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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis EVOLUSI : Jurnal Sains dan Manajemen Budimas : Jurnal Pengabdian Masyarakat Jurnal Teknologi Informasi dan Komunikasi MANAJEMEN Brilliant International Journal of Management and Tourism (BIJMT) Dinamika Jurnal Publikasi Ilmu Komputer dan Multimedia Community: Jurnal Pengabdian Pada Masyarakat An International Journal Tourism and Community Review Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Brilliant International Journal of Management and Tourism
Haryo Kusumo
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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PENGARUH PROMOSI DAN KUALITAS PELAYANAN JASA GRABFOOD TERHADAP KEPUASAN KONSUMEN DI KELURAHAN BOJA Bambang Widjanarko Susilo; Elmareza Aizzani; Eni Endaryati; Sri Wahyuning; Haryo Kusumo
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.991

Abstract

This study aims to explore the extent to which promotion and service quality affect GrabFood customer satisfaction among Generation Z who live in Boja Village. This study uses a quantitative method with a survey approach, where data is obtained from 100 respondents who are active users of GrabFood through the distribution of questionnaires. To test the proposed hypothesis, multiple linear regression analysis was used. The findings of the study showed that promotion (with a regression coefficient of 0.45) and service quality (regression coefficient of 0.55) both had a positive and significant impact on the level of consumer satisfaction and the Rvalue of 2 was 0.6 that 60% of the consumer satisfaction variable could be explained by the variables of promotion and service quality, The validity of the regression model used was confirmed through a classical assumption test. These results highlight the importance of synergy between the implementation of effective promotional strategies and service quality improvement to create an optimal customer experience. The practical implications of this research can be used by GrabFood management in designing more efficient marketing strategies to increase customer satisfaction and loyalty. In conclusion, the synergy between effective promotional strategies and improving service quality is the key to creating an optimal customer experience and increasing the satisfaction and loyalty of GrabFood users in the region
PEMBERDAYAAN UKM DALAM PROMOSI WISATA EDUKASI: PENGEMBANGAN BROSUR INTERAKTIF DI DESA SUGIHAN KABUPATEN SEMARANG Zusrony, Edwin; Edy Jogatama Purhita; Endang Kustami; Agustinus Budi Santoso; Indra Ava Dianta; Widya Ariyani; Greget Widhiati; Jarot Dian Susatyono; Ida Hendriyani; Siti Kholifah; Haryo Kusumo
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.17645

Abstract

This community service activity aims to empower Small and Medium Enterprises (SMEs) in Sugihan Village, Tengaran District, Semarang Regency, through training in making digital brochures to promote educational tourism using the Canva application. This program was implemented in response to the lack of digital literacy and dependence on conventional promotions that limit the reach of the educational tourism market in Sugihan Village. The implementation method includes five stages: (1) analysis of the needs of SMEs and educational tourism, (2) preparation of digital brochure materials and designs, (3) training in making digital brochures, (4) implementation and mentoring, and (5) evaluation and continuous development. Participants were taught visual design techniques, persuasive content preparation, and distribution strategies through social media. The evaluation results showed a significant increase in the abilities of 25 participants: 75% were able to make independent digital brochures. It is hoped that after this training activity, it will have an impact on increasing tourist visits to Sugihan Village, Semarang Regency. Collaboration between academics from the University of Computer Science and Technology Lecturer team and the SME community also strengthens the sustainability of the program, with the formation of a digital working group to update promotional content regularly.
Building Materials Management Information System using the Web-Based Perpetual Inventory System Febryantahanuji Febryantahanuji; Haryo Kusumo
Brilliant International Journal Of Management And Tourism Vol. 2 No. 1 (2022): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v2i1.496

Abstract

Company that is engaged in construction contractors, has a project warehouse that is located moving around following the project being worked on. The problem faced is that the recording of material inventory is still done manually using a stock control card, then after that it is recorded it is entered into Microsoft Excel, it causes a long recording of material data stock because it has to open the parts one by one first for report generation. The research objective is to produce a system that can speed up the process of recording stock of building materials in the construction project warehouse, and can produce various material inventory reports that can control the availability of material inventory in the project warehouse. The method used is the Perpetual Inventory System, namely material management is carried out by controlling the stock of material inventory directly per periodic and continuously updating the stock every time material enters or exits. With this system, it will help the administration, foremen and project leaders to speed up various reports on stock control of material supplies that are fast, accurate and thorough and can improve the performance of officers in presenting reports.
Pelatihan dan Pendampingan Strategi E-Commerce, Desain dan Label Produk Bagi UMKM di Kecamatan Gunungpati Hakim , Fitro Nur; Achmad Solechan; Haryo Kusumo; Yuli Fitrianto; Toni Wijanarko AP
Community : Jurnal Pengabdian Pada Masyarakat Vol. 3 No. 3 (2023): November : Jurnal Pengabdian Pada Masyarakat
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/community.v3i3.425

Abstract

Problems faced by mosque youth service partners include: Not all MSMEs have good access to stable internet. This can hinder their ability to manage their online store, update inventory, or interact with customers efficiently. Many MSMEs have limitations in terms of human resources, technical expertise and technological infrastructure. This makes it difficult for them to manage the e-commerce platform effectively. Packaging and labels must match the product itself, both in terms of size, shape and other physical characteristics. Finding practical and attractive packaging that also protects the product well can be a challenge. Good packaging design can sometimes involve additional costs, such as graphic designer fees or custom packaging production. For MSMEs with limited budgets, this can be an obstacle. This service activity was carried out in the Gunungpati Village hall on Jalan Magersari Gunungpati, Gunungpati District, Semarang, which included lectures, training and direct mentoring and step-by-step direct assistance. This activity was carried out over 2 days and was attended by 17 participants from MSME actors in the Gunungpati Village area in Gunungpati District, Semarang City and guided by 7 presenters/lecturers from the University of Computer Science and Technology. Training activities along with assistance on product packaging labeling received a good response from partners and participants. Partners, in this case, the Gunungpati Village, appreciates this activity because it can help in developing the MSMEs of its fostered partners in increasing their knowledge and skills regarding labeling. Product labeling will be more perfect if it can be completed with halal legality and a production permit, so education needs to be carried out through training and mentoring regarding this matter, especially for MSMEs in business. Increased understanding of MSME business actors regarding the importance of packaging and label design on products sold, increased quality of product packaging through brands and labels printed on the packaging, and increased income from MSME business actors in Gunungpati Subdistrict.
Co-Authors Achmad Solechan Agustinus Budi Santoso Arie Atwa Magriyanti Bambang Widjanarko Susilo Dani Sasmoko Edwin Zusrony Edy Jogatama Purhita Elmareza Aizzani Endang Kustami Eni Endaryati febryan tahanuji FEBRYANTAHANUJI Febryantahanuji Febryantahanuji Greget Widhiati Hakim , Fitro Nur Hendri Rasminto Ida Hendriyani Indra Ava Dianta Indra Laila Jarot Dian Susatyono Raditiya Ade Pratama Rifal Winazar Rusito Sindhu Rakasiwi Siti Kholifah Sri Wahyuning Toni Wijanarko AP Widya Ariyani Yuli Fitrianto