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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS EVOLUSI : Jurnal Sains dan Manajemen Budimas : Jurnal Pengabdian Masyarakat Jurnal Teknologi Informasi dan Komunikasi MANAJEMEN Brilliant International Journal of Management and Tourism (BIJMT) Dinamika Jurnal Publikasi Ilmu Komputer dan Multimedia An International Journal Tourism and Community Review Neptunus: Jurnal Ilmu Komputer dan Teknologi Informasi Brilliant International Journal of Management and Tourism
Haryo Kusumo
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Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Mechanical Engineering Social Sciences Other

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Perancangan Katalog Produk Furniture Berbasis Web sebagai Media Pemasaran SJF Teakwood Jepara Arie Atwa Magriyanti; Haryo Kusumo; Raditiya Ade Pratama
Neptunus: Jurnal Ilmu Komputer Dan Teknologi Informasi Vol. 2 No. 4 (2024): November : Jurnal Ilmu Komputer Dan Teknologi Informasi
Publisher : Asosiasi Riset Teknik Elektro dan Informatika Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/neptunus.v2i4.662

Abstract

SJF Teakwood is a producer and sales of various kinds of furniture. So far, the promotional media used by SJF Teakwood is through social media Instagram, Facebook and WhatsApp. However, using the promotional media above is considered less specific, so it is necessary to add interesting media to attract the public to the company. This study uses the R&D method. The type of research used is qualitative research. Qualitative research is a research method that uses data in the form of written or spoken words from people and people's behavior observed in a natural context. The results of the validation value from internal experts got a score of 32, external experts 38 and product users got a score of 37 which is included in the very good category, so this web-based furniture product catalog is declared valid for use. So it can be concluded that the Web-Based Furniture Product Catalog as a Marketing Media for SJF Teakwood Jepara is worthy of being used effectively.
PENGARUH PROMOSI DAN KUALITAS PELAYANAN JASA GRABFOOD TERHADAP KEPUASAN KONSUMEN DI KELURAHAN BOJA Bambang Widjanarko Susilo; Elmareza Aizzani; Eni Endaryati; Sri Wahyuning; Haryo Kusumo
MANAJEMEN Vol. 5 No. 1 (2025): MEI : MANAJEMEN (Jurnal Ilmiah Manajemen dan Kewirausahaan)
Publisher : LPPM Politeknik Pratama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/manajemen.v5i1.991

Abstract

This study aims to explore the extent to which promotion and service quality affect GrabFood customer satisfaction among Generation Z who live in Boja Village. This study uses a quantitative method with a survey approach, where data is obtained from 100 respondents who are active users of GrabFood through the distribution of questionnaires. To test the proposed hypothesis, multiple linear regression analysis was used. The findings of the study showed that promotion (with a regression coefficient of 0.45) and service quality (regression coefficient of 0.55) both had a positive and significant impact on the level of consumer satisfaction and the Rvalue of 2 was 0.6 that 60% of the consumer satisfaction variable could be explained by the variables of promotion and service quality, The validity of the regression model used was confirmed through a classical assumption test. These results highlight the importance of synergy between the implementation of effective promotional strategies and service quality improvement to create an optimal customer experience. The practical implications of this research can be used by GrabFood management in designing more efficient marketing strategies to increase customer satisfaction and loyalty. In conclusion, the synergy between effective promotional strategies and improving service quality is the key to creating an optimal customer experience and increasing the satisfaction and loyalty of GrabFood users in the region
PEMBERDAYAAN UKM DALAM PROMOSI WISATA EDUKASI: PENGEMBANGAN BROSUR INTERAKTIF DI DESA SUGIHAN KABUPATEN SEMARANG Zusrony, Edwin; Edy Jogatama Purhita; Endang Kustami; Agustinus Budi Santoso; Indra Ava Dianta; Widya Ariyani; Greget Widhiati; Jarot Dian Susatyono; Ida Hendriyani; Siti Kholifah; Haryo Kusumo
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 7 No. 2 (2025): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v7i2.17645

Abstract

This community service activity aims to empower Small and Medium Enterprises (SMEs) in Sugihan Village, Tengaran District, Semarang Regency, through training in making digital brochures to promote educational tourism using the Canva application. This program was implemented in response to the lack of digital literacy and dependence on conventional promotions that limit the reach of the educational tourism market in Sugihan Village. The implementation method includes five stages: (1) analysis of the needs of SMEs and educational tourism, (2) preparation of digital brochure materials and designs, (3) training in making digital brochures, (4) implementation and mentoring, and (5) evaluation and continuous development. Participants were taught visual design techniques, persuasive content preparation, and distribution strategies through social media. The evaluation results showed a significant increase in the abilities of 25 participants: 75% were able to make independent digital brochures. It is hoped that after this training activity, it will have an impact on increasing tourist visits to Sugihan Village, Semarang Regency. Collaboration between academics from the University of Computer Science and Technology Lecturer team and the SME community also strengthens the sustainability of the program, with the formation of a digital working group to update promotional content regularly.
Building Materials Management Information System using the Web-Based Perpetual Inventory System Febryantahanuji Febryantahanuji; Haryo Kusumo
Brilliant International Journal Of Management And Tourism Vol. 2 No. 1 (2022): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v2i1.496

Abstract

Company that is engaged in construction contractors, has a project warehouse that is located moving around following the project being worked on. The problem faced is that the recording of material inventory is still done manually using a stock control card, then after that it is recorded it is entered into Microsoft Excel, it causes a long recording of material data stock because it has to open the parts one by one first for report generation. The research objective is to produce a system that can speed up the process of recording stock of building materials in the construction project warehouse, and can produce various material inventory reports that can control the availability of material inventory in the project warehouse. The method used is the Perpetual Inventory System, namely material management is carried out by controlling the stock of material inventory directly per periodic and continuously updating the stock every time material enters or exits. With this system, it will help the administration, foremen and project leaders to speed up various reports on stock control of material supplies that are fast, accurate and thorough and can improve the performance of officers in presenting reports.
Co-Authors Achmad Solechan Agustinus Budi Santoso Arie Atwa Magriyanti Bambang Widjanarko Susilo Dani Sasmoko Edwin Zusrony Edy Jogatama Purhita Elmareza Aizzani Endang Kustami Eni Endaryati febryan tahanuji FEBRYANTAHANUJI Febryantahanuji Febryantahanuji Greget Widhiati Hendri Rasminto Ida Hendriyani Indra Ava Dianta Indra Laila Jarot Dian Susatyono Raditiya Ade Pratama Rifal Winazar Rusito Sindhu Rakasiwi Siti Kholifah Sri Wahyuning Widya Ariyani Yuli Fitrianto