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The Influence of Perceived Ease of Use and Perceived Enjoyment on Repurchase Intention Through Customer Trust Mahjudin Mahjudin; Muhammad Yusuf Aria Widjaja; Rachel Yusriyah Bilqis Mahjudin
Journal of Managerial Sciences and Studies Vol. 4 No. 2 (2026): Agustus: Journal of Managerial Sciences and Studies
Publisher : PT. Mawadaku Sukses Solusindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61160/jomss.v4i2.131

Abstract

The rapid growth of e-commerce has intensified competition among digital platforms, making customer retention a critical determinant of business sustainability. In this context, understanding the factors that encourage consumers to make repeat purchases has become increasingly important. This study aims to examine the effects of perceived ease of use and perceived enjoyment on repurchase intention, both directly and indirectly through customer trust as a mediating variable. The study adopts a quantitative approach using a descriptive and causal research design. Data were collected through questionnaires distributed to users of Swee Lee e-commerce in Greater Jakarta. A total of 240 respondents were selected using a purposive sampling technique. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that perceived ease of use has a positive and significant effect on repurchase intention and customer trust. Similarly, perceived enjoyment has a positive and significant effect on both repurchase intention and customer trust. Furthermore, customer trust is found to have a positive and significant influence on repurchase intention. The mediation analysis reveals that customer trust significantly mediates the relationship between perceived ease of use and repurchase intention, as well as the relationship between perceived enjoyment and repurchase intention. These findings suggest that consumers are more likely to engage in repeat purchasing behavior when they perceive an e-commerce platform as easy to use, enjoyable, and trustworthy. The study contributes to the growing body of literature on consumer behavior in e-commerce by extending the Technology Acceptance Model (TAM) through the inclusion of customer trust as a mediating mechanism. From a managerial perspective, the findings highlight the importance of improving platform usability, enhancing user experience, and strengthening consumer trust to foster long-term customer loyalty and sustainable business performance in the digital marketplace.
The Influence of Gross Domestic Product and Remittances on Indonesia's Economic Growth, 2010–2024 Aldi Bagus Prakoso; Vira Amilia Fikrotun Nabila; Alya Rachma Silviana; Qismah Nuroniyyah Hidayati; Muhammad Yusuf Aria Widjaja
Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya Vol. 5 No. 2 (2026): Lensa Ilmiah: Jurnal Manajemen dan Sumberdaya
Publisher : ELRISPESWIL - Lembaga Riset dan Pengembangan Sumberdaya Wilayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54371/jms.v5i2.1385

Abstract

Economic growth is one of the primary indicators used to assess a country's economic performance and development success. In Indonesia, economic growth is influenced by various macroeconomic factors, including Gross Domestic Product (GDP) and remittances from migrant workers. This study aims to examine the effects of GDP and remittances on Indonesia’s economic growth during the period 2010–2024. The study employs a quantitative explanatory approach using secondary data obtained from Statistics Indonesia (BPS) and Bank Indonesia (BI). The data were analyzed using multiple linear regression with the assistance of SPSS version 25. Prior to regression analysis, classical assumption tests, including normality, heteroscedasticity, multicollinearity, and autocorrelation tests, were conducted to ensure the validity of the model. The results indicate that GDP has a statistically significant relationship with economic growth (p = 0.021), whereas remittances do not have a significant effect (p = 0.221). Simultaneously, GDP and remittances significantly influence economic growth, as indicated by an F-statistic significance value of 0.042. The coefficient of determination (R²) shows that the independent variables explain 41.1% of the variation in economic growth, while the remaining 58.9% is explained by other factors outside the model. Although GDP was found to have a negative coefficient, this result should be interpreted cautiously due to the conceptual proximity between GDP and economic growth as well as the characteristics of the data used. The findings suggest that strengthening domestic productive capacity remains essential for sustaining economic growth, while efforts are needed to encourage the productive utilization of remittances to enhance their contribution to national economic development.