Family Conflict has a significant negative effect on Organizational Commitment, and a significant positive effect on Turnover Intention. Conversely, Organizational Commitment has a negative effect on Turnover Intention. The mediation test using the Sobel Test shows that Organizational Commitment significantly mediates the effect of Work-Family Conflict on Turnover Intention. Employees who experience role conflict pressure tend to have high turnover intentions, but this can be suppressed by a strong organizational commitment. These findings confirm that strengthening Organizational Commitment is a key strategy in managing the dynamics of role conflict and maintaining workforce stability and retention in the organization.

The Influence of Academic Service Quality, Campus Facilities, and University Image on Student Satisfaction Faculty Of Economics and Business Universitas Swadaya Gunung Jati Cirebon Maulana, Adrian; Pratminingsih, Sri Astuti; Suhardi, Dadang
Indonesian Journal of Strategic Management Vol. 8 No. 1 (2025): Indonesian Journal of Strategic Management
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijsm.v8i1.10928

This study aims to analyze the impact of academic service quality, campus facilities, and university image on student satisfaction at the Faculty of Economics and Business, Universitas Swadaya Gunung Jati Cirebon. The population consists of all active students enrolled in the Faculty of Economics and Business, totaling 4,166 students. The sampling method used is non-probability sampling with a convenience sampling technique, resulting in a sample of 390 students.Descriptive analysis shows that the quality of academic services at FEB UGJ is categorized as good, with an average score of 3.62, although there are several aspects that need improvement, such as the consistency of leadership policies. The assessment of campus facilities is also good, with an average of 3.78; however, the availability of computer facilities is still inadequate. The university's image received positive ratings in brand and social aspects, but its academic image needs enhancement. The average satisfaction score of students indicates a good result, but there is a need to increase student participation in extracurricular activities.Verificative analysis using multiple linear regression indicates that academic service quality, campus facilities, and university image have a significant influence on student satisfaction. The obtained regression model is Y = 0.250 + 0.603X1 + 0.270X2 + 0.442X3, where X1, X2, and X3 represent academic service quality, campus facilities, and university image, respectively. The t-test shows that all independent variables positively contribute significantly to the dependent variable.

Strategy to Increase Employee Engagement Through Learning Agility and Organizational Citizenship Behavior in the National Defense Agency at the District Level Hamdani, Maulana; Pratminingsih, Sri Astuti
IJSM Vol 8 No 2 (2025): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/jdv37272

This study aims to analyze the effect of learning agility on employee engagement with organizational citizenship behavior (OCB) as a mediating variable at the National Land Agency (BPN) in one of the districts in West Java Province. The research method used is descriptive verification with a quantitative approach, involving 65 employees as respondents through a saturated sampling technique. Data were collected using a structured questionnaire and analyzed using path analysis and the Sobel test to test the mediation effect. The results show that learning agility has a significant effect on employee engagement, both directly and indirectly through OCB as a mediator. The R Square value of 0.932 indicates that the combination of learning agility and OCB explains 93.2% of the variation in employee engagement. This finding emphasizes the importance of managerial strategies that encourage adaptive learning and strengthen organizational citizenship values in creating a productive, collaborative, and responsive work environment to change. This study provides a practical contribution to the development of public sector HR policies oriented towards increasing employee engagement through strengthening a learning-based and collaborative work culture

PELATIHAN DIGITAL MARKETING DAN GLOBAL MARKETING UNTUK SEGMEN PASAR BARU DALAM MERAIH PASAR GLOBAL PADA UMKM BANDUNG Rachmawati, Mariana; Pratminingsih, Sri Astuti; Mariana, R. Adjeng; Brahmana, Sunardi. S; ., Zulganef; Rashela, Windy
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 29 No. 4 (2023): OKTOBER-DESEMBER
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v29i4.49486

Digital marketing memiliki manfaat untuk perkembangan bisnis agar dapat bersaing di pasar yang lebih luas. Digital marketing bukan hanya sekedar tren, akan tetapi memiliki manfaat yang sangat luas bahkan dapat mempopulerkan sebuah usaha rumahan dengan lebih mudah sehingga mendorong tren berbisnis dari rumah. Pelatihan digital marketing yang berisi terkait pengenalan digital marketing, social media marketing dan e-commerce, content marketing dan manajemen digital marketing menjadi sarana edukasi dan menambah wawasan terkait digital marketing kepada dua mitra UMKM. Pelatihan menerapkan strategi digital marketing kepada dua mitra UMKM telah disampaikan melalui workshop dan praktik selama kegiatan berlangsung. Evaluasi pelatihan digital marketing yang telah dilaksanakan kepada dua mitra UMKM melalui Google Form meliputi materi yang disampaikan, fasilitas pelatihan dan penambahan wawasan serta skill mengenai digital marketing. Selain itu, bisnis UMKM ini lebih kuat dalam menghadapi krisis global. Untuk bisa menghadapi pasar global memang tidaklah mudah, karena produk UMKM akan bersaing dengan produk negara lain. Untuk menyiasatinya dibutuhkan strategi yang tepat untuk mengembangkan UMKM agar bisa bersaing menghadapi pasar global.

