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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Pengabdian kepada Masyarakat Nusantara Walisongo Journal of Information Technology Advance Sustainable Science, Engineering and Technology (ASSET) Jurnal Manajemen, Bisnis dan Kewirausahaan Dinamika Community: Jurnal Pengabdian Pada Masyarakat Journal of Manufacturing and Enterprise Information System Journal of Management and Informatics SWAGATI: Journal of Community Service Advance Sustainable Science, Engineering and Technology (ASSET)
Kusumo, Haryo
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Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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Journal : Dinamika

 1 
Strategi e-CRM Untuk Meningkatkan Kepuasan Konsumen : Sebuah Literatur Review Solechan, Achmad; Kusumo, Haryo
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol 2 No 1 (2022): DINAMIKA : Jurnal Manajemen Sosial Ekonomi 
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (653.393 KB) | DOI: 10.51903/dinamika.v2i1.142

Abstract

Penelitian ini dilakukan dengan menggunakan kajian literatur review untukmendapatkan landasan teori yang bisamendukung pemecahan suatu permasalahan. Tujuan penelitian untuk mengetahui strategi E-CRM dari kajian riset yang sudah ada dalam kaitannya pada peningkatan kepuasan pelanggan. Metode analisis data yang digunakan yaitu analisis kualitatif dengan literatur review. Hasil penelitian menunjukkan -CRM sebagai kegiatan pemasaran, alat dan teknikyang disampaikan melalui internet yang meliputi email, www, chatroom, e-forum, dan lain-lain dengan tujuan untuk mencari,membangun dan meningkatkan istilah hubungan pelanggan untukmeningkatkan potensi individu mereka. Selain itu E-CRM jugamemanfaatkan e-teknologi lain yang meliputi mobiletelepon, panggilan pelanggan dan pusat kontak dan sistem responssuarasecara empiris menemukan bahwa tujuan akhir dari E-CRM adalahuntuk mendapatkan loyalitas konsumen, yang mengarah padapembelian berulang dan peningkatan profitabilitas. Elemen penting untuk memastikankeberhasilan perusahaan dalam E-CRM adalah layananpelanggan karena mereka menyatukan semua umpan balik daripelanggan dan mengetahui tingkat kepuasan pelangganmenggunakan layanan E-CRM. Dengan E-CRM, perusahaan dapat memastikan pemberian informasi yang jelas kepada pelanggan tentang layanan atauproduk mereka dan mampu menjadikan pelanggan agar merasa puas pada layanan yang diberikan perusahaan.
PERAN TRANSFORMASI DIGITAL DAN ORIENTASI PASAR DALAM MEMPENGARUHI KEUNGGULAN BERSAING DAN KINERJA PEMASARAN UMKM Kusumo, Haryo; Achmad Solechan; Susatyono, Jarot Dian; Andriana, Myra; Novianto, Rizki
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 4 No. 2 (2024): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/6fhbdq11

Abstract

This study aims to examine the influence of digital transformation and market orientation on the marketing performance of MSMEs, with competitive advantage as an intermediary, in MSMEs in Semarang Regency. The sample of this study consists of 70 MSMEs selected through purposive sampling, based on the following criteria: MSMEs that use digital marketing, have been operating for at least 2 years, and are willing to complete the questionnaire. Data were collected through questionnaires and analyzed using SmartPLS software. The results of the study indicate that digital transformation and market orientation significantly enhance the competitive advantage of MSMEs. Additionally, digital transformation, market orientation, and competitive advantage have a positive and significant impact on the marketing performance of MSMEs. Competitive advantage is proven to mediate the influence of digital transformation and market orientation on the marketing performance of MSMEs.
PENINGKATAN KINERJA PEMASARAN MELALUI DIGITAL MARKETING, INOVASI DAN ORIENTASI PASAR Achmad Solechan; Kusumo, Haryo; Shibghatalloh, Ahmad Hafiyyan; Wardhani, Arisanti Ayu; Syafrudin, Hasan Aminda; Arwinda, Sherly
Dinamika: Jurnal Manajemen Sosial Ekonomi Vol. 5 No. 1 (2025): DINAMIKA : Jurnal Manajemen Sosial Ekonomi
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi - Studi Ekonomi Modern

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51903/60zzbj41

Abstract

In the digital era, digital marketing has become the main strategy for MSMEs to increase competitiveness. This study analyzes the influence of digital marketing, product innovation, and market orientation on MSME marketing performance. The method used is a literature review of various previous studies to identify the relationship between variables. The results of the study indicate that digital marketing expands market reach and increases promotion effectiveness, but its effectiveness depends on product innovation and marketing strategy. Product innovation increases competitiveness, while market orientation helps understand customer needs. This study highlights the need for integration of these three factors to optimize MSME marketing performance and provide insights for business actors and academics.
Co-Authors Achmad Solechan Agustinus Budi Santoso Andriana, Myra Aris Tri Jaka Harjanta, Aris Tri Arisanti Ayu Wardhani Atwa, Arie Bambang Agus Herlambang, Bambang Bambang Widjanarko Susilo Desi Purwaningsih Dian Marlina Edwin Zusrony Edy Jogatama Purhita Endaryati , Eni ENI ENDARYATI Febrian Murti Dewanto FEBRYANTAHANUJI Febryantahanuji Febryantahanuji Fitro Nur Hakim Galuh Aditya Hasan Aminda Syafrudin Huda , Haris Ihsanil Indra Ava Dianta Magriyanti, Arie Atwa Maharani Maharani, Maharani Marlina, Dian MARWATA, MARWATA Maya Utami Dewi, Maya Utami Mega Novita Migunani Migunani Muflihah, Robingatul Nanik Qosidah Novianto, Rizki Nur Rokhman Purwoko, Agus Reni Veliyanti S Siswanto Salsabela, Adinna Sherly Arwinda Arwinda Shibghatalloh, Ahmad Hafiyyan Sindhu Rakasiwi sindu rakasiwi SITI KHOLIFAH Susatyono, Jarot Dian Tantik Sumarlin . Toni Wijanarko Adi Putra Yuli Fitrianto