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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Wikrama Parahita : Jurnal Pengabdian Masyarakat Kumawula: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) JAMMI
Ambardi, Ambardi
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences

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PENGARUH ELECTRONIC WORD OF MOUTH, HARGA, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE THE ORIGINOTE Puspita Sari, Tia; Ambardi, Ambardi
Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi Vol. 4 No. 2 (2023): Jurnal Ilmu Manajemen Retail (JIMAT) Universitas Muhammadiyah Sukabumi
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Sukabumi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37150/jimat.v4i2.2252

Abstract

Local beauty products are growing, causing competition that makes business people try to create better and better quality products, for example, The Originote skincare products. The purpose of this study is to find out the effect of electronic word of mouth, price, and brand image partially and simultaneously on The Originote skincare product decisions. The method of this study is to use a quantitative method. The sampling technique used non-probability sampling with purposive sampling method. Data collection using a questionnaire with a sample of 113 respondents. The results showed that electronic word of mouth, price, and brand image partially and simultaneously had a significant effect on product purchasing decisions.
Dampak Brand Image, Fashion Lifestyle Dan Harga Terhadap Keputusan Pembelian Pakaian Branded Preloved Di Online Shop Ambardi, Ambardi; Aini, Nur; Husnayeti, Husnayeti; Helmi, Helmi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 1 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i1.1279

Abstract

The purpose of this study is to find out and analyze the impact of Brand Image, Fashion Lifestyle, nd Price on Purchase Decisions for Branded Preloved Clothing in the Online Shop. This research uses descriptive qualitative and quantitative methods. Determination of the sample using certain criteria, namely respondents who follow the Instagram account @Latacha.Thriftshop and have bought preloved branded clothes at thriftshop @Latacha.Thriftshop at least 1 time. The sampling technique in this research uses a non-probability sampling technique using a purposive sampling method. Then the questionnaire was assessed using a Likert scale which was given a score of 1-5 for each question item, then the Instrument Test and Classical Assumption Test were carried out as well as Multiple Linear Regression Analysis and hypothesis testing. The results of this study conclude that the brand image variable has a significant effect on preloved purchasing decisions in online shops. The next variable price also has a significant effect on the purchase decision variable of Preloved onlineshop. And lastly, the Fashion Lifestyle variable also has a significant effect on preloved purchasing decisions in online shops
ANALISIS RISIKO PROFIL DAN PENGARUHNYA TERHADAP PROFITABILITAS PADA BANK BUMN Ambardi, Ambardi; Alim, Mulia; Aminah, Aam; Helmi, Helmi
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 12 No. 3 (2023): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v12i3.1681

Abstract

The purpose of this study is to analyze the risk profile and its impact on profitability at state-owned banks. The sampling technique used in this study is Nonprobability Sampling, namely Purposive Sampling. The population and samples used in this study are state-owned banks, namely Bank BNI, Bank Mandiri, Bank BRI, and Bank BTN by taking data from annual financial reports published from 2017 to 2022. The data analysis technique used is descriptive statistical analysis and statistical analysis. statistics. Descriptive statistical analysis was used to describe the variables in this study, namely Non Performing Loans (NPL), Loan to Deposit Ratio (LDR) and Return on Assets (ROA). The statistical analysis used was multiple linear regression panel data tests which were first tested for model selection, then added the classic assumption test as a condition for using regression analysis. Furthermore, F statistical tests and t statistical tests (hypothesis testing) were carried out, the coefficient of determination. The results of this study are that NPL or non-performing loans have no significant negative effect on ROA at state-owned banks. From the NPL value, it can also be concluded that 3 state-owned banks, namely BNI, Mandiri and BRI, have relatively good NPL levels, meaning that the risk of bad credit is low, except for BTN banks. As for the LDR or Loan to Deposit Ratio, there is no significant effect on ROA at government banks.
Co-Authors Aam Aminah Adi Rizfal Efriadi, Adi Rizfal Alim, Mulia Anggun Chufran, Indra Bakti Go, Riska Tezara Hana, Alfiyah Helmi Helmi Hudaa, Syihaabul Husnayeti, Husnayeti Indra Bakti Novida, Irma Nur Aini Puspita Sari, Tia Ratna Yulika Go Reza Fitriansyah Rizky Maulana Pribadi, Rizky Maulana Saputro, Ahmad Eko Siswahyudianto Tia Puspita Sari Widi Hastomo