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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Walisongo Journal of Information Technology Jurnal Manajemen, Bisnis dan Kewirausahaan Dinamika Community: Jurnal Pengabdian Pada Masyarakat Journal of Manufacturing and Enterprise Information System Journal of Management and Informatics SWAGATI: Journal of Community Service Advance Sustainable Science, Engineering and Technology (ASSET)
Kusumo, Haryo
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Automotive Engineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Sustainable Digital Transformation in Healthcare: Challenges and Directions in the Society 5.0 Era Kusumo, Haryo; Dian Marlina; Achmad Solechan
Advance Sustainable Science Engineering and Technology Vol. 7 No. 1 (2025): November-January
Publisher : Science and Technology Research Centre Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/asset.v6i4.876

Abstract

This study conducts a comprehensive literature review on the digital transformation required by health service institutions during the Society 5.0 era. Utilizing articles related to digital transformation and health services, the study presents qualitative data simplified into descriptive narratives to draw meaningful conclusions. The method employed is a qualitative literature review. The review identifies significant challenges, including big data utilization, data security, privacy concerns, and the implementation of cloud computing systems. Furthermore, the research synthesizes current trends and proposes actionable recommendations for overcoming these challenges, such as adopting Health 5.0 and fostering integrated Community 5.0 systems. The study underscores the importance of maintaining the human aspect amidst technological advancements. Future research directions are outlined, focusing on the "big data-based society" within Society 5.0 to explore innovative solutions, mitigate barriers, and ensure sustainable digital transformation in healthcare services.
Optimization of Supply Chain Processes in the Retail Sector: A Data-Driven Simulation Approach for Inventory Management Huda , Haris Ihsanil; Kusumo, Haryo; Endaryati , Eni
Journal of Management and Informatics Vol. 3 No. 1 (2024): April Season| JMI: Journal of Management and Informatics
Publisher : University of Science and Computer Technology

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/jmi.v3i1.47

Abstract

Efficient supply chain management in the retail sector is crucial for cost reduction and enhancing customer satisfaction. This study analyzes and optimizes inventory management using a data-driven simulation approach. By leveraging data on customer demand patterns, replenishment cycles, and delivery times, the research develops simulation models to evaluate inventory strategies under various scenarios, including high demand and seasonal fluctuations. The findings reveal optimal inventory strategies that minimize holding costs while maintaining product availability. Key performance metrics, such as fill rate and stockout levels, show significant improvements when simulation-based strategies are implemented. For example, under high-demand scenarios, the proposed model achieved a 20% reduction in holding costs and a 15% increase in fill rates compared to traditional methods. These results highlight the importance of integrating simulation techniques into retail supply chain management to enhance decision-making and operational efficiency. This research contributes to the literature by providing a practical framework for inventory optimization and offers actionable recommendations for retail managers to adopt technology-driven approaches. Future research should explore applying these methods to retail sectors with diverse demand characteristics.  
MEDIATION ANALYSIS OF CUSTOMER SATISFACTION IN THE RELATIONSHIP BETWEEN EXPERIENTIAL MARKETING AND CUSTOMER LOYALTY OF THE GOJEK APPLICATION IN SEMARANG Muflihah, Robingatul; Zusrony, Edwin; Kusumo, Haryo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 3 (2025): IJEBAR: Vol. 9, Issue 3, September 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i3.18291

Abstract

This study has been structured to investigate how experiential marketing influences customer retention through customer satisfaction. It is a quantitative study with a population consisting of Gojek users in the Semarang City. The sampling technique is non-random sampling with a purposive sampling technique. The number of respondents is limited to 50 Gojek users in theMillennial and Generation Z categories. The research instrument is a structured questionnaire and the obtained responses will be measured using a Likert scale. For this research, the data analysis technique selected is Partial Least Square PLS) and the required calculations will be done using SmartPLS 4.0 software. The result of this study shows that there is a positive and significant effect of experiential marketing on customer satisfaction and customer loyalty, also customer satisfaction positively affects customer loyalty, and customer satisfaction can be considered as a mediator in the effect of experiential marketing on customer loyalty. These results support the significance of positive customer experiences as a core marketing tool to reinforce loyalty.
Co-Authors Achmad Solechan Andriana, Myra Aris Tri Jaka Harjanta, Aris Tri Arisanti Ayu Wardhani Arwinda, Sherly Bambang Agus Herlambang, Bambang Bambang Widjanarko Susilo Desi Purwaningsih Dian Marlina Edwin Zusrony Endaryati , Eni Febrian Murti Dewanto Febryantahanuji Febryantahanuji Fitro Nur Hakim Galuh Aditya Hasan Aminda Syafrudin Huda , Haris Ihsanil Magriyanti, Arie Atwa Marlina, Dian MARWATA, MARWATA Mega Novita Muflihah, Robingatul Nanik Qosidah Novianto, Rizki P, Toni Wijanarko A. Purwoko, Agus Reni Veliyanti Shibghatalloh, Ahmad Hafiyyan sindu rakasiwi Susatyono, Jarot Dian Yuli Fitrianto