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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Wikrama Parahita : Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) JAMMI
Ambardi, Ambardi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences

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PENGARUH ELECTRONIC WORD OF MOUTH, HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE THE ORIGINOTE Puspita Sari, Tia; Ambardi, Ambardi
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 2 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i2.2252

Abstract

Local beauty products are growing, causing competition that makes business people try to create better and better quality products, for example, The Originote skincare products. The purpose of this study is to find out the effect of electronic word of mouth, price, and brand image partially and simultaneously on The Originote skincare product decisions. The method of this study is to use a quantitative method. The sampling technique used non-probability sampling with purposive sampling method. Data collection using a questionnaire with a sample of 113 respondents. The results showed that electronic word of mouth, price, and brand image partially and simultaneously had a significant effect on product purchasing decisions.
Co-Authors Aam Aminah Adi Rizfal Efriadi, Adi Rizfal Anggun Chufran, Indra Bakti Go, Riska Tezara Hana, Alfiyah Hudaa, Syihaabul Indra Bakti Novida, Irma Nur Aini Puspita Sari, Tia Ratna Yulika Go Reza Fitriansyah Rizky Maulana Pribadi, Rizky Maulana Saputro, Ahmad Eko Tia Puspita Sari Widi Hastomo