Garuda - Garba Rujukan Digital

Haryo Kusumo

Unknown Affiliation

Author-ID : 1700486

Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

Published : 25 Documents Claim Missing Document

Claim Missing Document

Articles

Title

1

DESAIN KOMUNIKASI VISUAL SEBAGAI STRATEGI PERANCANGAN PROMOSI TOKO PANCING INDO RAYA DI SEMARANG Febryantahanuji Febryantahanuji; Haryo Kusumo; Hendri Rasminto
MANAJEMEN Vol 1 No 1 (2021): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Nowadays many companies, shops and home industries need promotional media to be known by the wider community. Many promotional media are used to promote a company or product being sold, one of which is brochures, stickers, banners and x-banners. For a company or store that offers its products, brochures, stickers, banners and x-banners serve as promotional media so that people are more familiar with the products being sold and know the latest information related to the promotion of the store or company.One such company or store is the Indo Raya Fishing Shop. Indo Raya Fishing Shop, located in the city of Semarang, is engaged in the sale of fishing equipment and other supporting accessories. In this case, Toko Pancing Indo Raya wants to promote the goods sold in its store and the latest information, which previously only sold wholesale, can now buy in retail or individually. From this problem, the author uses the interview method, namely the author conducts direct talks with the Indo Raya Fishing Shop and the author's observations go directly to the field to find the data needed.Making designs based on existing theories and using design principles and then processing them with computer programs such as Adobe Photoshop Cs3 and Corel Draw X4

DESAIN KOMUNIKASI VISUAL SEBAGAI STRATEGI PERANCANGAN PROMOSI TOKO PANCING INDO RAYA DI SEMARANG Febryantahanuji Febryantahanuji; Haryo Kusumo; Hendri Rasminto
MANAJEMEN Vol. 1 No. 1 (2021): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/imk.v1i1.59

Nowadays many companies, shops and home industries need promotional media to be known by the wider community. Many promotional media are used to promote a company or product being sold, one of which is brochures, stickers, banners and x-banners. For a company or store that offers its products, brochures, stickers, banners and x-banners serve as promotional media so that people are more familiar with the products being sold and know the latest information related to the promotion of the store or company.One such company or store is the Indo Raya Fishing Shop. Indo Raya Fishing Shop, located in the city of Semarang, is engaged in the sale of fishing equipment and other supporting accessories. In this case, Toko Pancing Indo Raya wants to promote the goods sold in its store and the latest information, which previously only sold wholesale, can now buy in retail or individually. From this problem, the author uses the interview method, namely the author conducts direct talks with the Indo Raya Fishing Shop and the author's observations go directly to the field to find the data needed.Making designs based on existing theories and using design principles and then processing them with computer programs such as Adobe Photoshop Cs3 and Corel Draw X4

PENGARUH PROMOSI DAN KUALITAS PELAYANAN JASA GRABFOOD TERHADAP KEPUASAN KONSUMEN DI KELURAHAN BOJA Bambang Widjanarko Susilo; Elmareza Aizzani; Eni Endaryati; Sri Wahyuning; Haryo Kusumo
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.991

This study aims to explore the extent to which promotion and service quality affect GrabFood customer satisfaction among Generation Z who live in Boja Village. This study uses a quantitative method with a survey approach, where data is obtained from 100 respondents who are active users of GrabFood through the distribution of questionnaires. To test the proposed hypothesis, multiple linear regression analysis was used. The findings of the study showed that promotion (with a regression coefficient of 0.45) and service quality (regression coefficient of 0.55) both had a positive and significant impact on the level of consumer satisfaction and the Rvalue of 2 was 0.6 that 60% of the consumer satisfaction variable could be explained by the variables of promotion and service quality, The validity of the regression model used was confirmed through a classical assumption test. These results highlight the importance of synergy between the implementation of effective promotional strategies and service quality improvement to create an optimal customer experience. The practical implications of this research can be used by GrabFood management in designing more efficient marketing strategies to increase customer satisfaction and loyalty. In conclusion, the synergy between effective promotional strategies and improving service quality is the key to creating an optimal customer experience and increasing the satisfaction and loyalty of GrabFood users in the region

Title Search

Found 3 Documents Search Journal : MANAJEMEN

Abstract

Abstract

Abstract

Title

Found 3 Documents
Search
Journal : MANAJEMEN