Digital Marketing and Product Quality as Drivers of Purchase Decisions Evidence from CV. Alfa Galuh Perkasa, a Safety Equipment SME in Bandung Mahendra, Allana Veda; Pratminingsih, Sri Astuti
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1794

This study explores how product quality and digital marketing influence consumer purchase decisions within the niche sector of fire safety equipment, using CV. Alfa Galuh Perkasa, a small and medium-sized enterprise (SME) based in Bandung, Indonesia, as a case study. In the wake of the COVID-19 pandemic, consumer behavior has become increasingly digital, yet limited empirical research addresses how safety product distributors are adapting to this shift. The study seeks to answer the extent to which product quality and digital marketing impact consumer purchasing decisions in this industry. The novelty of this research lies in its dual-variable focus—product quality and digital marketing—applied to a sector where digital engagement is still in its formative stages, contrasting with the more commonly studied fast-moving consumer goods. A quantitative approach was adopted, utilizing a cross-sectional design. Data were collected through an online survey completed by 105 respondents, selected via accidental sampling. Multiple linear regression analysis using SPSS was employed to assess the influence of the independent variables on purchasing decisions. The results demonstrate that both product quality and digital marketing significantly and positively affect consumer purchasing decisions. Notably, product performance and reliability emerged as key factors, while digital visibility—especially through search engines and affiliate marketing—proved to be critical in shaping consumer awareness and interest. The findings suggest that SMEs in niche industries can enhance customer engagement and drive purchasing behavior by improving product reliability and strategically expanding their digital marketing channels. This study provides actionable insights for businesses aiming to stay competitive in an increasingly digital market landscape.

Digital Marketing and Product Quality as Drivers of Purchase Decisions Evidence from CV. Alfa Galuh Perkasa, a Safety Equipment SME in Bandung Mahendra, Allana Veda; Pratminingsih, Sri Astuti
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1794

This study explores how product quality and digital marketing influence consumer purchase decisions within the niche sector of fire safety equipment, using CV. Alfa Galuh Perkasa, a small and medium-sized enterprise (SME) based in Bandung, Indonesia, as a case study. In the wake of the COVID-19 pandemic, consumer behavior has become increasingly digital, yet limited empirical research addresses how safety product distributors are adapting to this shift. The study seeks to answer the extent to which product quality and digital marketing impact consumer purchasing decisions in this industry. The novelty of this research lies in its dual-variable focus—product quality and digital marketing—applied to a sector where digital engagement is still in its formative stages, contrasting with the more commonly studied fast-moving consumer goods. A quantitative approach was adopted, utilizing a cross-sectional design. Data were collected through an online survey completed by 105 respondents, selected via accidental sampling. Multiple linear regression analysis using SPSS was employed to assess the influence of the independent variables on purchasing decisions. The results demonstrate that both product quality and digital marketing significantly and positively affect consumer purchasing decisions. Notably, product performance and reliability emerged as key factors, while digital visibility—especially through search engines and affiliate marketing—proved to be critical in shaping consumer awareness and interest. The findings suggest that SMEs in niche industries can enhance customer engagement and drive purchasing behavior by improving product reliability and strategically expanding their digital marketing channels. This study provides actionable insights for businesses aiming to stay competitive in an increasingly digital market landscape.

The Role of Performance-Based Allowances, Work Motivation, and Work Discipline on Employee Performance Mahmudah, Nji Raden Laila; Pratminingsih, Sri Astuti
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 3 (2024): December
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i3.2701

Performance Allowances, Work Motivation, and Work Discipline are essential in improving employee performance. They improve employee abilities and commitment to tasks and affect employee performance. This research aims to find out how Performance Based Allowances, Work Motivation, Work Discipline, and Employee Performance are at the Regional Personnel Agency of the Regional Government of West Java Province, as well as to determine the influence of Performance Based Allowances, Motivation Work, and Work Discipline on Employee Performance. The research method used was descriptive verification analysis with a census/saturated sampling technique. All 137 employees at the Regional Civil Service Agency of the West Java Provincial Government were respondents in this research. Data collection techniques were used by distributing questionnaires to 137 respondents. Calculations were carried out using the Statistical Product and Service Solutions (SPSS) Software Program version 25. The research results show that performance-based allowances, work motivation, and work discipline partially and simultaneously influence employee performance at the Regional Civil Service Agency of the Regional Government of West Java Province.

The Influence of Talent Management and Human Resource Management Practices on ASN Performance Through Intervening Variables of Organizational Commitment Ningrum, Risya Lestari; Lusiana, Desi; Pratminingsih, Sri Astuti
Atestasi : Jurnal Ilmiah Akuntansi Vol. 6 No. 2 (2023): September
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to determine the influence of talent management and human resource management practices on the performance of ASN (State Civil Apparatus) through intervening variables of organizational commitment. This research was conducted at an ASN who worked in the Administrative Bureau of the Head of the Regional Secretariat of West Java Province. The population in this study was 123 ASN people. Meanwhile, the determination of the sample uses the total sampling technique. The research method used through a quantitative approach by taking data using a research instrument in the form of a questionnaire which is then measured on a likert scale. The results of data processing are studied and analyzed using a path analysis model. The findings in this study show that talent management has no significant influence on ASN performance either directly or indirectly through intervening variables. Meanwhile, the variables of human resource management practices have a significant influence on the performance of ASN both directly and indirectly through variable intervening, namely organizational commitment. In this case, other more in-depth research is needed to find out other factors that can affect the performance of ASNs working in the local government environment.

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